Online Course – Google Certified Professional Internship in Brand Management

Discover the power and relevance of brands. Develop effective brand management strategies to grow your business and improve customer relationships.

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קורס אונליין - התמחות מקצועית מוסמכת בניהול מותג של Google

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding the value that brands bring to a business
  • Developing effective brand strategies
  • Contacting customers
  • Strengthening the organizational image
  • Improving business performance
  • Creating a personal brand
  • Impact on personal performance
  • Brand management as a key strategy
  • Applying theoretical concepts to practical projects
  • Solving problems and seizing opportunities through brand management

What you will learn in the course

Courses for which the course is suitable

  • Entrepreneurs
  • Marketing managers
  • Business executives
  • Brand Managers
  • Project managers
  • Digital marketing professionals
  • Customer Relationship Managers
  • Brand consultants
  • Strategy Managers
  • Corporate image managers

Internship – 4-part course series

This specialization is designed for entrepreneurs, marketing managers, and business executives who seek to better understand the value that brands bring to their business. The course series will examine guidelines for developing effective brand strategies to connect with customers and strengthen organizational image and performance.

We will also explore the importance of creating a personal brand and the impact it can have on personal performance and the projects you are involved in. Brand management is a key component of a company’s strategy. This specialization aims to show why and how you can get the most out of this component.

Applied Learning Project

Students will apply the theoretical concepts discussed in real-world case-based projects where brand management is key to solving a problem or capitalizing on an opportunity. Each course includes a hands-on approach to the content, where students can track their learning progress.

Details of the courses that make up the specialization

How do brands work?

Course 1: Brand Management in Business

Duration: 23 hours
Rating: 4.9 (106 ratings)

What you’ll learn:

  • Identifying with the basic elements of a brand.
  • Understanding brand management processes.
  • Defining the various methodologies for brand management.

Course 2: The Strategic Implications of the Brand

Duration: 20 hours
Rating: 4.9 (44 ratings)

What you’ll learn:

  • Understanding the main implications of a new brand launch event.
  • Identify the main elements involved in launching a brand.
  • Identifying marketing strategies to maintain a brand in the long term.

Course 3: The Strategic Brand Management Process

Duration: 23 hours
Rating: 4.8 (28 ratings)

What you’ll learn:

  • Understanding the basic elements of brand structure.
  • Knowledge of strategies for strengthening the brand.
  • Defining methodologies for evaluating a brand and measuring its performance.

Course 4: Developing Your Personal Brand

Duration: 21 hours
Rating: 4.7 (36 ratings)

What you’ll learn:

  • Understanding the basic processes of marketing and strategy.
  • Defining strategies to achieve impact on your brand design.
  • Understanding the components for achieving a competitive advantage and building a reputation in the labor market.

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