Learn how to drive a digital marketing strategy and put digital strategy at the heart of your business. Gain all the skills you need to think, lead, and execute in the digital world.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Welcome to the Digital Marketing Institute, the global standard for digital marketing certification. This specialization delves into the fundamental areas of digital marketing strategy required to become a skilled digital strategist in any field and industry.
By participating in this training, you will understand the forces driving and transforming business today and how an effective digital strategy can help a business grow and thrive in this fast-paced era.
A Power membership will give you access to an extensive content library full of practical resources that will help you at every stage of your career and keep you up to date with the latest developments and insights in digital marketing.
During the training, learners will solve a wide range of authentic business problems while applying the skills and techniques they acquire along the way.
Learners will connect with their personas through the right digital channels, improving their business’s overall digital customer experience (CX).
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