Online Course – Google Certified Professional Internship in Corporate Communications

Internship – 3-course course series

With the rise of remote work and hybrid models, the importance of effective communication in the business world has grown exponentially. The Organizational Communication specialization is designed to help you discover the secrets of effective communication and build a strong, connected organizational culture.

Learn how to harness the power of transparency and storytelling to connect with your audience and encourage collaboration within your organization. Discover how a well-crafted mission statement, values, and DEI initiatives can build a strong organizational culture.

The specialization also includes the art of external communications, teaching you how to promote your brand, communicate effectively with the media and investor relations, and build long-term relationships with your customers. In addition, you will learn how to leverage social media to encourage two-way communication and build a sense of community around your brand.

The specialization is suitable for professionals who are interested in advancing their careers in corporate communications or for people who are interested in entering this dynamic field with a strategic mindset.

After completing this internship, you will be able to:

• Identify terms, tools, and strategies in organizational communication
• Analyze professional scenarios to choose the most appropriate communication strategy for the situation
• Discuss different types of communication and their uses.

Applied Learning Project

During the internship, learners will work with real-world scenarios in organizational communication. At the end, learners will present their knowledge in a final exam, where they will apply concepts from all three courses to improve organizational communication.