Google Analytics Course for Beginners and Professionals

Suggested by: Coursera (What is Coursera?)

Professional Certificate

No prior knowledge required

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Skills you will acquire in the course

What you will learn in the course

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Are you struggling to understand the intricacies of Google Analytics? Do you want to take your analytical skills to the next level? Look no further! Our Google Analytics Course for Beginners and Professionals is designed with utmost care to make sure each and every concept is simplified with real-time examples and definitions.

Whether you’re new to the analytics industry or a seasoned strategist, this course is a must-watch video. Anything well started is half done. So, enroll right now without further delay to kick-start the course. The complete Google Analytics Training Video will help anyone to learn the subject easily to track the performance and behavior of visitors.

Introduction to Google Analytics

This video session contains the basic introduction to Google Analytics. Learn the basics of Google Analytics, including the functions interface and the basic information required to gain advanced Google Analytics knowledge from scratch.

Steps to Create a Google Analytics Account

Learn how to create a Google Analytics account using a new Google account. It includes step-by-step instructions so that anyone who follows the video completely will be able to create a new Google Analytics account and integrate it with their own website to track and monitor performance and user behavior.

Steps to Install Google Analytics Verification Tag in Website

In this video session, you will learn how to install and integrate Google Analytics verification code on your website using a content management system. Once successfully saved, the Google analytical property will be tracked and maintained in the database. We can take advantage of the data repository and create a strategy behind the available data.

Accessing Google Analytics Demo Account

This video session will help you link your Google Analytics demo account to your Google Analytics account for practice purposes. Google Analytics offers a demo account for anyone who owns a Google account. It is offered to have hands-on experience and to make your hands dirty by working on Google Analytics interface using the data available inside.

Understanding Google Analytics Navigation and Real-Time Audience Report

You will be able to understand the navigation of Google Analytics property and how to read the real-time audience report under this section. Google Analytics is a web-based tool that is designed to show more data with a lesser amount of loading time.

Understanding Audience Section on Google Analytics Part 1, 2, 3

The efforts put into the complete show in demonstrating to help you understand the audience section in Google Analytics. Important metrics and dimensions like active users, lifetime value, cohort analysis, demographics, age, gender, interest, affinity categories, and in-market segment categories will be discussed in detail.

Understanding Acquisition Section in Google Analytics

This video explains in-depth details of understanding the acquisition section in Google Analytics. The acquisition section includes several metrics, such as all traffic, channel tree maps, source or medium, referrals, Google ads, accounts, campaign tree maps, site links, bid adjustments, keyboard search queries, hour of the day, day, final URLs, display targeting, video campaigns, shopping campaigns, search console, landing pages, countries, devices, queries, social network referrals, landing pages, conversions, plugins, users flow, campaign, all campaigns, paid keywords, organic keywords, and cost analysis.

Understanding Behavior Section in Google Analytics

This video deals with understanding the behavior section in Google Analytics. The different metrics under behavior section are behavior flow, site content, content drill-down, landing pages, exit pages, site speed, page timings, speed suggestions, use the timings, site search, usage, search terms, search pages, event top events, pages, even flow, publisher, publisher pages, publisher referrers, and experiments.

Understanding Conversion Section in Google Analytics

In this video section, you will learn to understand the conversions in Google Analytics. Different terminologies used in this conversion text like goal e-Commerce and multichannel funnel. Goal URLs, reverse goal path, funnel visualization, goal flow, smart goals, e-commerce, shopping behavior, checkout behavior, product performance, sales performance, product list performance, multi-channel funnel, assisted conversions, top conversions path, time lag, path length, and model comparison tool will be explored.

Understanding Admin Tab

This video explains the different options available under the admin tab of Google Analytics interface. The admin tab has the critical section across all platforms inside Google Analytics. You will be able to add a new Google Analytics account, add a new Google Analytics property, and create different views of data under the admin tab. The details like verification code, tracking code, product linking, and all other performance-related information can be modified as a new product under the admin tab of Google Analytics interface.

The Different Modules and Lectures covered in this course are:

– Real-time Report Audience Section
– Acquisition Section
– Behaviors Section
– Conversions Section
– Admin Section

So, what are you waiting for? Enroll in our Google Analytics Course for Beginners and Professionals today, and take your analytical skills to the next level!

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