Online Course – Certified Professional Internship in Advanced Business Analytics from Google

Acquire practical business analytics skills. Leverage data to solve complex business problems.

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קורס אונליין - התמחות מקצועית מוסמכת באנליטיקה עסקית מתקדמת של Google

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Data extraction and data processing using SQL language
  • Performing statistical methods for descriptive analyses, predictions, and recommendations
  • Interpreting and presenting analysis results effectively
  • Building conceptual business models and simple database models
  • Practice extracting data using SQL
  • Applying predictive and recommended analytics to business problems
  • Development of decision-making models
  • Decoding results from the software
  • Presenting results and sharing findings
  • Using basic Excel and the Analytic Solver Platform (ASP) software tools

What you will learn in the course

Courses for which the course is suitable

  • Data Analyst
  • Business Analyst
  • Project Manager
  • Predictive Model Developer
  • Makes business decisions
  • Information Systems Manager
  • Business consultant
  • Software developer with a specialization in data
  • Data-driven Marketing Manager
  • Business Performance Analyst

Internship – 5-part course series

The Advanced Business Analytics specialization brings together academic professionals and experienced practitioners to share practical skills in data analysis that enable you to grow your business, increase profits, and create maximum value for your investors.

Learners acquire practical skills in extracting and processing data using the SQL language, performing statistical methods for descriptive analyses, predictions, and recommendations, and interpreting and presenting analysis results effectively.

The problems facing decision makers in today’s competitive business environment are complex. Gain a clear competitive advantage by using data to explain business performance, evaluate alternative courses of action, and take a structured approach to solving business problems.

Check out a one-minute video about this internship to learn more!

Applied Learning Project

During the internship, you will apply the skills you learn to business problems and data systems. You will have opportunities to:

  • Build conceptual business models and simple database models
  • Practice extracting data using SQL
  • Apply predictive and recommendatory analytics to business problems
  • Develop models for decision making
  • Decode results from the software
  • Present results and share findings

We will use basic Excel and the Analytic Solver Platform (ASP), an Excel add-in. Learners participating in the assignments will have free access to the software.

Details of the courses that make up the specialization

Introduction to Data Analytics for Business

Course 1

  • Duration: 11 hours
  • Rating: 4.7 (3,129 ratings)

What you’ll learn:

  • Describe the information lifecycle from real-world events to business operations
  • Get to know the types of events and characteristics common in business data analytics
  • Explain how information is retrieved from information systems and stored using traditional and new technologies
  • Get to know relational databases and learn to use SQL to produce analytical data sets.

The skills you will acquire:

  • Data model
  • Data quality
  • Data Analytics
  • SQL

Course 2: Statistical Models and Analysis

  • Duration: 10 hours
  • Rating: 3.6 (596 ratings)

What you’ll learn:

  • Apply exploratory data analysis to gain insights
  • Summarize and visualize datasets using appropriate tools
  • Identify modeling techniques for predicting outcomes
  • Identifying suitable graphs for exploring datasets

The skills you will acquire:

  • Data Analytics
  • Simulation
  • Business Analytics
  • Mathematical optimization

Course 3: Business Analytics for Decision Making

  • Duration: 8 hours
  • Rating: 4.6 (1,802 ratings)

What you’ll learn:

  • Describe the importance of optimization for identifying optimal solutions
  • Apply optimization techniques to identify the best course of action
  • Judge the suitability of optimization techniques for business challenges

Course 4: Communicating Business Analytics Results

  • Duration: 7 hours
  • Rating: 4.5 (513 ratings)

What you’ll learn:

  • Identifying the challenges in presenting analytics findings to decision makers
  • Assessing the strengths and weaknesses of different communication methods

Course 5: Advanced Business Analytics – Capstone

  • Duration: 19 hours
  • Rating: 4.3 (80 ratings)

What you’ll learn:

  • Creating a neat and engaging presentation that showcases the insights from the analytics project
  • Designing predictive analytics models for loan screening
  • Preparing recommendations for investment fund allocation

The skills you will acquire:

  • Regression analysis
  • Data Cleanup
  • Model prediction
  • Exploratory data analysis

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