How to set up user access and assign permissions to additional account managers in Google Ads

Google Ads account management

Managing a Google Ads account doesn’t require in-depth technical knowledge, but it’s crucial to the success of your advertising campaigns. If you have more than one person involved in managing your account, it’s important to know how to grant appropriate access and permission settings. In this article, we’ll explain how to set up user access and assign permissions to additional account managers efficiently and securely.

Why add additional account managers?

Adding additional account managers allows for the division of tasks and responsibilities, allowing each professional to focus on what they do best. Additionally, collaborative management allows for control and ensures the accuracy of the overall marketing strategy.

Set up user access to your Google Ads account

Before you begin, make sure you have administrator access to your Google Ads account. This is a necessary step, as only an administrator has the permissions to add or change other users’ access.

Steps to add a new user:

1. Log in to your Google Ads account.
2. On the main page, click “Tools and Settings” on the right side of the top menu.
3. Select “Account Access” from the list of options under the “Settings” category.
4. Click the plus button or “Add User” to open the dialog box for adding a new user.

Google Ads user permissions settings

At this point, you need to set the appropriate permission level for the new user. Google Ads offers several types of permissions, each with different options depending on the user’s role.

Types of permissions:

• Administrator (Admin): May perform any action, including adding and removing other users.
• Standard Administrator: Can edit campaigns, view reports, and more, but cannot manage users.
• Read only: You can only view data and reports, without the ability to edit.
• Email only: Can only receive notifications and reports via email.

When adding a user, make sure you select the appropriate permission to ensure that account details are not exposed or modified unnecessarily.

Sending an invitation to a new user

After selecting the type of permission you want for the new user, you will need to enter an email address and click “Send Invitation.” The user will receive an email notification allowing them to access your Google Ads account with the permission level you have chosen for them.

Grant access to additional Google Ads accounts

If you work with multiple Google Ads accounts as a result of managing accounts for multiple clients or projects, you can add users in a similar way to additional accounts.

1. Switch to the required Google Ads account for multiple management.
2. Repeat the processes mentioned above for each account separately.

How to clear or change access permissions?

If you want to change the permissions of an existing user or remove them from the account, you can do so easily:

1. Within the account access screen, find the username you want to change or remove.
2. Click the three-dot icon next to the username.
3. Select “Edit Access” to change the permission or “Remove User” to remove it from the account.

corollary

Managing user access and setting permissions in your Google Ads account is a simple but critical process. It’s an essential part of leading a purposeful and successful team. Be sure to grant the appropriate level of permission to each user and monitor their activity to maintain the most secure information and accurate messaging when viewing your advertising campaigns.

Understanding the importance of user access management

Managing user access is not just a technical issue, but also a security issue. When multiple people have access to your Google Ads account, it’s important to make sure each person has the appropriate permissions for their role. This is important to prevent errors that could result from incorrect access or unauthorized changes.

Potential risks

When there are multiple users on an account, there are some risks that are important to be aware of:

• Human error: Users with elevated privileges can make unintentional changes to campaigns.
• Exposure of sensitive information: If users with low privileges gain access to sensitive information, it could lead to information leakage.
• Disorganized management: Without proper management of permissions, confusion may arise regarding who is responsible for what.

User access management tips

To best manage user access, here are some tips:

1. Examine the need: Before adding new users, check if there is a real need to add them.
2. Define precise permissions: Be sure to grant only the necessary permissions, and no more.
3. Perform periodic checks: Periodically check user permissions to ensure there are no unauthorized changes.
4. Use tutorials: If there are new users, provide them with training on how to use the system.

summary

Managing user access in Google Ads is a crucial process for the success of your campaigns. By properly managing permissions, you can ensure that your campaigns run smoothly and orderly, while maintaining information security. Be sure to follow the recommendations and tips mentioned in this article to ensure successful management of your Google Ads account.