Online Course – Google Certified Professional Internship in Business Innovation and Digital Disruption, Universidad de Palermo

Leverage innovation to increase market share. Discover how to use creative strategies and different methods to transform your business.

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Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Design Thinking Fundamentals
  • Business Development and Innovation
  • Identifying challenges and verifying opportunities
  • Technical aspects of business models
  • Strategy development
  • Difference between being digital and going digital
  • Marketing Fundamentals
  • Brand rebranding

What you will learn in the course

Courses for which the course is suitable

  • Business Development Manager
  • Innovation Manager
  • Strategic Advisor
  • Marketing Manager
  • Brand Manager
  • Product Designer
  • Market Analyst
  • Digital Project Manager
  • Business Model Expert
  • Customer Experience Manager

Internship – Series of 4 courses

In this specialization, participants learn the fundamentals of design thinking and how to apply it to business development and innovation. They learn to identify challenges and validate opportunities to enable commercial success through various design methods. Refreshing the redefined business model is an important part of the specialization.

Main topics

  • Design Thinking Fundamentals
  • Business Development and Innovation
  • Identifying challenges and verifying opportunities
  • Technical aspects of business models
  • Strategy development
  • Difference between being digital and going digital
  • Marketing Fundamentals
  • Brand rebranding

Through this specialization, developed by Parsons School of Design and the University of Palermo, students master the fundamentals of design thinking and how to apply it in business development and innovation.

Details of the courses that make up the specialization

Digital disruption

Course 1

  • Duration: 13 hours
  • Rating: 4.7 (15 ratings)

Course Details

What you’ll learn: Examine how digital technologies impact a company’s internal operations and external interactions. Learn about different types of innovation and explore the connections between technology and innovation.

Skills you will acquire:

  • Organizations
  • Business strategies
  • Innovation
  • Disruptive innovation
  • Digital transformation

Course 2

  • Duration: 21 hours

Course Details

What you’ll learn: Understand the importance of design and the responsibilities of designers. Explore the expanding role of design and the tools that help it evolve.

Skills you will acquire:

  • Business Model Canvas
  • Choosing an investment portfolio
  • Design and product
  • Innovation
  • Design thinking

Course 3

  • Duration: 21 hours

Course Details

What you’ll learn: Explore design thinking methodologies and elements. Choose a business model to maximize opportunities and manage change.

Skills you will acquire:

  • prototype
  • Market growth
  • Choosing a business model
  • Inferential analysis
  • Conversion funnels

Course 4

  • Duration: 13 hours
  • Rating: 4.1 (13 ratings)

Course Details

What you will learn: Understand the concept of storytelling and its relevance to organizations and personal brands. Acquire tools for creating brand narratives through old and new communication channels.

Skills you will acquire:

  • Brand
  • Storytelling
  • Business strategy
  • Creativity and innovation
  • organization