Google Analytics (Google Analytics or GA4)
Google Analytics (Google Analytics or GA4) is an essential tool for tracking and analyzing website traffic. GA4 version offers enhanced functions and advanced tracking of custom events. What actions can be recorded using it? Let’s get to know 07 examples of custom events and see how they contribute to improving the user experience of the site.
1. Button presses
For websites that make sales or other complex actions, it’s important to track clicks on important call-to-action (CTAs). This could include clicks on a “buy now” button, a file download button, or any other action that could lead to a meaningful conversion or interaction.
[note_box] Tip: If you have a “Buy Now” button on your website, you can set up a custom event to alert you every time it’s clicked. This way, you can know exactly how many people are interested in your product. [/note_box]
[fact_box] An interesting use of GA4 is tracking button clicks that lead to app downloads. This way you can see how many users are interested in your app directly from your website. [/fact_box]
2. Watching videos
If your site includes video content, tracking watch starts and closes can provide valuable information about user engagement with your content. We can set up custom events that capture minimum watch time, video closes, and more.
Set up video viewing tracking
To set up video view tracking, you need to add tracking code to your videos. This can include:
- Tracking clicks on the “Play” button.
- Watch time tracking (e.g., 25%, 50%, 75%, and 100% of the video).
- Tracking clicks on the “Stop” or “Stop” button.
Using this data, you can understand which videos are performing better and which content needs improvement.
3. Filling out forms
Form submission tracking is essential for websites that use forms to collect information, such as newsletter signups or contact forms. By setting up custom events for form submitters, you can see which forms are getting the most attention and completion.
Improving forms based on GA4 data
Once you start tracking forms, you can analyze the data and make improvements. For example:
- If a particular form is not filled out often, it might be worth checking to see if it is too long or unclear.
- You can check which fields are causing problems filling them out.
- Improved visibility of the send button.
[note_box] Tip: If you see that a particular form is not filled out often, you might want to check if it is too long or unclear. [/note_box]
[fact_box] Form completion tracking can also be used to identify technical issues with forms, such as fields that aren’t working properly or data validation issues. [/fact_box]
4. Page scrolling
Tracking page scrolling allows you to know how engaged your visitors are with the long content on your page. You can create events that measure what percentage of your site visitors reach 25%, 50%, 75%, and 100% of the page.
Understanding user behavior
Using scroll data, you can understand:
- Which parts of the page get the most attention?
- Does your content manage to keep users interested?
- Is there a need to improve the content or design of the page?
5. Add to cart
On e-commerce sites, add-to-cart tracking provides insights into customer shopping behavior. It helps identify which products are popular and understand potential purchase patterns.
Shopping cart data analysis
Using add-to-cart data, you can:
- Identify popular products.
- Find out which products are abandoned in the cart.
- Improve the buying process based on user data.
[note_box] Tip: If you see that a particular product has been added to the cart but not purchased, you might want to check the price or offer a discount. [/note_box]
[fact_box] Add-to-cart tracking can also be used to identify products that require improved description or images to increase the likelihood of purchase. [/fact_box]
6. Content sharing
Custom events that successfully capture social media sharing are a great way to know what content is popular and popular among users. Such tracking helps to understand the effectiveness of content strategies.
Understanding the impact of sharing
Using the sharing data, you can:
- Find out which posts or pages are getting the most shares.
- Analyze the audience that shares.
- Improve your content based on what users are interested in.
7. Leaving the site
In addition to tracking interactions within the site, we can also record exits from the site by clicking on external links. This way we can better understand where users go after they leave the site.
Website exit analysis
Using the exit data from the site, you can:
- Find out which external links are the most popular.
- Analyze user behavior after visiting your website.
- Improve your external links to guide users to relevant sources.
summary
Using custom events in GA4 allows website owners to gain deep insights into user behavior within the site. With the help of this advanced technology, it is possible to improve the user experience, maximize conversions, and understand the behavior patterns of site visitors. Investing in accurate analytics will contribute to the success of the site and the business in the long term.
Additional recommendations for using GA4
To maximize the use of GA4, here are some additional recommendations:
- Set clear goals: Before you start tracking, set clear goals for each event. What do you want to achieve? Is it to increase sales, improve user experience, or increase the number of subscribers?
- Use Custom Reports: GA4 allows you to create custom reports. Take advantage of this option to gain more accurate insights into your data.
- A/B testing: Experiment with different content, designs, and buttons to see what works best.
- Continuous improvement: Use data to continually improve your website. Data analysis is an ongoing process.
- Training and Guidance: Invest in training your team on GA4 to ensure everyone knows how to use the tools and data.
With these recommendations, you can get the most out of using GA4 and improve your website’s performance.
