Develop innovative projects in your organization. Take your business to the next level with original ideas and different solutions.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
This unique program is designed for leaders who are interested in developing innovation and entrepreneurial projects for startups, companies, and family businesses.
Through 4 courses, you will apply strategies and tools from the world of startups to innovate and create value in society and markets, and learn how to manage innovation techniques in corporate entrepreneurship strategies for the development and launch of new products and services or for strategic renewal of the organization.
What will you learn? In a world sensitive to change, uncertain, complex, constitutive and circumscribed, innovation and business cycles are contracting like never before. The life cycle of companies has shortened by less than a third in the last twenty years. The democratization of innovation has opened up endless possibilities for many – individuals, companies and global regions. Entrepreneurs and startups in particular are seizing the opportunities created by the ongoing change.
In this online course, you will understand how to start developing innovative and entrepreneurial skills and how to successfully implement them. The course focuses on understanding the strategies, tools, and fundamental concepts that entrepreneurs use to initiate innovation in the market and scale their ventures, creating value and disruption in multiple markets.
This executive course focuses on the innovation process by introducing problem-solving and innovation methodologies that require research, persistence, and flexibility. Students will be encouraged to:
This course will help you become effective innovation team leaders, take on a role as a Chief Innovation Officer within a large company or provide entrepreneurial activity. In addition, the knowledge you acquire will help you plan, implement and execute innovative skills for developing and launching new products and services.
Additionally, this online course will teach you how to use an innovation mindset and business methodologies to convert opportunities into product specifications, commercial concepts, and the final presentation of these products or services to new markets.
The core of business model design lies in the skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and coordinating resources to achieve important goals.
In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as finance, economics, and financial intelligence.
The focus of this course is on four pillars:
Observation is a key aspect of discovering business patterns. Students will learn, through various cases and methodologies – some of which have already been seen – how to identify key elements in a business model. This includes the nature of the integrated business company in which we define the business model.
What would change if managers thought like designers? Although many business people appreciate the power of design, a formal process for implementing it has been difficult to achieve – until now. In this course, the goal is to find a way to organize complexity, the art of synthesis through visual thinking, mapping, and systems design, to connect diverse elements such as ideas, resources, transactions, values, and networks.
According to Mark Johnson, the white space refers to “potential activities that are not defined or mentioned in the company’s current business model; that is, the opportunities that exist outside its core and beyond its appendices; which require a different business model to exploit.”
A key component of business model design and innovation is storytelling and connecting with others. Using technology to connect with audiences is key. As part of the products to be scaled, entrepreneurial leaders need to know about social media and technology-driven content, also focusing on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networking.
Entrepreneurial spirit and entrepreneurial culture are concepts that we hear and read about again and again. They have emerged with renewed strength in an economy where new and great business opportunities are opening up. For this reason, entrepreneurial skills are highly regarded in companies and organizations that rely on innovation to increase their growth and competitive advantage.
Unfortunately, it is more common for entrepreneurial ventures to be carried out within an existing organization, known as intrapreneurship or corporate entrepreneurship. Expand your knowledge on this topic with this online course.
The goal of this management course is to explain to participants the key concepts of corporate entrepreneurship and present topics of “entrepreneurial culture” aimed at developing skills for organic growth of the company or development of the organization.
