Lead your team during public health crises. Master leadership strategies to lead your team through difficult times.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Leadership for Public Health Crises will enable current and future managers, leaders, unit heads, and elected representatives to effectively lead their organization’s response to significant health crises and build leadership capacity across a variety of sectors, agencies, organizations, and departments.
This series of courses prepares graduate students (in fields such as: public administration, public health, social work, business, homeland security, education, and related fields) and professionals in various roles in this broad space who seek to achieve or advance in leadership roles.
For more information about the Leadership for Public Health Crises specialization, please watch the overview video by copying and pasting the following link into your browser: Overview Video
Leadership for Public Health Crises prepares participants to lead collaboratively during the most severe public health crises by building individual leadership capacity, as well as leadership capacity across a variety of sectors, domains, and roles in preparation for crisis response.
Course 1
As the world around us changes dramatically, leadership skills are essential to maintaining public health and safety. The course emphasizes the importance of developing leadership skills in public health positions and working with diverse teams during a crisis. The course is designed to develop effective communication skills necessary to guide a team during conflict and crisis, and to build strategies to achieve a common goal.
Course 2
This course will introduce you to the basic concepts of emergency management, planning, and crisis risk communication. You will understand the definitions and operational challenges associated with disasters and public health. You will identify important components of risk communication, and assess how different social characteristics influence crisis vulnerabilities and health outcomes. By the end of the course, you will begin to learn about the nature of different extreme events and their impacts on affected communities. You will learn how to streamline the planning process and explore how extreme events may be perceived differently by different community members. Finally, you will review important considerations in creating risk messages. Throughout the course, you will apply your knowledge to assignments that will ask you to consider how to approach the crisis risk communication planning process for your organization or community.
Course 3
Public health advertisers must communicate health information honestly, accurately, and clearly. For messages to be most effective, public health advertisers need to help audiences make meaningful connections with the information shared, and connect with them in ways that promote trust and credibility.
This course highlights how public health communicators can segment audiences into smaller groups, allowing them to tailor messages to the unique needs of each group. You will explore how public health communicators identify and overcome biases, assumptions, and stereotypes to create messages based on empathy, as well as utilize persuasive communication strategies to frame and convey messages in ways that speak to the core values of audiences. You will learn to approach media interviews with confidence, adapt your communication strategy in the moment, and focus your attention on audiences and their needs.
