Marketing For Small Businesses Crash Course.

Suggested by: Coursera (What is Coursera?)

Professional Certificate

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

What you will learn in the course

Courses for which the course is suitable

Are you tired of struggling to market your small business? Do you want to understand the ins and outs of marketing like a pro without reading thousands of pages of books and attending expensive courses? Look no further! This crash course on marketing for small businesses is the answer to your prayers.

In this course, you will learn how to think like a marketing strategist, not just a tactical marketer. You will acquire the skills necessary to position your brand strategically towards your target audience. We will teach you how to design a unique selling proposition that resonates with your target customers, differentiate your products, develop an irresistible marketing pitch, create a strategic plan for marketing funnels and systems, and leverage both organic and paid media to promote and sell your products.

Our experienced instructors have worked in different industries, markets, and cultures worldwide for over a decade and have done extensive research to bring you the best practices in marketing. They will take you step by step through the essentials of marketing, including:

  • How to position your brand to your target audience
  • How to design a clear and connecting unique selling proposition (USP)
  • How to compete with product differentiation
  • How to develop a marketing pitch for your products
  • How to build marketing into your product
  • How to present and polish your brand visually
  • How to bundle and offer your products to customers
  • How to distribute your product to the marketplace
  • How to plan for your marketing and sales funnels and systems
  • How to leverage organic and paid media to promote and sell your products
  • How to build value around your brand

The bonus lesson, “How to Analyze Product Cost Structure,” will teach you how to calculate and manage the costs of running your business and making it profitable.

This crash course is not for everyone. If you’re looking for a quick buck or consider marketing as a hobby, this course is not for you. You must be serious about your business and willing to put in the focus, effort, and time to make things happen.

At the end of each lesson, you will also find assignments and resources that help you retain and apply what you’ve learned.

Enroll today and take a step towards marketing your small business like a pro!

Details of the courses that make up the specialization