Online Course – Certified Professional Internship in Google Digital Marketing Strategy

Learn how to drive a digital marketing strategy and put digital strategy at the heart of your business. Gain all the skills you need to think, lead, and execute in the digital world.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding the forces driving business in the modern era
  • Developing effective digital marketing strategies
  • Creating buyer personas
  • Planning digital marketing channels
  • Developing an ideal team plan to achieve business goals
  • Improving the digital customer experience (CX)

What you will learn in the course

Courses for which the course is suitable

  • Digital Strategist
  • Digital Marketing Manager
  • Digital Marketing Expert
  • Digital Content Manager
  • Digital Marketing Data Analyst
  • Digital Campaign Manager
  • Digital Marketing Consultant
  • Digital Customer Experience (CX) Manager

Internship – 3-part course series

Welcome to the Digital Marketing Institute, the global standard for digital marketing certification. This specialization delves into the fundamental areas of digital marketing strategy required to become a skilled digital strategist in any field and industry.

By participating in this training, you will understand the forces driving and transforming business today and how an effective digital strategy can help a business grow and thrive in this fast-paced era.

Certificates and opportunities

  • DMI x Coursera certificate after completing the courses.
  • DMI Certified Digital Marketing Member Certification.
  • Three months of free Power Membership.

A Power membership will give you access to an extensive content library full of practical resources that will help you at every stage of your career and keep you up to date with the latest developments and insights in digital marketing.

Hands-on Learning Project

During the training, learners will solve a wide range of authentic business problems while applying the skills and techniques they acquire along the way.

  • Creating buyer personas.
  • Digital marketing channel plan.
  • An ideal team plan to achieve business goals.

Learners will connect with their personas through the right digital channels, improving their business’s overall digital customer experience (CX).

Details of the courses that make up the specialization

Digital strategy and business opportunities

Course 1

10 hours
4.6 (315 ratings)

What will you learn?

  • How digital, social and mobile technology is changing consumer behavior and expectations.
  • How digital research tools can provide insights into the target audience and competitors.
  • How to use the principles of content marketing with a creative strategy.

Skills you will gain

  • Digital strategy
  • Digital research
  • Content Marketing
  • Digital Marketing
  • Digital transformation

Digital channel planning and e-commerce strategy

Course 2

11 hours
4.7 (124 ratings)

What will you learn?

  • How to integrate channels, tactics, and tools into a multi-channel digital marketing strategy.
  • How to integrate external channels and video advertising on YouTube.
  • How to combine e-commerce and social customer service.

Skills you will gain

  • E-commerce strategy
  • Search Engine Marketing (SEM) Strategy
  • Digital channel planning
  • Social media and email marketing strategies
  • Display and video advertising strategies

Digital leadership and execution of digital strategies

Course 3

10 hours
4.7 (94 ratings)

What will you learn?

  • How to use strategic thinking skills to improve business performance.
  • How to execute and communicate an effective digital marketing strategy.
  • How to lead and develop high-performing digital teams.

Skills you will gain

  • Implementing strategies
  • Strategic thinking
  • Digital Leadership
  • Customer Experience Design (CX)
  • Communication of results