In Tidio, email aliases allow you to customize the email address that some visitors see in your campaigns. In short, an email alias is an additional email address for an email account. An email alias is like an alias for an email address.
Nickname definition
To set up a nickname, go to Settings> Campaigns :
Within this, you will see the Sending Domain section, where you can select the Tidio domain option. You can now provide an email alias that you want to use. Any alias you add will be available in the list so you can select it as your active alias for campaigns.
You can have up to 5 nicknames associated with your account. However, only one of them can be active at any one time.
Additionally, the aliases you create in Tidio will always end in @tidiomailing.com – this is the domain that Tidio uses to send campaigns by default. However, you can connect your mailing domain if you wish! This will allow you to send your campaigns with your email address as the sender. See the instructions on setting up your domain later in this article, here .
Sending campaigns from your domain
To improve your subscriber reach, you can start using your own domain to send campaigns. This allows you to set up your DNS records, and for each domain you add and successfully verify – you can also add custom aliases.
To do this, navigate to Settings> Campaigns> Sending domain . Then, select the Personal domain option:
From the Domain drop-down menu, you can select any domain you’ve already added and verified. If you haven’t connected your domain yet, you’ll need to do so first. You can use the Connect your domain link to be directed to the correct section for this.
You can also access Settings> Domains :
…and use the Connect your domain button there:
In the pop-up window, provide the domain you want to use.
Next, you’ll see your unique DNS records – use them in your domain provider’s DNS settings as instructed, and you’re done!
Once the domain is verified, it will be available in the Domains drop-down menu in Settings.> Campaigns> Sending domain.
From now on, every email campaign you send to your subscribers will be sent directly from your domain, using the customized alias you created.
Interesting uses for email aliases: Email aliases can be used not only to personalize campaigns, but also to manage multiple inboxes under one account. For example, you can create different aliases for different departments in your business, such as “support@tidiomailing.com” or “sales@tidiomailing.com”, thus easily routing incoming emails to the appropriate departments.
Benefits of using email aliases
Using email aliases offers several important benefits:
- Personalization: Email aliases allow you to personalize your communications with customers, which can improve the customer experience.
- Easy management: Using email aliases, you can easily manage communication with different departments in your business.
- Improve branding: Sending emails from a custom domain improves your branding and adds to your credibility in the eyes of customers.
How to choose a suitable email alias
When you choose an email alias, there are a few things to consider:
- Clarity: Make sure the nickname is clear and understandable to customers.
- Relevance: Choose a nickname that fits the campaign content or the department you represent.
- Abbreviation: Try to keep the nickname short and easy to remember.
Examples of email aliases
Here are some examples of email aliases that can be useful:
- info@tidiomailing.com – for general information.
- support@tidiomailing.com – for technical support.
- sales@tidiomailing.com – for sales.
- newsletter@tidiomailing.com – for newsletters.
Tip: If you’re using an email alias to test different campaigns, try using aliases that represent the purpose of the campaign, like “promo@tidiomailing.com” or “newsletter@tidiomailing.com.” This will help you track the performance of each campaign easily.
summary
Email aliases are an important tool for any business looking to improve their communication with customers. They allow for personalization, easy inbox management, and improved branding. By using email aliases, you can ensure that your customers receive a better service experience, thereby improving their satisfaction.
If you’re not using email aliases yet, it’s time to start! Set up custom aliases, connect your domain, and send more accurate and targeted campaigns.