Build business English communication skills. Advance your career and grow your capabilities.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This specialization serves as an introduction to business English, where you will learn to communicate on topics such as management, finance, and marketing. You will also write proposals, executive summaries, and marketing materials. In addition, you will learn the language structures required to conduct meetings, secure sales, and negotiate additional deals.
In the final project, you will apply these skills to communicating and launching a new product in English, so that business managers will be equipped with a variety of linguistic tools with practical applications in a variety of business scenarios.
A common need among new business people in an international environment is the ability to create an action plan for launching a new product. This task requires communicating with various departments within the company, including finance and marketing.
In this capstone project, you will build an action plan for launching a new product. The plan will include:
This project will give you the opportunity to apply your English skills learned in the courses, and develop a document that is useful for your current job or a document that you can use as an example to demonstrate your new abilities and skills.
Course 1
30 hours
4.7 (1,430 ratings)
In this course, you will follow a manager as she builds and leads her team to success. You will practice the language and communication styles required in English for:
Course 2
29 hours
4.7 (602 ratings)
Learn from your successes and failures, and think critically about your communication options in the field of finance and economics. After the course, you will be able to:
Course 3
29 hours
4.7 (673 ratings)
You will learn to use English more effectively in marketing, sales or advertising. After the course you will be able to:
Course 4
32 hours
4.7 (29 ratings)
In the final project, you will create an action plan for launching a new product, which will include:
This project will allow you to apply your English skills learned in the courses.



