Online Course – Certified Professional Internship in Global Challenges in Business from the University of Illinois Urbana-Champaign

Guides students to navigate the global business world. Upon completion of this specialization, students will understand how businesses operate and seek opportunities in the global marketplace through developing marketing plans, understanding cultural issues, and global management.

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קורס אונליין - התמחות מקצועית מוסמכת באתגרי גלובליים בעסק של University of Illinois Urbana-Champaign

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understand how businesses operate and look for opportunities in the global market.
  • Understand cultural frameworks in marketing and management decisions across cultural boundaries.
  • Develop marketing plans to penetrate foreign markets with consumers from different cultures.
  • Understand how to manage a global organization.
  • Develop marketing strategies that are appropriate for ethnic categories (e.g., Hispanics).
  • Understand the benefits and challenges of managing multicultural teams in organizations.

What you will learn in the course

Courses for which the course is suitable

  • Global Marketing Manager
  • Business Development Manager in Foreign Markets
  • Multicultural Team Manager
  • Strategic Advisor in the Global Market
  • International Project Manager
  • Market analyst with a specialization in emerging markets
  • Brand Manager in a Multicultural Market
  • Global Market Customer Relations Manager
  • International Negotiator
  • Ethnic Marketing Strategies Manager

Internship – a course series of 6 courses

This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace today and in the future includes emerging markets, a world connected through social networks, and rapid technological advancements, along with major challenges related to immigrant internalization, multiculturalism, and increasing competition.

The specialization deals with how a business strategy is formulated on a global level, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the pressures of increasing multiculturalism in the consumer market and within organizational teams.

Upon completion of the internship, you will be able to:

  • Understand how businesses operate and look for opportunities in the global market.
  • Understand cultural frameworks in marketing and management decisions across cultural boundaries.
  • Develop marketing plans to penetrate foreign markets with consumers from different cultures.
  • Understand how to manage a global organization.
  • Develop marketing strategies that are appropriate for ethnic categories (e.g., Hispanics).
  • Understand the benefits and challenges of managing multicultural teams in organizations.

Applied Learning Project

The specialization provides students with frameworks that can be used to manage expansions into foreign markets and develop ethnic markets in Israel through an applied project. Students will contribute to cross-cultural issues, determine the optimal composition of diverse teams, improve trust-building in negotiations, and examine their cultural leadership style.

Details of the courses that make up the specialization

Global Strategy I: How the Global Economy Works

Course 1
13 hours
4.8 (284 ratings)

What you’ll learn

In the late 1990s, “globalization” became a popular term to describe the integration of markets in the world economy. This course aims to help you understand the forces of globalization and how cross-cultural management and the relationships of a multinational organization with different host countries are becoming increasingly essential in today’s global economy.

You will be able to:

  • Understand how we arrived at the current moment of globalization and why it is important.
  • Understand the complexities of current globalization.
  • Assess the effects of international trade regulations.
  • Assess when and why companies operate as multinationals.

Global Strategy II: Doing Business in the Global Economy

Course 2
11 hours
4.8 (139 ratings)

What you’ll learn

This course explores the ways in which companies deal with challenges when operating globally. Corporations attempting to succeed in the global economy need to develop different types of strategies.

You will be able to:

  • Determine the best strategy to follow when expanding globally.
  • Analyze the advantages and disadvantages of those strategies.
  • Develop appropriate responses to external pressures.

Global Marketing: Cultural Framing

Course 3
14 hours

What you’ll learn

This course examines the dramatic changes globalization has brought to business. It allows students to understand how globalization is changing consumers and workers on a psychological level.

Global Marketing: Building Iconic Brands

Course 4
12 hours
4.8 (98 ratings)

What you’ll learn

This course presents the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets.

Global Impact: Cross-Cultural Management

Course 5
18 hours

What you’ll learn

  • Understand how national cultures influence managerial activities.
  • Identify cultural differences.
  • Compare the culture of two countries.
  • Develop skills to diagnose intercultural problems.

Global Impact: Multiculturalism

Course 6
13 hours

What you’ll learn

This course explains how culture influences consumer behavior and decisions, and explores the roles of multicultural consumer segments.

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