Creating a startup from an idea. Learn proven tools for entrepreneurs from the experience and wisdom of others.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
The Startup Entrepreneurship specialization focuses on topics of innovation, creativity, and entrepreneurship. It guides students through the entire process of creating a startup from idea to launch.
Discovering new ideas, new products, new services, new and better ways to do almost anything.
This course guides the learner through a series of tools and methods that help take an idea and implement it, in a way that can support the business or organization that provides the idea to humanity.
Use this course to build a solid business or organization around the idea you developed in Part One.
Lessons on innovation from the experience of an expert with proven achievements. During this course, you will follow conversations and interviews with Dedi Perlmutter, who was until recently a senior vice president at Intel, the highest-ranking Israeli executive at any multinational company.
The ability to discover new ideas and execute them may be one of the most important skills in today’s and tomorrow’s workplace. Creativity is a learned skill that can be improved with practice. This course is for people who feel they have lost their natural creativity because they, their employers, or their teachers seem to favor the three Rs: repetition, reconstruction, and revitalization over innovation. We will learn how to reactivate dormant creative forces. During this course, you will learn effective tools, frameworks, and concepts for discovery – generating an endless stream of new ideas and executing at least some of those ideas skillfully and consistently, based on books and articles written by the teachers.
During the first part of the course, you will learn a systematic and proven method for generating world-changing ideas called “Zoom-in, Zoom-out, Zoom-in,” which brings creativity to everyone. In the following weeks, you will learn practical and effective tools that can be used to communicate ideas using basic business and management principles. You will practice the method, use it to address real-world challenging needs, and produce a 2-3 minute video showcasing your idea.
How do you implement ideas? This course provides practical, proven tools for converting an idea into a product or service that creates value for others. When students acquire these tools, they learn to distinguish between bad and good ideas, build a winning strategy, design a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into the plan, and most importantly, determine when it’s time to retire.
As an integral part of the course, students conduct field interviews with entrepreneurs who have launched startups, and review their valuable insights.
This course, which is the third part of the Startup Entrepreneurship Expertise series, offers life lessons from an innovative entrepreneur with proven achievements. During the course, you will listen to conversations and interviews with Mr. David (Dedi) Perlmutter, until recently a senior vice president at Intel. Dedi will talk about 10 life lessons, based on his 34 years as a rebellious innovator and entrepreneur. We will reflect on the following lessons:
Course assignments will include participation in two discussion groups and four assignments. In each assignment, you will be asked to address a question related to the interview you saw.
“Action-Driven Business Plan: From the Classroom to the World” is a capstone project that requires you, the student, to integrate everything you have learned in the three courses that make up the Startup Entrepreneurship specialization. This course is essentially the final product of the process, designed to give you the opportunity to demonstrate what you have learned on a real-world project of your choice.
Over the next six weeks, you will gradually create, improve, and refine your business plan, moving from threshold to threshold. Each week will begin with a short message from Professor Maytal, explaining what the current stage is, including points to think about as you work through the tasks. We encourage you to practice what you have learned through self-assessment quizzes and to consult with your peers in the weekly forums.
In the first week, you will prepare a non-business business plan as an initial step towards creating a business plan. In the second, third and fifth weeks, you will be asked to submit three peer-reviewed assignments, which will help you prepare your final business plan. At the end of the course, you will prepare and submit your completed business plan and a short two-minute video describing your idea. The business plan will include the following sections: need, product, unique features, market and future developments, Gantt chart and project budget.
