Online Course – Google Certified Professional Internship in Digital Marketing

Develop a digital marketing strategy for your business. Learn tactics and tools to manage your target audience online.

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קורס אונליין - התמחות מקצועית מוסמכת בשיווק דיגיטלי של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Exploring the evolving platforms and channels of digital marketing
  • Defining and building an audience through social media
  • Search engine marketing and website optimization
  • Mobile-centric marketing
  • Creating microsites
  • Measuring and tracking conversions using analytical tools
  • Identifying strategies for attracting and engaging an audience online
  • Developing a digital marketing plan tailored to business goals
  • Creating a marketing strategy using social media and mobile marketing
  • Implementing testing and analytics to improve marketing efforts

What you will learn in the course

Courses for which the course is suitable

  • Digital Marketing Manager
  • Social Media Marketing Specialist
  • Digital Marketing Analyst
  • Advertising Campaign Manager
  • Search Engine Optimization (SEO) Expert
  • Digital Content Manager
  • Digital Marketing Project Manager
  • Digital Marketing Consultant
  • Mobile Marketing Manager
  • Marketing data analysis specialist

Internship – Course Series No. 3

In this specialization, students will explore the evolving platforms and channels of digital marketing and learn how to define and build audiences through social media, search engine marketing, and website optimization. Topics include mobile-centric marketing, microsites, and how to measure and track conversions using analytics. Prepare to test and practice the digital tactics most relevant to your marketing goals.

Hands-on Learning Project

In this specialization, our goals are:

  • Identify the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online.
  • Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product or service.
  • Create a decentralized marketing strategy that includes social media, mobile marketing, and landing page best practices.
  • Implement testing and analytics to improve your marketing efforts and achieve better business results.

Details of the courses that make up the specialization

Identifying, attracting and growing your digital audience

Course 1

Duration: 13 hours

Rating: 4.7 (266 ratings)

What will you learn?

  • Developing a persona of a potential audience based on a target audience.
  • Identify strategies to define, attract, and build a relationship with your audience online.
  • Comparison of social networks and development of a social media strategy.

Skills you will acquire

  • Experience design
  • Social media
  • E-commerce
  • marketing
  • Brand management

Course 2

Duration: 10 hours

Rating: 4.7 (103 ratings)

What will you learn?

  • Utilization of keywords and search engine marketing.
  • Analyzing the landing page and identifying successful elements.
  • Identify tactics for converting and retaining customers.

Skills you will acquire

  • Landing page
  • Search engine marketing
  • Advertising systems
  • marketing
  • PPC

Course 3

Duration: 11 hours

Rating: 4.5 (38 ratings)

What will you learn?

  • Identify the elements of a mobile marketing strategy.
  • Analysis and optimization of marketing efforts.
  • Developing a digital marketing plan.

Skills you will acquire

  • Mobile Marketing
  • Sales
  • marketing
  • Mathematical optimization
  • Marketing analysis

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