Online Course – Certified Professional Internship in Customer Centricity with Professor Jagdish Seth of Kennesaw State University

Management strategies to maximize revenue and reduce costs. Build your business through customer loyalty and support.

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קורס אונליין - התמחות מקצועית מוסמכת בצנטריות לקוח עם פרופסור ג'אגדיש שֵת של Kennesaw State University

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Business growth and cost reduction
  • Retaining existing customers
  • Creating a customer-centric culture
  • Solving business problems

What you will learn in the course

Courses for which the course is suitable

  • Customer Managers
  • Marketing managers
  • Sales managers
  • Customer Service Managers
  • Business consultants
  • Project managers
  • Business Development Managers
  • Strategy Managers
  • Customer Experience Managers
  • Customer relationship management professionals

Internship – 4-part course series

This is an expert course in customer centricity.

Professor Jagdish Sheth, winner of the 2020 Padma Bhushan Award for Literature and Education, guides you through proven strategies and practical steps to implement customer-centric practices in your business.

Professor Sheath shares wisdom and insights from decades of experience, years of research, and recommendations from senior industry leaders to help you grow your business and reduce costs by retaining your existing customers through creating a customer-centric culture.

Hands-on Learning Project

  • Learners will learn how to grow a business and reduce costs.
  • Retaining existing customers.
  • Creating a customer-centric culture.
  • Solving business problems set by Professor Sheath to apply what they learned.

Details of the courses that make up the specialization

Customer Focus as a Competitive Tool – Jagdish Shit

Course 1
10 hours
4.6 (14 ratings)

What will you learn?

This course offers an explanation of why companies should be customer-centric. Customer centricity provides competitive advantages such as increased revenue and reduced costs. The key concept is Customer Lifetime Value (CLV). This course, led by Prof. Jagadish Sheet, 2020 Padma Bhushan Award winner, offers videos, articles, and recommendations from industry leaders on how to successfully implement customer centricity.

Skills you will gain

  • Understand why moving away from cost calculations is essential to creating a customer-centric organization
  • Learn how legacy processes and systems are key obstacles to customer-centric implementation
  • Understand the economic value of customer centricity
  • Understand the cumulative value of customer loyalty
  • Understand why the role of Chief Account Officer should be created at the company level to coordinate activities across products and business units

How to become a trusted advisor with Jagdish Shit

Course 2
7 hours

What will you learn?

With the digitization of information, most expertise is available online. This course, led by Prof. Jagadish Shit, is based on interviews with CEOs

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