Online Course – Certified Professional Internship in Strategic Business Fundamentals from the National Autonomous University of Mexico

Strategic Business Fundamentals. Four courses and a final project that will allow you to develop your business idea or plan.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Developing a business plan
  • Creating marketing strategies
  • Improving the quality of the product or service
  • Financial management
  • Independence at work

What you will learn in the course

Courses for which the course is suitable

  • Independent entrepreneur
  • Product Manager
  • Marketing Manager
  • Project Manager
  • Business consultant
  • Finance Manager
  • Quality Manager
  • Business plan developer

Internship – 5-part course series

If you want to produce a product, provide a service, or be independent in your work, in this special program you will receive strategies that will guide you in developing a business plan.

You don’t need to be a business expert to create strategies in marketing, quality, and finance.

Details of the courses that make up the specialization

Introduction to Strategy

Course 1
12 hours
4.8 (495 reviews)

What will you learn?

  • The importance of strategy in any type of organization.
  • Distinguishing between behavioral models in different countries.
  • Strategic planning to realize a business idea.
  • Identifying the company’s unique idea.
  • Reading internal and external signs from the environment.

Introduction to financing

Course 2
9 hours
4.6 (314 reviews)

What will you learn?

  • The main purpose of financing and the importance of creating value.
  • Basic tools for creating a financial plan.
  • Analysis, control and evaluation of financial information.

Introduction to the market

Course 3
12 hours
4.7 (238 reviews)

What will you learn?

  • Identifying and defining opportunities and problems in the market.
  • Developing strategies for promoting and selling products.
  • Methods for determining price and product features.

Introduction to quality

Course 4
10 hours
4.7 (507 reviews)

What will you learn?

  • Implementation of the ISO 9000 standard and quality management systems.
  • Tools to improve competitiveness and efficiency in business.
  • The importance of implementing quality standards and efficient production processes.

Business Strategies: Final Project

Course 5
10 hours
4.2 (18 reviews)

What will you learn?

  • Building a business plan with the business philosophy.
  • Identifying factors that influence the direction of the company.
  • Developing a financial plan for financial status.
  • Implementing a marketing mix to optimize sales.