Understanding the economic and socio-political context in the LTTE, with the aim of designing a successful business strategy, while identifying opportunities for local and international entrepreneurs.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Latin America is a very attractive region for starting new businesses, although political, cultural and economic situations determine unique characteristics that differentiate it from other business regions. Therefore, it is important to know some elements that will allow a better understanding of the business context and the characteristics of successful companies.
Through this specialization program, you will be able to get to know the social, political, and economic context of Latin America. You will also be able to understand which industries have developed the most and which business models are used in Latin America.
At the end of the internship program, you will have political, social, cultural, economic, and business insight into Latin America, which will allow you to design a successful business strategy in the region.
The course methodology includes a combination of videos, reading materials, practical exercises, and self-assessment tests, which provide feedback to students so they can know where they are in the learning process.
In this course, you will learn the characteristics of the largest multinationals, understand how they built their competitive advantage in the domestic and international markets, and identify the challenges and innovation required to maintain high economic performance.
The assessment is designed to provide you with feedback that is saved on the platform, so you can continue your progress when you connect again.
Our educational offering strives for meaningful and practical learning, in which the student builds knowledge from their personal reflection, their own experience, and authentic collaboration with others.
The course is intended for anyone interested in expanding their knowledge of business in Latin America, especially for:
At the end of the course, you will master the most important terms in international affairs and understand the business opportunities provided by the Latin American context.
Record a video in which you summarize the benefits of doing business in the Latin American region, based on your reflections and learnings.
The course is designed so that you can complete it within 4 weeks with an investment of 6-7 hours per week, but you can take as much time as you feel is right.
All information about your participation and progress in the course will always be available and up-to-date on Coursera.
The course is part of the special program “Doing Business in Latin America”, created by the University of the Andes, the Technological University of Monterrey and the Catholic University of Chile. We invite you to take the two additional courses if you have not already done so.
