Online Course – Certified Professional Internship with Google Music Professionals, GRAMMY GO

Develop your brand, connect with your audience, and learn strategies for career success from Grammy Award winners, nominees, and Recording Academy members who have built and thrived in today’s music industry.

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קורס אונליין - התמחות מקצועית מוסמכת במקצועני מוזיקה של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Ability to stand out and reach a wide audience.
  • Practical insights and hands-on learning.
  • Building a fascinating brand identity.
  • Developing a strong media presence.
  • Implementing effective marketing and advertising techniques.
  • Developing budget plans for expansion scenarios.
  • Considering personal experiences of overcoming obstacles.
  • Building comprehensive branding plans.
  • Planning collaborations and creating visual narratives.
  • Analyzing audience data and designing campaigns to increase audience.

What you will learn in the course

Courses for which the course is suitable

  • Artists
  • Managers
  • Producers
  • Promoters
  • Music professionals
  • Marketing and advertising professionals
  • Brand Managers
  • Audience data analysts
  • Campaign Planners

Internship – Series of 3 courses

The “Audience Building for Music Professionals” specialization, led by Rock and Roll Hall of Famer and five-time Grammy Award winner Jimmy Jam, will provide participants with the skills, knowledge, and confidence needed to build a strong brand presence and cultivate a dedicated audience in the changing music industry.

This course series is designed for artists, managers, producers, promoters, and other professionals in the field, and is your step towards greater success and recognition in your professional career.

The importance of the courses

  • Ability to stand out and reach a wide audience.
  • Practical insights and hands-on learning.
  • Building a fascinating brand identity.
  • Developing a strong media presence.
  • Implementing effective marketing and advertising techniques.

Hands-on Learning Project

During this internship, learners will hone their research skills to identify potential partners and apply the information to create partnership proposals aimed at growing their audience.

  • Developing budget plans for expansion scenarios.
  • Considering personal experiences of overcoming obstacles.
  • Building comprehensive branding plans.
  • Planning collaborations and creating visual narratives.
  • Analyzing audience data and designing campaigns to increase audience.

Details of the courses that make up the specialization

Music Promotion and Branding Basics

Course 1 – 8 hours

What you will learn:

  • Build an overall mood board that incorporates visual references, color palettes, and font choices.
  • Create a compelling visual narrative that captures the essence of your audience’s growth journey.
  • Develop a goal-focused plan for requesting and collecting feedback.
  • Produce an audience analysis report, which presents your understanding of the collected data and the implications for branding.

Skills you will acquire:

  • Personal branding
  • Social media
  • Promotion (marketing)
  • strategy
  • Customer analysis
  • Media Strategy and Planning
  • Digital Marketing

Strategies for growing an audience and promoting music brands

Course 2 – 10 hours

What you will learn:

  • Create a written plan that outlines strategies for engaging with your audience.
  • Create a content calendar, detailed with scheduled posts, videos, stories, and live sessions.
  • Create a budget plan for a selected audience expansion scenario.
  • Create a partnership proposal with specific initiatives.

Skills you will acquire:

  • budget
  • Strategic partnership
  • Digital content management
  • Audience management
  • Connecting with a community

Building your brand, maintaining growth and networking

Course 3 – 7 hours

What you will learn:

  • Know how to conduct research and identify potential partners.
  • Create a partnership proposal with specific initiatives.
  • Consider personal experiences of overcoming obstacles in building an audience.

Skills you will acquire:

  • Brand Marketing
  • Music performance
  • Personal branding
  • Music production
  • Brand identity
  • Brand awareness

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