Build a hospitality business. Prepare for a professional career in the hotel industry in just three courses.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Marketing of hospitality services, demand management and revenue optimization.
This specialization covers the basics of hotel demand management, distribution, and revenue management. You will learn how e-commerce intermediaries such as online travel agencies are impacting the complex hospitality industry.
In the final project, you will evaluate the importance of hotel branding through a real-world case study. During the sessions, you will hear from senior hotel industry professionals about issues of distribution, revenue management, and demand management.
We also interviewed two leading online travel agents on how to maximize your property’s online business, and partnered with Duoto and Snapshot, two leading companies in the hospitality industry, to access cutting-edge knowledge.
The skills you acquire will be immediately useful and aligned with current industry trends.
Course 1
15 hours
4.7 (1,367 ratings)
What you will learn:
In today’s hospitality industry, an ever-evolving network of traditional and digital channels must be managed to ensure a hotel’s success. Key questions include: How should online distribution be done? What should be included on your brand’s website to drive bookings? How can you maximize the potential of online travel agents (OTAs)? The course will provide a broad understanding of current industry practices.
Course 2
9 hours
4.6 (1,045 ratings)
What you will learn:
Hotels are natural candidates for implementing revenue management. These techniques help predict consumer behavior so that the hotel can sell each room at the optimal price. The course provides a fundamental understanding of the fundamentals of revenue management.
Course 3
13 hours
4.8 (357 ratings)
What you will learn:
The biggest challenge in the hotel industry is the lack of integration between commercial disciplines. The course is spread across 4 key modules: Property Management, Demand Generation, Digital Marketing and Demand Optimization.
Course 4
5 hours
4.6 (100 ratings)
What you will learn:
In this exercise, you will apply the knowledge you have acquired about distribution, revenue management, and demand management at the Hotel de la Stoire. You will evaluate the hotel’s current policies and performance and make recommendations for improvements.
