Online Course – Certified Professional Internship in Portfolio Careers at the University of Colorado Boulder

Gather a kit of promotional materials and tools to support your music career.

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קורס אונליין - התמחות מקצועית מוסמכת בקריירת תיק עבודות באוניברסיטת קולורדו בולדר

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Task management
  • Writing a resume
  • Networking
  • marketing
  • Branding

What you will learn in the course

Courses for which the course is suitable

  • Freelance musician
  • Music career manager
  • Music producer
  • Marketing Manager for Musicians
  • Musician Advisor
  • Studio Manager
  • Independent musician
  • A musician performs
  • Musician creator
  • Professional musician

Internship – a four-part course series

Are you a musician with big dreams and a passion for creating music? Ready to take your music career to the next level? If so, “Professional Musician’s Tools” could be just what you need!

What will you learn in this internship?

  • Career Development Skills
  • Tools for freelance musicians
  • Self-esteem
  • Branding
  • marketing
  • Promotion
  • Performances
  • Establishing a studio

What can you achieve?

  • Defining your artistic vision
  • Setting meaningful goals
  • Expanding your professional network
Additional topics:
  • Personal and artistic development
  • Branding
  • Promotion
  • Strategic career management

You will leave this series equipped with the tools to successfully navigate the music industry.

Hands-on Learning Project

Learners will produce professional materials to help launch and support careers as musicians, including:

  • Cover letters
  • resume
  • Profile pictures

Additional assignments will allow learners to:

  • Prepare to network successfully
  • Build and maintain customers
  • Develop a personal brand and mission

Details of the courses that make up the specialization

Strategies for Success in Your Music Career

Course 1 • 11 hours

Course Details
What will you learn?
  • Understand your unique combination of musical and non-musical skills and how they can impact your career development.
  • Develop better habits: Link task management to short-, medium-, and long-term goals.
  • Identify ways to measure results and examine success.
  • Start building/expanding a professional network.
Skills you will gain
  • Category: Goal Setting
  • Category: Mission Statement
  • Category: Networking
  • Category: Time Management
  • Category: Measuring Success

Building your artistic brand

Course 2 • 9 hours

Course Details
What will you learn?
  • Identify the nature of visual and audio materials that fit the professional image you want to convey.
  • Use demographic and psychographic parameters to define your customer market and/or audience.
  • Identify marketing channels and how to use them to promote your brand and build your business.
  • Implement strategies for effective content on social media.
Skills you will gain
  • Category: Email Communication
  • Category: Social Networks
  • Category: Marketing
  • Category: Entrepreneurship
  • Category: Branding

Marketing materials every musician needs

Course 3 • 10 hours

Course Details
What will you learn?
  • Learn the three types of resumes (performance resumes, general music resumes, and skills resumes), when to use them, and how to format them.
  • Apply basic principles of composition, lighting, and sound quality to create stunning promotional images and demo videos.
  • Write prose biographies for a variety of contexts that illustrate your mission statement as an artist.
  • Identify the key components and visual feel of a professional website.
Skills you will gain
  • Category: Demo Videos
  • Category: Resume
  • Category: Advertising images
  • Category: Websites
  • Category: Letters of Recommendation

Launching your music career

Course 4 • 7 hours

Course Details
What will you learn?
  • Formulate your unique selling proposition.
  • Use the Business Model Canvas tool to determine the key functions required for effective portfolio career management.
  • Complete a comprehensive growth and recruitment plan for your studio and become familiar with the competitive landscape.
  • Seek out and book opportunities for performances in a variety of contexts.
Skills you will gain
  • Category: Promotion (Marketing)
  • Category: Freelancing
  • Category: Setting Up Your Studio
  • Category: Music career
  • Category: Performances

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