Online Course – Certified Professional Internship in Business Entrepreneurship: Innovations Within Google Corporations, University of Maryland, College Park

Development and launch of innovations within companies. Mastery of innovation strategies and tools and application of entrepreneurial principles in corporate environments.

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קורס אונליין - התמחות מקצועית מוסמכת ביוזמה עסקית: חידושים בתוך תאגידים של Google

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Identifying and developing entrepreneurial opportunities
  • Building business models
  • Creating strategies to drive innovation
  • Innovation funding
  • Implementing strategies, tactics, and tools in practice
  • Developing innovative expertise in the company

What you will learn in the course

Courses for which the course is suitable

  • Innovation managers
  • Business Development Managers
  • Corporate entrepreneurs
  • Project managers
  • Product Managers
  • Marketing managers
  • Strategy Managers
  • Business consultants
  • Human Resources Managers
  • Sales managers

Internship – 5-course course series

For a growing number of established companies, creating new business opportunities within the company is essential to success. Maturing technologies and aging product portfolios require companies to create, develop, and sustain innovative businesses.

The Corporate Entrepreneurship specialization is designed for those interested in learning how to innovate and apply entrepreneurial principles in the organizational environment. Learners will develop knowledge on how to navigate barriers to creating, developing, and sustaining innovative businesses or initiatives within existing companies.

Main topics

  • Identifying and developing entrepreneurial opportunities
  • Building business models
  • Creating strategies to drive innovation
  • Innovation funding

The internship is intended for people tasked with developing and leading new businesses in established companies, especially for young and mid-level managers.

Hands-on Learning Project

Course projects challenge learners to apply the strategies, tactics, and tools learned in the course to test leading companies or the learner’s own company. With this action-oriented approach, learners can quickly develop and apply the lessons learned to develop or revisit their company’s innovative expertise.

Details of the courses that make up the specialization

Developing opportunities for business leaders

Course 1

22 hours
4.5 (91 ratings)

What will you learn?

Students in this course will build knowledge on how to navigate the barriers in building, developing, and sustaining new and innovative businesses and programs within established companies or organizations, with an emphasis on:

  • Demonstrate skills for identifying and analyzing entrepreneurial ideas in the business environment;
  • Examining entrepreneurial thinking within yourself and your colleagues;
  • Cultivating the ability to see yourself and your colleagues as entrepreneurs;
  • Promoting entrepreneurial behavior in a corporate environment.

Try this course for free at Course 1

Building a business model for business leaders

Course 2
11 hours
4.6 (75 ratings)

What will you learn?

You will learn how to identify and explain the nine components of a business model:

  • Customer segments;
  • Value propositions;
  • Distribution channels;
  • Customer relationships;
  • Revenue streams;
  • Key resources;
  • Key activities;
  • Key partners;
  • Cost structure.

Try this course for free at Course 2

Formulating strategies for innovation initiatives for business leaders

Course 3
13 hours
4.1 (28 ratings)

What will you learn?

You will learn strategies to help you launch a corporate business, including:

  • Audit of the company’s internal environment;
  • Organizational structure plan;
  • Analyzing the company’s culture;
  • Evaluation of innovation portfolios.

Try this course for free at Course 3

Funding and profiting from innovation for business leaders

Course 4
9 hours
4.7 (44 ratings)

What will you learn?

The course focuses on four key areas:

  • Preparation of financial statements;
  • Evaluation techniques;
  • Sources of funding;
  • Organization of financing agreements.

Try this course for free at Course 4

Expert Lesson for Business Leaders

Course 5
15 hours
4.5 (32 ratings)

What will you learn?

The master class experience is intended to serve as a final project focusing on corporate entrepreneurship, including:

  • Identifying and developing entrepreneurial opportunities;
  • Building business models;
  • Creating strategies to drive innovation;
  • Financing and profiting from innovation.

Try this course for free at Course 5

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