Suggested by: Coursera (What is Coursera?)
No prior knowledge required
No unnecessary risks
Are you ready to take your copywriting skills to the next level and become a master of PR publicity? Then you’re in the right place. This course is perfect for freelance copywriters who want to develop a professional online/offline media plan and learn how to find trusted bloggers, editors, publications, and freelance journalists in their area of interest.
One of the keys to success as a startup is having a strong PR strategy, and this course will show you how to achieve it on a tight budget. You’ll discover how to create a story when there is none, write and use online and traditional press releases, and generate pseudo press releases that can lead to sales.
But that’s not all. You’ll also learn how to schmooze bloggers and the press, find out in advance which topics are going to get the special treatment by printed journals and online portals, and understand the role of keywords in PR. Plus, we’ll give you links to free software that will help boost your productivity.
This course is perfect for anyone who wants to become the online and offline voice in their sector, and we use real-life examples to show you what works and what doesn’t. Whether you’re a startup or an established company, this course will help you achieve your PR goals.
So what are you waiting for? Sign up now and start mastering your PR publicity skills today.
