Online Course – Certified Professional Internship in Google Digital Marketing Analytics, Tecnológico de Monterrey

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קורס אונליין - התמחות מקצועית מוסמכת בAnalíticas de Marketing Digital של Google

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding the importance of metrics in marketing
  • Connecting traditional and digital marketing
  • Developing and editing attractive websites for search engines
  • Improving website rankings in search engine results
  • Maintaining appropriate social media
  • Aligning social media with organizational strategy
  • Measuring social media impacts
  • General analysis of marketing
  • Digital Marketing Application
  • Search engine optimization and web pages

What you will learn in the course

Courses for which the course is suitable

  • Marketing managers
  • Social media managers
  • SEO Managers

Internship – 3-part course series

This internship is intended for:

  • Marketing managers
  • Social media managers
  • SEO Managers

The goal of the specialization is to understand the importance of metrics in marketing, in creating a connection between the traditional and the digital, with the aim of providing the skills to develop and edit websites so that they are more attractive to search engines. This will improve the ranking of the websites in search engine results and discounts.

The importance of maintaining appropriate social media will also be clarified, while aligning it with the organizational strategy and understanding how to use it and measure its effects optimally.

Hands-on Learning Project

This specialization includes projects that challenge the skills learned for general marketing analysis, their application in digital marketing, including search engine optimization and web pages, as well as the appropriate social media to use.

Details of the courses that make up the specialization

Analytics and metrics in marketing

Course 1

Duration: 29 hours
Rating: 4.7 (144 ratings)

What will you learn?

  • Understanding user behavior and its impact on measuring interactions on websites.
  • Distinguishing between the main tools of market analytics and the importance of Google Analytics.
  • Identify business and brand goals using content analytics tools and metrics.

Course objectives

  • Understand user behavior.
  • Distinguish between analytical tools.
  • Identify business goals.

Skills you will gain

  • negotiation
  • marketing
  • Data Analytics
  • communication
  • Management

Course 2

Duration: 21 hours
Rating: 4.9 (21 ratings)

What will you learn?

  • Fundamentals of website and web page analysis.
  • Evaluating the effectiveness of campaigns to generate traffic to websites.
  • Developing analysis skills in the context of marketing.

Course Objectives 2

  • Developing analytical thinking for digital marketing.
  • Using analytical platforms to research websites and campaigns.
  • Creating strategies from data analysis.

Skills you will gain

  • Decision Making
  • statistics
  • Strategic thinking
  • Analytical thinking
  • Innovation

Course 3

Duration: 22 hours
Rating: 4.6 (16 ratings)

What will you learn?

  • Proper use of social networks and management of their metrics.
  • The importance of maintaining social media.

Course Objectives 3

  • Knowledge of the important social media platforms.
  • Key performance indicator (KPI) analysis and dashboard management.
  • Determining the relationship between social media retention and performance.

Skills you will gain

  • Decision Making
  • statistics
  • Strategies
  • Analysis
  • creativity

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