Online Course – Google Certified Professional Internship in Digital Marketing, University of Illinois Urbana-Champaign

Drive customer behavior online. A comprehensive six-part course on the latest digital marketing skills, taught by industry experts.

Suggested by: Coursera (What is Coursera?)

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קורס אונליין - התמחות מקצועית מוסמכת בשיווק דיגיטלי של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Digital Marketing Analytics
  • Search engine optimization
  • Social media marketing
  • 3D printing
  • Deep understanding of the fundamentals of the new digital marketing landscape
  • Creation, distribution, promotion and pricing of digital products and services

What you will learn in the course

Courses for which the course is suitable

  • Digital Marketing Manager
  • Digital Marketing Analyst
  • SEO expert
  • Social Media Manager
  • Digital Content Manager
  • Digital Marketing Project Manager
  • Digital Marketing Consultant
  • Digital Brand Manager
  • Internet Marketing Expert
  • Digital Campaign Manager

Series of 7 courses

The specialization focuses on strategic marketing concepts and tools to handle brand communication in the digital world.

The internship explores several aspects of the new digital marketing environment, including topics such as:

  • Digital Marketing Analytics
  • Search engine optimization
  • Social media marketing
  • 3D printing

After completing the Digital Marketing specialization, you will have a deep understanding of the fundamentals of the new digital marketing landscape and gain a new set of stories, concepts, and tools to help you create, distribute, promote, and price digital products and services.

Achievements

  • In 2016, it was one of the top ten specializations in terms of listings.
  • INC Magazine ranked the first course, Marketing in a Digital World, as one of the ten hottest online courses for professionals in 2015.
  • This course has also been ranked in the top five courses among several MOOC providers.
  • The Digital Marketing Certificate was the most sought-after certificate on Coursera in 2015.

Get more updates about the internship at: digitalmarketingprofs.com

This internship is part of the University of Illinois’ Master of Business Administration (iMBA) program. For more information about admission to the program, click here.

Hands-on Learning Project

After completing the courses, you will have the opportunity to apply your skills in a real-world final project in partnership with Grainger, a global B2B provider of maintenance, repair and organization materials, ranked 13th in the 2015 Internet Retailer Top 500 Guide.

Details of the courses that make up the specialization

What you’ll learn

  • Understand the key differences between analog and digital marketing and the implications of these differences on marketing
  • Understand the four ways in which analog marketing is being impacted by the digital revolution
  • Develop and apply critical thinking skills regarding the role of analog and digital marketing on companies and consumers
  • Learn real-world examples of different strategies for marketing analog products and services in an increasingly digital world

Skills you will acquire

  • Marketing planning
  • Marketing and management performance measurement
  • Search engine advertising
  • Digital Marketing
  • Marketing analysis

What you’ll learn

  • Understand how digital tools are changing the nature of marketing
  • Explain how digital tools allow consumers to take a more active role in product development, promotion, positioning, and pricing activities
  • Gain a new set of concepts, tools, and stories to improve your digital marketing efforts

Skills you will acquire

  • Data Collection
  • Data Analytics
  • Data visualization
  • Digital Marketing

What you’ll learn

  • Understand the motivations behind data collection and analysis methods used by marketers
  • Understand frameworks and approaches for measuring consumer digital actions
  • Learn to evaluate and select appropriate tools and techniques for analyzing online data
  • Understand the unique measurement opportunities and challenges presented by new media

Skills you will acquire

  • marketing
  • Digital Marketing
  • Marketing mix
  • Product strategies
  • Pricing strategies

What you’ll learn

  • Acquire practical knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
  • Learn to evaluate and select appropriate tools and techniques for analyzing online data
  • Leverage data collection tools using today’s most important techniques: bulk downloads, connecting to APIs, and web scraping
  • Understand approaches to effective data visualization

Skills you will acquire

  • Mobile Marketing
  • Integrated marketing communications
  • Social media
  • Digital Marketing
  • Marketing channel

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