Customer-centric strategy and technology. Discover how effective data management can transform customer experiences, increase brand engagement, and generate revenue for your company.
Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Aims to illustrate how the use of technology has evolved over the years in the consumer experience. Smartphones, social networks and the Internet have become faster and more accessible than ever, allowing anyone to connect and create data in real time. With this large amount of information being consumed, companies are required to adapt to new market demands, and introduce big data and artificial intelligence technologies that suit each user and create a unique experience that strengthens engagement with the brand and generates revenue for the company.
The Special Courses program does not require the development of an applied project. Assessment activities are carried out during each course. Each course includes four assessments at the end of each module, for a total of 16 assessments throughout the entire Special Courses program.
Welcome to the CRM, Data, and the Customer-Centric Future course. During the course, you will learn how digital transformation and the growth of data analytics and artificial intelligence techniques have completely transformed the relationship between businesses and consumers. Providing excellent service and ensuring customer satisfaction are just some of the fundamental elements that are important for an organization to remain competitive in a global world. The course is about customer-centric strategy and how technologies are helping to make this change.
By the end of the course, you will understand the importance of analyzing and organizing data for effective customer management.
The course consists of four modules, available throughout the learning weeks. Each module includes videos, readings, and assessment tests. At the end of each module, there is an assessment to reinforce knowledge.
We are very happy about your presence in the course and hope that you will get the most out of the concepts presented here.
Fun learning!
During the course, you will learn that at the beginning of the 21st century, data has become the central asset of businesses. With the growth of Big Data and the development of new technologies, organizations around the world are innovating and discovering new ways to analyze the potential of the data available to them, which contributes to growth, profitability, the adjustment of overall operations and increased customer satisfaction. But in order for all of this to be managed properly and to be able to extract the full potential from the data in an accurate and beneficial way for the business, the field of data science was established.
At the end of the course, you will be able to understand the entire process of data science and the use of technology in the connected world, be familiar with all areas of data science and engineering, and know the key methodologies in data science projects.
The course includes four modules, available throughout the learning weeks. Each module includes videos, readings, and assessment tests. At the end of each module, there is an assessment to reinforce knowledge.
We are very happy about your presence in the course and hope that you will get the most out of the concepts presented here.
Fun learning!
Welcome to the Data Science Tools: Introduction to R course. During the course, you will learn how the world has changed a lot when it comes to making data-driven decisions, and the amount of information available to us today cannot be compared to what was available a few decades ago.
Data science focuses on finding innovative ways to analyze and drive business growth, and therefore many analytical tools have been adopted in the market and are used to process data, perform advanced analyses, and facilitate the decision-making process.
By the end of the course, you will be familiar with the main tools on the market and learn the basics of the R language and how to use them in your daily life. The course includes the main topics:
Welcome to the Fundamentals of Artificial Intelligence Applied to CRM course. During the course, you will learn that as the new economy progresses, the market has become increasingly dependent on the collection, organization, and analysis of data. Therefore, data-driven decisions have become cardinal information for companies that want to be profitable, with more focused operations, and increase financial returns in the short and long term.
Companies with data-driven CRM go beyond just crunching numbers and generating regular reports. They use data to make informed decisions and remove bias and assumptions, generating results through predictive analytics and machine learning models to capitalize on customer opportunities and mitigate risks.
By the end of the course, you will be able to understand topics such as machine learning, deep learning, and artificial intelligence.
The course consists of four modules, available throughout the learning weeks. Each module includes videos, readings, and assessment tests. At the end of each module, there is an assessment to reinforce knowledge.
We are very happy about your presence in the course and hope that you will get the most out of the concepts presented here.
Fun learning!
