Online Course – Certified Professional Specialization in Business Innovation and Digital Disruption from the University of Palermo

Innovate and grow your market share. Learn how to use creative strategies and practices to take your business to the next level.

Suggested by: Coursera (What is Coursera?)

Start your Coursera.com free trial today
קורס אונליין - התמחות מקצועית מוסמכת בחדשנות עסקית ודיסרפציה דיגיטלית של אוניברסיטת פלרמו

Professional Certificate

Intermediate level

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

Disruptive innovation, innovation, business model, design thinking, personal story and branding

What you will learn in the course

Courses for which the course is suitable

  • Business Development Manager
  • Innovation Expert
  • User Experience Designer
  • Marketing Manager
  • Strategic Advisor
  • Brand Manager
  • Business model developer
  • Design project manager
  • Digital expert
  • Marketing Strategy Manager

Expertise – 4-unit course series

In this specialization, participants will learn the fundamentals of Design Thinking and how to apply it to business development and innovation. They will learn to identify challenges and validate opportunities to drive business success using different design methodologies. An important part of the specialization includes redesigning the newly defined business model.

Key aspects of expertise

  • Redesigning the business model
  • Technical aspect of business models
  • Strategy development
  • Difference between being digital and becoming digital
  • Impact on the internal operation of businesses
  • Understanding the basics of marketing
  • Brand repositioning and new value proposition

Hands-on Learning Project

Through this specialization, developed by Parsons School of Design and the University of Palermo, students will learn the fundamentals of design thinking and how to apply it to business development and innovation. In addition, the technical aspects of business models and strategy development will also be covered. Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the market using the brand as a strategic asset.

Details of the courses that make up the specialization

Digital disruption

Course 1

  • 14 hours
  • 4.9 (30 ratings)

Course Details

What you’ll learn:
  • Examine how digital technologies impact a company’s internal operations and external interactions.
  • Identify different types of innovation and examine the interaction between technology and innovation.
  • Apply modern tools to summarize the main elements of the concept of business plans and their function.
Skills you will acquire:
  • Category: Disruptive Innovation
  • Category: Innovation
  • Category: Business Strategy
  • Category: Digital Transformation
  • Category: Organizations

Utilizing design to identify business opportunities

Course 2

  • 16 hours
  • 4.8 (19 ratings)

Course Details

What you’ll learn:
  • Appreciate the importance of design and the responsibility of designers.
  • Examine the expanding role of design and the tools that help it develop.
  • Analyze how design frameworks can help shape problem statements and identify opportunities.
  • Evaluate opportunities, experiences, and use of the canvas.
Skills you will acquire:
  • Category: Innovation
  • Category: Design Thinking
  • Category: Choosing a Portfolio
  • Category: Design and Product
  • Category: Canvas

Using design to create innovative business solutions

Course 3

  • 18 hours
  • 5.0 (12 ratings)

Course Details

What you’ll learn:
  • Explore methodologies and essential components of design thinking.
  • Determine the choice of business model to maximize opportunity and manage change.
  • Review the challenges in the design process.
  • Develop solutions to design challenges and weaknesses.
Skills you will acquire:
  • Category: Conversion funnel
  • Category: Prototype
  • Category: Business Model
  • Category: Humane Analysis
  • Category: Growing Projects

Story – Reimagine your brand

Course 4

  • 15 hours
  • 4.8 (21 ratings)

Course Details

What you’ll learn:
  • Understand the concept of storytelling and its types relating to organizations and personal brands.
  • Acquire tools for creating brand narratives through traditional and new communication channels.
  • Develop the ability to analyze narrative strategies in different fields and apply storytelling techniques to real-world projects.
Skills you will acquire:
  • Category: Business Strategy
  • Category: Story
  • Category: Brand
  • Category: Organization
  • Category: Creativity and Innovation

Related products