Online Course – Certified Professional Internship in Generative AI in Marketing from the University of Virginia Darden School Foundation

Harness the power of generative AI to elevate your marketing creativity. Discover how generative AI can impact and transform your marketing organization.

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קורס אונליין - התמחות מקצועית מוסמכת ב-Generative AI in Marketing של University of Virginia Darden School Foundation

Professional Certificate

Beginners

No prior knowledge required

Time to complete the course

7-day free trial

No unnecessary risks

Skills you will acquire in the course

  • Understanding consumers and their feelings towards brands online
  • Developing a brand identity statement
  • Creating a logo using creative artificial intelligence
  • Evaluating Custom Chatbots for Customer Service
  • Understanding preferred methods and strategic considerations for creating chatbots

What you will learn in the course

Courses for which the course is suitable

  • Marketing Manager
  • Marketing Analyst
  • Digital Marketing Expert
  • Brand Manager
  • Marketing Project Manager
  • Marketing Content Developer
  • Customer Service Manager
  • Chatbot developer
  • Technology Marketing Consultant
  • Artificial Intelligence Marketing Expert

Internship – 4-part course series

Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands.

This specialization introduces the building blocks of creative AI and how creative AI frameworks, applications, and considerations are essential to creating and maintaining an effective marketing solution. This specialization is suitable for marketing professionals who are interested in learning the fundamental principles of creating and using artificial intelligence to increase the productivity of marketing services in their organization.

Applied Learning Project

  • Students will participate in a consumer understanding exercise to explore specific feelings towards a particular brand online.
  • Developing a brand identity statement and creating a logo using creative artificial intelligence tools.
  • Evaluation of customized chatbots for customer service.
  • An explanation of the preferred methods and strategic considerations for creating a chatbot for marketing and customer service.

Details of the courses that make up the specialization

Content marketing using productive artificial intelligence

Course 1

One hour
3.7 (22 ratings)

What will you learn?

  • Basic principles and frameworks of productive artificial intelligence in marketing.
  • Listening to customer insights through online brand promotion practices.

Skills you will gain

  • Productive artificial intelligence
  • Big language models
  • Customer Insights
  • Principles of Productive Artificial Intelligence
  • Digital Marketing

Advertising in the Age of Productive Artificial Intelligence

Course 2

One hour

What will you learn?

  • Creating a brand identity statement for brand awareness.
  • Creating a logo for a brand using generative artificial intelligence.

Skills you will gain

  • Advertising campaigns

Customer Service in the Age of Productive Artificial Intelligence

Course 3

One hour
4.6 (14 ratings)

What will you learn?

  • Evaluating and improving chatbot performance in marketing and customer service.
  • Personalization of productive artificial intelligence for customer service and customer interaction.

Skills you will gain

  • Custom GPT
  • Personalized marketing
  • Chatbots

Building productive artificial intelligence capabilities

Course 4

Three hours

What will you learn?

  • Strategic considerations of change management and ethics in productive artificial intelligence.
  • Creating a customer journey map.

Skills you will gain

  • Customer journeys
  • Marketing with Artificial Intelligence
  • Ethics and Privacy

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