Strengthen your career with management knowledge. Master the basics of business management and give yourself a competitive edge.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
To succeed in managing people, teams, and projects, it is important not only to have the appropriate knowledge but also to be present in the day-to-day running of your business.
No matter what field you work in or what your role is, learning the basics of finance, marketing, accounting, and other areas of business management can help you better understand your environment and make better decisions. This knowledge will be critical in your professional advancement: whether it’s studying for an MBA, getting a promotion, starting your own entrepreneurial project, or changing careers.
In each course, you will analyze real-world cases while learning the key concepts in each area. At the end of the internship, the Capstone course will allow you to apply everything you have learned to solve a real business problem.
To complete the “Keys to Business Management” program, students will need to apply the decision analysis tools learned throughout the five courses to solve the case of the off-road motorcycle manufacturer Gas-Gas.
Course 1
14 hours
4.8 (1,254 ratings)
Financial accounting is the “language of business,” the language that managers use to communicate financial information to external parties. The course will teach you the basics of business language, reading financial statements, and business analysis.
Course 2
12 hours
4.9 (365 ratings)
The course provides a perspective on finance, understanding the history behind the numbers, and the impact of decisions at management levels on finance.
Course 3
12 hours
4.8 (664 ratings)
The course provides an introduction to strategic marketing, including the marketing planning process and the marketing mix.
Course 4
10 hours
4.8 (1,458 ratings)
The course deals with people management, motivation, high performance, and organizational culture. Includes interviews with experts in the field.
Course 5
9 hours
4.7 (144 ratings)
The course focuses on analyzing business situations, decision-making methodology, and the impact of business decisions on various areas.
