Online Course – Google Certified Professional Internship in Business Strategy

Lead your business to success. Deliver value and demonstrate global impact in four courses.

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קורס אונליין - התמחות מקצועית מוסמכת באסטרטגיית עסקים של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

Assess the development of the industry
Build and maintain a competitive advantage
Formulate and evaluate business strategies
Focus efforts on organizational strategy
Analyze the current state of the organization
Identify strategic issues in the organization
Recommend strategic courses of action
Conduct research on/within an organization
Select and use appropriate analytical tools
Construct a well-founded argument for a particular position
Communicate effectively with senior management

What you will learn in the course

Courses for which the course is suitable

Strategy Manager
Strategic Analyst
Management consultant
Project Manager
Business Development Manager
Marketing Manager
Operations Manager
Product Manager
Negotiator
Sales Manager

Internship – 5-part course series

This specialization covers the dynamics and global aspects of strategic management. You will learn how to:

Assess the development of the industry
Build and maintain a competitive advantage
Formulate and evaluate business strategies
Focus efforts on organizational strategy

Hands-on Learning Project

You will integrate everything you learned in the core courses and use your tools to develop a comprehensive strategic analysis. In this project, you will analyze:

The current status of your chosen organization
the strategic issues facing it
The strategic paths he can take

You will then make a recommendation on the best course of action for the organization, and write an executive summary. Your completed project will demonstrate your ability to conduct research on/within an organization, select and use the most appropriate analytical tools, construct a well-founded argument for a particular position, and effectively communicate the important points to senior management.

Details of the courses that make up the specialization

course

What will you learn?

Business Strategy Fundamentals
- How to use SWOT, competitor and environmental analysis tools
- How to assess industry structure and how competitive dynamics affect profitability
- How to conduct a capability analysis and how to use this analysis to guide decision-making
- How to analyze the advantages and disadvantages of four general competitive positions
Advanced business strategy
- Competitive dynamics, the competitive life cycle, and strategies to survive and grow through industry disruption
- International strategies, how, where and when to enter foreign markets and foreign direct investment
- How businesses compete across industries, the value of being in different markets, and the right degree of diversification
- Stakeholder management and how engaging with stakeholders other than those who provide capital can create value
Business growth strategy
- How to identify and evaluate opportunities for organizational expansion
- How to enter new markets and apply game theory to analyze, evaluate, and respond to competitors
- How to assess the impact of potential mergers and acquisitions and avoid common fears of this type of growth
- How to unlock the keys to innovation, from the process of building innovative capacity to determining an innovation strategy
Strategic planning and execution
- How to connect strategic analysis and strategy execution using hypothesis testing to uncover key assumptions and assess their validity
- Four different approaches to strategy formulation and how a government engages in effective strategic formulation
- Using the 4A model to execute an effective strategy to ensure that human and organizational resources are aligned
- Tips from industry experts for developing and successfully executing a strategy
Business Strategy in Action (Project-Based Course)
- Use your tools to develop a comprehensive strategic analysis
- Build a well-supported case portfolio recommending a specific strategic path
- Communicate effectively and efficiently with the organization’s leadership
- Identify strategic courses of action that the organization can adopt

Skills you will gain

Strategic management
Strategic thinking
Business competition
Business strategy