Online Course – Google Certified Professional Internship in Fundraising and Development, University of California, Davis

A career that makes a difference. Connecting donors with their passions.

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קורס אונליין - התמחות מקצועית מוסמכת בגיוס כספים ופיתוח של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Knowledge of fundraising and development
  • Practical skills in fundraising
  • Ability to connect the needs of organizations with potential donors
  • Practical experience in fundraising projects
  • A portfolio that demonstrates the ability to add value to organizations
  • Understanding of fundraising processes
  • Ability to work in a team with professionals in the field

What you will learn in the course

Courses for which the course is suitable

  • Fundraising Manager
  • Fundraising Coordinator
  • Fundraising consultant
  • Development Manager
  • Donor Relations Manager
  • Fundraising Project Manager
  • Resource Development Specialist
  • Fundraising Marketing Manager
  • Fundraising Programs Manager
  • Public Relations Manager in the field of fundraising

Professionalism – 4-part course series

Generous donations are growing again as the economy improves. However, there is a shortage of qualified fundraising professionals who can help organizations connect their needs with potential donors. Over the course of four courses, you will gain the knowledge and skills needed to start or advance your career in the sought-after field of fundraising and development.

This professionalism is designed to meet the growing demand for trained fundraising professionals.

Hands-on Learning Project

This program was developed and taught by members of UC Davis’ award-winning senior and responsible development team. Under their leadership, the university’s first comprehensive fundraising initiative raised over $1.1 billion from 110,000 backers.

Our faculty has created practical assignments to cover a wide range of practical deliverables. You will graduate with a portfolio that demonstrates your ability to add value to any organization’s fundraising mission.

Details of the courses that make up the specialization

Fundraising and Development Fundamentals

Course 1

Duration: 16 hours
Rating: 4.7 (290 ratings)

What you will learn:

  • Basic terms and concepts in the field of fundraising.
  • Overview of the development cycle: identification, growth, management, and recognition.
  • Developing a case for support.
  • Identification and evaluation of potential donors.
  • Aligning a donor’s interests and needs with the organization’s goals.
  • Building a successful application.
  • Response to ethical dilemmas.
  • Career opportunities in fundraising.
  • Practical experience in developing written products.

Annual Campaigns: Building a Case for Support

Course 2
Duration: 16 hours
Rating: 4.2 (47 ratings)

What you will learn:

  • Basic terms and annual fundraising.
  • Writing a direct mail and email appeal.
  • Developing a script for a telephone request.
  • Building an annual fundraising portfolio.
  • Multi-channel outreach strategy.

Major and important gifts

Course 3
Duration: 14 hours
Rating: 4.6 (23 ratings)

What you will learn:

  • Philosophy and strategies for developing major gifts.
  • Identifying potential candidates and donors.
  • Writing effective proposals.
  • Ongoing donor management.
  • Practice skills for developing major gifts.

Planned gifts

Course 4
Duration: 13 hours
Rating: 4.6 (33 ratings)

What you will learn:

  • Basic terms and an introduction to planned gifts.
  • Identification and evaluation of potential donors.
  • Matching a donor’s interests and needs.
  • Building a successful application.
  • Management of planned gifts.
  • Developing a multi-step application strategy.

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