Online Course – Certified Professional Internship in Competitive Strategy and Organizational Design from Ludwig-Maximilians-Universität München (LMU)

Learn the principles of competitive and organizational strategy. Acquire theoretical knowledge and tools for managing internal and external strategic challenges.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding organizational behavior in strategic decision situations
  • Developing strategies for building and maintaining a customer base
  • Analysis of an organization’s internal operations and interaction with the external environment
  • Designing an effective organization that can compete and thrive in diverse environments
  • Applying theoretical insights to practical challenges in projects
  • Interaction opportunities during learning
  • Solving real business problems in collaboration with industry companies

What you will learn in the course

Courses for which the course is suitable

  • Strategy Managers
  • Project managers
  • Organizational consultants
  • Marketing managers
  • Business Development Managers
  • Business analysts
  • Human Resources Managers
  • Product Managers
  • Operations Managers
  • Entrepreneurs
  • Business Administration Students
  • Management professionals

Internship – 4-part course series

Combined with humorous elements and illustrative examples, the specialization in Competitive Strategy and Organizational Design is the perfect choice for curious individuals who love unique learning experiences and innovative teaching approaches. This style is especially appealing to young learners, middle-aged adults, and those who feel young at heart.

The specialization is designed for those who are interested in delving into the fundamental theories and concepts of strategy and organization and applying them in practice. Working professionals and business students will benefit from deepening and refreshing their existing knowledge through our specialization. Learners without a business background will gain important business insights that will clash with their existing knowledge.

What will participants learn?

  • The behavior of organizations in situations where strategic decisions are interdependent
  • Strategies for building and maintaining a customer base
  • The internal operations of an organization and its interaction with the external environment
  • The design of an effective organization that can compete, grow, and easily adapt to different environments

This internship is the only online learning program where you can learn and laugh at the same time. We look forward to learning and laughing with you!

Hands-on Learning Project

The specialization is designed to acquire knowledge of the theory and concepts of competitive strategy and organizational design. Through practical examples, interviews with industry experts, and hands-on project experience, learners are given the opportunity to immediately apply new theoretical insights to practical challenges.

Throughout all modules of the internship, the students’ learning process is supported by plenty of interaction opportunities.

In the final industrial project, learners can apply all the knowledge acquired during the internship to solve a real business problem faced by our partner company.

Details of the courses that make up the specialization

Competitive strategy

Course 1

Duration: 19 hours
Rating: 4.7 (3,083 ratings)

What will you learn?

In this six-module course, you will learn how businesses and organizations operate in situations where strategic decisions are intertwined. Using the basic tools of game theory, we will analyze how businesses choose strategies to achieve competitive advantage.

Skills you will gain

  • Strategic management
  • Game theory
  • Competition (economics)
  • Strategic thinking

Advanced competitive strategy

Course 2

Duration: 11 hours
Rating: 4.7 (867 ratings)

What will you learn?

Advanced Competitive Strategy will introduce new topics and modules with real-world examples. We will examine how companies can build and retain their customer base by raising switching costs.

Skills you will gain

  • Pricing
  • Strategic management
  • marketing
  • Competitiveness

Strategic organizational design

Course 3

Duration: 13 hours
Rating: 4.6 (293 ratings)

What will you learn?

Strategic organizational design deals with the internal workings of an organization and its interactions with the external world. The course focuses on designing the organization that supports effective competition.

Skills you will gain

  • Organizational design
  • Strategic management
  • Business strategy
  • Organizational structure

Competitive Strategy and Organizational Design Project

Course 4

Duration: 8 hours
Rating: 4.5 (31 ratings)

What will you learn?

This industry project is designed to allow you to use the knowledge you have acquired during your internship to advise a real company. You will choose one of two questions that the company has encountered and conduct in-depth research on the topic.