Make data-driven business decisions. Gain proficiency in business data strategies in four unique courses in the field.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This specialization offers an introduction to big data analytics for all business professionals, including those with no prior experience in data analysis.
In the final project, you will apply your skills to interpret a data set from reality and make appropriate strategic recommendations for the business.
11 hours
4.6 (11,778 ratings)
Data about our browsing and purchasing patterns is everywhere. In this course, four of Wharton’s leading marketing professors will provide an overview of the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices.
10 hours
4.7 (5,090 ratings)
This course is designed to change the way you think about transforming data into better decisions. The course focuses on how data can be leveraged to profitably match supply with demand.
8 hours
4.6 (6,012 ratings)
Workforce analytics is a data-driven approach to managing a business’s workforce. In this course, three of Wharton’s top faculty will explore advanced techniques used to recruit and retain great people.
9 hours
4.5 (2,979 ratings)
Accounting analysis investigates how financial statement data and non-financial measures can be linked to financial performance. The course will explore the areas in which accounting data provides insights into other business areas.
13 hours
4.5 (748 ratings)
The Business Analytics Capstone Project gives you the opportunity to apply what you’ve learned about data-driven decision-making to a real business challenge. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, and address business challenges.
