Online Course – Certified Professional Internship in Google’s Introduction to Business

Start your career in business management! Adopt industry best practices in business management, digital marketing, and finance.

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קורס אונליין - התמחות מקצועית מוסמכת במבוא לעסק של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • People management
  • Key features of huarut
  • Strategic planning
  • Search engine strategies
  • Reputation management
  • Content creation
  • Common financial statements
  • Cash flows
  • Expense management
  • Developing a digital marketing strategy

What you will learn in the course

Courses for which the course is suitable

  • Business Manager
  • Digital Marketing Manager
  • Finance Manager
  • Project Manager
  • Human Resources Manager
  • Marketing Analyst
  • Business consultant
  • Operations Manager
  • Reputation Manager
  • Strategic planner

Internship – a three-part course series

This specialization is designed for beginning business professionals who are interested in developing skills in management, entrepreneurship, finance, and digital marketing, with the primary goal of preparing learners to operate or participate in the management of a business.

Main topics

  • People management
  • Key features of huarut
  • Strategic planning
  • Search engine strategies
  • Reputation management
  • Content creation
  • Common financial statements
  • Cash flows
  • Expense management

Hands-on Learning Project

Learners will create three final projects unique to this specialization:

  • Agenda for a strategic planning meeting
  • Written strategy regarding cash flow statements and relative characterization
  • Recommendations in digital marketing strategy

These projects provide an opportunity to apply the concepts learned in each of the courses.

Details of the courses that make up the specialization

Fundamentals of Management and Strategic Planning

Course 1
9 hours
4.7 (203 ratings)

Course Details

What you’ll learn

  • Use key principles of leadership to develop an excellent team.
  • Identify strategies and strategic options.
  • Demand accountability from the team for achieving the strategies.

Skills you will acquire

  • Training and development
  • Setting goals
  • Leadership style
  • Strategic planning

Fundamentals of Finance

Course 2
10 hours
4.7 (123 ratings)

Course Details

What you’ll learn

  • Analyze and apply financial information to maximize business growth and efficiency.
  • Develop forecasts and budgets to create scenarios for controlling expenses and managing cash flow.
  • Use tools like ratios and analytics to develop business profitability.

Skills you will acquire

  • Expense control management
  • Identifying capital resources
  • Effective use of manpower
  • Create a forecast
  • Financial statement analysis

Introduction to Digital Marketing

Course 3
9 hours
4.7 (139 ratings)

Course Details

What you’ll learn

  • Writing SEO keywords.
  • Creating cooler social media content.
  • Describe the importance of managing reviews and discover the “why.”

Skills you will acquire

  • The 80/20 Rule in Social Media
  • Review management
  • Storytelling
  • involvement
  • Keyword selection

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