A positive brand image is crucial to the success of any company, including signal traders and market sellers. Your logo and marketing images serve as an example of your brand’s tone, aesthetics, and values. Therefore, the Cryptohopper platform has created requirements for logos, advertisements, and profile images for market sellers and signal traders, in order to maintain a professional image.
A strong logo helps your brand stand out and attract users, as well as making your products more visible. This, in turn, increases your click-through rate, which leads to increased sales.
Let’s examine our requirements and how we can create a strong brand that meets them:
1. Logo type:
The Cryptohopper platform strongly recommends that market traders and signal traders use real photos of themselves. A photo of yourself in addition to your brand conveys confidence to your customers, as they see that you are a real person and have nothing to hide.
2. Quality:
Whether you choose to upload a photo of yourself or create an abstract logo, it’s important to keep the quality high. If you upload a photo of yourself, make sure you use a good camera, have good lighting, and that you look as professional as possible.
If you are creating an abstract logo, make sure it is unique, not pixelated, and does not contain watermarks.
3. Space around the logo:
If you are using a real photo, make sure there is enough space around you and that the image doesn’t feel crowded. It is important not to cut off part of the head in the photo.
If you choose to use an abstract logo, make sure there is enough clear space around it to allow it to “breathe” and prevent its clarity and visual impact from being obscured.
4. Colors:
Real pictures:
For your photos to look colorful and vibrant, it’s important to use good lighting. Natural lighting usually looks best because it doesn’t create harsh shadows. You can also edit colors using an image editor like Photoshop. But the second time, the base photo needs to be well lit to look its best.
Abstract logos:
- Typically, brands choose their colors according to the following criteria:
- One bright color to use as a background
- One dark color for text
- Neutral shades that go with everything
- One prominent color that should catch the eye. This should be your main color and be present in every aspect of your branding. Examples include blue for Facebook, red for Netflix, and green for Spotify.
5. Size:
Yes, size matters when it comes to images, whether they are profile pictures, logos, or advertisements. Logo images on Cryptohopper must be a mandatory size of 600px X 430px. Advertisement images should be 1200px X 450px.
For images to look professional, it’s important to create them with this size in mind. For example, creating an image that is 300px X 300px and then resizing it to fit the required size of 600px X 430px will look really bad because it will stretch.
6. Symbols:
While customers choose to use Cryptohopper to grow their capital, including currency symbols like $ or € in your abstract logos is not considered a good idea, as it can make your brand appear untrustworthy. Therefore, it is recommended to avoid it.
If you are interested in redesigning your brand, you can contact a professional designer. If interested, please send an email to: mihai.stoica@cryptohopper.com
