Online Course – Certified Professional Internship in Performance Marketing and Digital Advertising from University of Colorado Boulder

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קורס אונליין - התמחות מקצועית מוסמכת בשיווק ביצועים ופרסום דיגיטלי של University of Colorado Boulder

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding Digital Advertising Strategies for Small Businesses
  • Ability to create advertising campaigns with small budgets
  • Skills in advertising design
  • Knowledge of search engine advertising (Google Ads)
  • Knowledge of social media advertising (Facebook, Instagram and Twitter)
  • Knowledge of native advertising (Tabula)
  • Obtaining an official Google Ads Search Certification
  • Receiving a certificate from The Trade Desk

What you will learn in the course

Courses for which the course is suitable

  • Digital Advertising Manager
  • Search Engine Campaigns Specialist
  • Social Media Manager
  • Native Advertising Specialist
  • Digital Advertising Analyst
  • Digital Marketing Consultant
  • Digital Content Manager
  • Manager of advertising campaigns for small businesses

Internship – Series of 4 courses

This internship critically examines digital advertising strategies for small businesses. Students will learn how to create and execute advertising campaigns with small budgets and limited or no design skills.

The courses include:

  • Search engine advertising (Google Ads)
  • Social networks (Facebook, Instagram and Twitter)
  • Native advertising (Tabula)

Students who complete our search engine advertising course will also earn an official Google Ads Search Certification and a certificate from The Trade Desk, the leader in programmatic advertising.

Details of the courses that make up the specialization

Introduction to digital advertising

Course 1

Duration: 7 hours

Rating: 4.5 (375 ratings)

  • Identify key types of digital advertising
  • Prepare the key terms and metrics in digital advertising
  • Understanding of the advertising universe, including: advertising agencies, DSPs, DMPs, and SSPs.
  • Be critical about the advantages and disadvantages of different digital platforms.

Search and display advertising

Course 2

Duration: 8 hours

Rating: 4.5 (90 ratings)

  • Understanding why search advertising can be an important part of any marketing campaign
  • Plan a search campaign, including: setting financial goals, defining targeting parameters
  • Build a search campaign from start to ongoing optimization
  • Take advantage of Google tools, including Optimization Score and Campaign Planner

Social media advertising

Course 3

Duration: 6 hours

Rating: 4.6 (305 ratings)

  • Identify types of social media advertising that will have a chance of success
  • Understanding the different types of ads on social media
  • Implement effective targeting parameters on social media
  • Run social media advertising campaigns

Programmatic advertising

Course 4

Duration: 11 hours

Rating: 4.6 (56 ratings)

  • Run native advertising campaigns on Taboola
  • How to target advertising campaigns to desired audiences
  • Use free tools to gather feedback on using a newspaper for native advertising
  • Develop content seeding strategies using incentive programs

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