Examples of custom parameters that can be added to events in Google Analytics such as category

With the transition to Google Analytics 4 (GA4)

With the move to Google Analytics 4 (GA4), it is possible to add custom parameters to events to deepen your analysis capabilities and user understanding. While in the previous version (Universal Analytics) the focus was on categories, actions and labels, in GA4 the focus is on events and parameters. In this article we will provide 21 examples of such parameters to implement in your GA4 measurement.

Why use custom parameters?

Custom metrics allow marketers and website owners to tailor measurement to the exact needs of their organization. They provide additional information about how the site and applications are used, helping to explore user behavior in more detail and accuracy. This can improve business decision-making and enhance the user experience.

Examples of custom parameters in GA4

1. Article title
2. Device language
3. Page View Duration
4. Location of the button pressed
5. Viewed product category
6. The value of the discount in the transaction
7. Selected package type
8. Campaign source
9. User Privacy (User Consent)
10. Duration of stay on site
11. Device type (Mobile/Tablet/Desktop)
12. App version
13. Type of content displayed
14. User type (new/existing)
15. The selected game difficulty level
16. Number of products in the cart
17. Organizational category name
18. Chat conversation status
19. Newsletter subscription status
20. Precise geolocation
21. Video call duration

How to set custom parameters in GA4?

To set up custom parameters, you need to access the GA4 admin interface, select the desired event, and then define the various parameters and integrate them into your website or app tracking code.

Steps to set custom parameters:

• Access the event settings in the GA4 interface
• Select the event where you want to add a custom parameter.
• Click “Add Parameter” and enter the parameter name and edit it.
• Save the changes and update the tracking code accordingly.

Recommendations for using custom parameters

When setting custom parameters, keep the following points in mind:

1. Make sure the parameter matches your business goals.
2. Limit the number of parameters to keep the measurement simple.
3. We regularly examine the data to derive actionable insights.

Screenshot Suggestion 1:

Include a screenshot of the GA4 interface showing where to add custom parameters to an event, with highlighted parts of the interface for clarity.

Screenshot Suggestion 2:

Include a visual example of a dashboard displaying data segmented by a custom parameter, demonstrating its impact on data analysis.

Understanding custom parameter data

Once you have defined your custom parameters, it is important to understand how to analyze the data obtained from them. GA4 offers advanced data analysis tools, including custom reports, filters, and various categories.

How to analyze the data?

• Use custom reports to see the impact of parameters on user behavior.
• We examined the relationships between various parameters to understand the dynamics of site usage.
• Use tools like Google Data Studio to create visual reports that present your data clearly.

Using custom parameters to improve the user experience

One of the main goals of using custom parameters is to improve the user experience on your website or app. By understanding user behavior, you can make targeted improvements that will lead to better results.

Ways to improve the user experience:

1. Tailoring the content displayed to users based on their preferences.
2. Improving site navigation based on dwell and click data.
3. Suggesting additional products or services based on previous behavior.

summary

Custom metrics in GA4 are a powerful tool that allows marketers and website owners to better understand their users. By properly defining these metrics, you can improve your analytics, gain deeper insights, and improve your user experience. Investing in understanding and analyzing this data will lead to better business results.

Faq

What is the difference between custom parameters and events in GA4?

Custom parameters are additions to events that provide additional information about the event itself. While events describe a specific action, parameters provide additional context about that action.

Can custom parameters be used in all event types?

Yes, you can add custom parameters to all event types in GA4, as long as they are relevant to the specific event.

How can I check if custom parameters are working properly?

You can test your custom parameters by viewing your GA4 reports and making sure the data you get is consistent with your expectations. You can also use tools like Google Tag Assistant to test your tracking code.

Additional recommendations

To get the most out of using custom metrics, it is recommended to follow the latest trends in analytics, participate in courses and trainings, and read professional articles that can expand your knowledge.

Participation in courses and trainings

Courses and training can help you understand the latest tools and techniques in analytics. There are many online courses that offer in-depth training on GA4.

Reading professional articles

Professional articles can provide new insights into the use of GA4, tips for optimizing measurement, and practical examples of using custom parameters.

Final summary

GA4 offers a wide range of measurement and analysis options, and custom metrics are a key part of the process. By using these metrics correctly, you can improve user understanding, optimize the user experience, and achieve better business results.