Online Course – Emory University’s Certified Professional Internship in AI for Marketing

Improve your marketing with AI. Learn strategies for deploying AI solutions to support your marketing efforts.

Suggested by: Coursera (What is Coursera?)

Start your Coursera.com free trial today

קורס אונליין - התמחות מקצועית מוסמכת ב-AI for Marketing של אוניברסיטת אמורי

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

Experience in acquiring and retaining customers using artificial intelligence
Creating engaging marketing content using generative artificial intelligence
Evaluating the effectiveness of AI-driven strategies
Using artificial intelligence to improve marketing results and prevent growth
Applying what is learned in courses in a final project
Weighing the benefits and costs of implementing artificial intelligence in marketing
Estimating the economic impact of artificial intelligence
Addressing ethical and social dilemmas related to artificial intelligence

What you will learn in the course

Courses for which the course is suitable

Digital Marketing Manager
Marketing Analyst
Artificial Intelligence Expert in Marketing
Marketing Project Manager
Marketing consultant
Marketing Content Manager
Generative content creation expert
Advertising Campaign Manager
Customer Experience Manager
Marketing Strategy Manager

Integrated course series

This specialization explores the disruptive impact of AI on marketing, guiding learners through its applications throughout the customer journey. Participants will gain experience in acquiring and retaining customers using AI, creating engaging marketing content using generative AI, and evaluating the effectiveness of AI-driven strategies.

Upon completion of the training, learners will be equipped to use artificial intelligence to improve marketing results and drive growth.

Application-Based Learning Project

This specialization includes four courses in addition to a final project. Some courses offer assignments that invite students to apply what they have learned in the courses.

At the end of the internship, learners will complete a final project that will require them to weigh the benefits and costs of implementing artificial intelligence in support of marketing efforts. This will include an assessment of its economic impact, as well as addressing ethical and social dilemmas.

Details of the courses that make up the specialization

What can AI do for marketing?

Course 1 • 15 hours

Discover the transformative potential of artificial intelligence in marketing. This course is designed to help you distinguish between opportunities for developing new AI algorithms and the possibilities for implementing existing AI technologies in marketing.

Improving marketing strategies
Improving customer engagement
Mapping and managing the customer journey with AI tools
Understanding and reducing biases in AI

At the end of the course, you will be equipped with the knowledge and skills to utilize the full potential of AI in marketing.

Generative AI in Marketing

Course 2 • 13 hours

Discover the transformative potential of generative AI in marketing. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing.

Creating stunning visual content
Understanding the limitations of generative tools
Applying Generative AI in Customer Acquisition and Engagement

At the end of the course, you will be equipped with the knowledge and skills to use generative AI responsibly and effectively.

The existing impact of AI

Course 3 • 12 hours

This course explores the benefits of brand personality and helps you distinguish between personalization and customization.

Opportunities to leverage AI to support personalization efforts
Building recommendation systems
Exploring chatbots and improving customer experiences

Driving customer value with AI

Course 4 • 9 hours

This course is about how to drive customer value and transform your marketing strategies using generative AI.

Evaluating marketing tactics through the lens of customer value
Optimization of marketing operations
The role of automation in modern marketing tactics

Capstone: Making the Case for AI

Course 5 • 5 hours

Apply everything you learned in the AI in Marketing specialization in this capstone project. This course invites learners to explore the applications of AI in marketing.