How to share custom reports with teams and colleagues in Google Analytics

Google Analytics GA4: A key tool for managing website and app performance

Google Analytics GA4 has become a central tool for managing and reporting on website and app performance, and sharing your custom reports with teams and colleagues is an essential part of that process. In this article, we’ll look at how to share custom reports in a simple and effective way.

[note_box] Tip: When sharing reports, try adding short notes or explanations about the data to make it easier for your team to understand. [/note_box]

What is Google Analytics GA4?

Google Analytics GA4 is the new and improved version of Google’s analytics platform, known to us as Google Analytics. It offers a wide range of new capabilities, including cross-platform user and experience tracking, improved artificial intelligence, and event tracking.

GA4’s new features

• Cross-platform tracking: GA4 allows you to track users across websites and apps, which helps you understand the user journey.
• Custom events: Custom events can be set up to track specific user actions.
• Artificial Intelligence: GA4 uses artificial intelligence to provide automated insights into data.

Why share custom reports?

Custom reports allow you to share important and relevant data with teams or business partners to facilitate decision-making processes. By sharing reports, you share insights and provide access to important information that helps improve work processes.

[fact_box] Interesting use of GA4: Many companies use GA4 to track cross-platform campaigns, allowing them to see the impact of digital campaigns across different channels such as websites, apps, and social media. [/fact_box]

How to create custom reports in GA4?

To get started, you first need to create the custom report you’ll be sharing. Here are the steps:

1. Log in to your Google Analytics GA4 account.
2. Visit the “Reports” section from the main menu.
3. Select “Reports Explorer” to open the creation screen.
4. Build your report according to business needs – add important metrics and dimensions.
5. Once you have finished building the report, click “Save” to save it under your reports library.

[note_box] Example: If you run an online store, you can create a report that shows the best-selling products by category. [/note_box]

How to share reports with the team?

Once you’ve created a custom report, you can share it with your team in the following way:

1. Visit your report library.
2. Select the report you want to share.
3. Click the Share button located in the upper right corner of the screen.
4. Choose from different sharing options: create a unique link, send via email, or set up sharing with specific users.

Sharing information while balancing privacy protection

When sharing reports, it’s important to make sure you share information securely and protect your users’ privacy. Follow data protection procedures and only work with people who have the necessary permissions to access our data.

[note_box] Remember: Always check user permissions before sharing to prevent unauthorized access to sensitive data. [/note_box]

Track progress with reports

Having and tracking customized reports can provide insights into how a team is using information to improve work processes and decisions. It is important to track the impact of shared reports and improve them according to the changing needs of the organization.

[fact_box] Another interesting use: Organizations use GA4 to analyze user behavior in mobile apps, including tracking actions such as downloads, in-app purchases, and use of various features, which helps improve the user experience. [/fact_box]

summary

Sharing custom reports in Google Analytics GA4 is a simple and effective process that can improve teamwork and lead to improved business performance. By understanding how to create and share these reports, you can provide your teams with the most information to make the best decisions.

Understanding data in GA4

To understand the data provided by GA4, you need to be familiar with the basic terms of the platform. GA4 focuses on tracking events rather than just visitors, allowing for deeper analysis of user behavior.

What are events?

Events are actions that a user takes on a website or app. For example, clicking a button, watching a video, or purchasing a product are considered events. GA4 allows you to track these events flexibly and accurately.

Setting up custom events

With GA4, you can set up custom events that can provide additional insights into user behavior. For example, if you have an app that offers different content, you can track events like “content started watching” or “content shared.”

How to set up custom events?

1. Access the “Events” category in the GA4 dashboard.
2. Select the “Add Event” option.
3. Fill in the required details, including the event name and its characteristics.
4. Save the event and start tracking it.

Data Analytics

Once you have created custom reports and set up events, the next step is to analyze the data. Data analysis can be done using various tools in GA4, such as custom reports, real-time reports, and campaign reports.

Real-time reports

Real-time reports let you see activity on your site or app in real time. This is a great tool for understanding how users are responding to specific campaigns or events.

How to use real-time reports?

• Go to the “Reports” category and select “Real-time.”
• View user activity in real time, including the number of active users, traffic sources, and events occurring.
• You can filter the data by traffic sources or specific events.

Continuous improvement

One of the main goals of GA4 is to enable continuous improvement of the performance of your website or app. By analyzing the data and sharing the information with your team, you can identify problems and make improvements.

How to make improvements?

1. Analyze the data and understand what works and what doesn’t.
2. Share the information with your team and give them the tools to understand the data.
3. Experiment and make improvements based on the insights gained.
4. Track the impact of improvements on performance.

summary

Google Analytics GA4 offers a wide range of tools for analyzing data and sharing customized reports. By understanding the information and being able to share it with your team, you can improve the performance of your website or app and provide a better user experience.