Learn the laws of the new economy and gain knowledge on how to use intellectual property law to protect your innovations and maximize their value.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Intellectual property is the currency of the tech world. The Lipitor patent has generated over $100 billion, the Harry Potter franchise has generated over $25 billion to date, and the brands of the world’s largest tech companies are now worth over $100 billion. But what makes these intangible assets so valuable?
From this knowledge, you will work on:
After completing these practical projects, you will have the framework needed to create integrated intellectual property strategies aligned with your organization’s key business objectives.
Through the various projects of trademark strategy development, patent document analysis, and dealing with a cease and desist request for copyright use, you will develop integrated intellectual property strategies tailored to the organization’s key business objectives.
