{"id":123339,"date":"2023-06-29T06:07:15","date_gmt":"2024-12-11T12:46:03","guid":{"rendered":"https:\/\/gfssite.local\/product\/google-ads%ef%bc%88adwords%ef%bc%89-ppc-%e5%b9%bf%e5%91%8a%e8%af%be%e7%a8%8b-google-ads-2022\/"},"modified":"2024-12-11T12:46:03","modified_gmt":"2024-12-11T12:46:03","slug":"google-ads%ef%bc%88adwords%ef%bc%89-ppc-%e5%b9%bf%e5%91%8a%e8%af%be%e7%a8%8b-google-ads-2022","status":"publish","type":"product","link":"https:\/\/globalfinanceschool.com\/zh-hans\/product\/google-ads%ef%bc%88adwords%ef%bc%89-ppc-%e5%b9%bf%e5%91%8a%e8%af%be%e7%a8%8b-google-ads-2022\/","title":{"rendered":"Google Ads\uff08AdWords\uff09\/PPC \u5e7f\u544a\u8bfe\u7a0b – Google Ads 2022"},"content":{"rendered":"\n

\u563f\uff0c\u6570\u5b57\u8425\u9500\u7231\u597d\u8005\u4eec\uff01\u60a8\u662f\u5426\u5e0c\u671b\u6269\u5c55\u60a8\u5728\u6309\u70b9\u51fb\u4ed8\u8d39 \uff08PPC\uff09 \u6570\u5b57\u5e7f\u544a\u65b9\u9762\u7684\u77e5\u8bc6\u548c\u6280\u80fd\uff1fGoogle Ads \uff08AdWords\uff09\/PPC \u5e7f\u544a\u8bfe\u7a0b – Google Ads 2022 \u5c31\u662f\u60a8\u7684\u4e0d\u4e8c\u4e4b\u9009\uff01\u901a\u8fc7\u8fd9\u95e8\u7efc\u5408\u8bfe\u7a0b\uff0c\u60a8\u5c06\u5b66\u4e60\u5982\u4f55\u4f7f\u7528\u4e13\u4e1a\u7684\u4ee3\u7406\u65b9\u6cd5\u4ece\u5934\u5f00\u59cb\u6709\u6548\u5730\u8bbe\u8ba1\u548c\u8bbe\u7f6e Google Ads \u5e7f\u544a\u7cfb\u5217\u3002\u901a\u8fc7\u672c\u8bfe\u7a0b\uff0c\u60a8\u5c06\u5b66\u4e60\u5982\u4f55\u4f7f\u7528 Google \u7684 Keyword Planner \u8fdb\u884c\u5173\u952e\u5b57\u7814\u7a76\u3001\u73af\u5883\u5206\u6790\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u3002\u60a8\u8fd8\u5c06\u4e86\u89e3\u5982\u4f55\u4f7f\u7528 Google \u8ddf\u8e2a\u4ee3\u7801\u7ba1\u7406\u5668 \uff08GTM\uff09\u3001Google Analytics \uff08GA4\uff09\u3001\u8f6c\u5316\u8bbe\u7f6e\u548c\u518d\u8425\u9500\u6280\u672f\u6765\u771f\u6b63\u63d0\u9ad8\u60a8\u7684\u5728\u7ebf\u77e5\u540d\u5ea6\u5e76\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u60a8\u7684\u5e7f\u544a\u9884\u7b97\u3002\u60a8\u4e0d\u4ec5\u4f1a\u83b7\u5f97\u77e5\u8bc6\u548c\u5b9e\u8df5\u6280\u80fd\uff0c\u800c\u4e14\u5728\u5b8c\u6210\u672c\u8bfe\u7a0b\u540e\uff0c\u60a8\u5c06\u83b7\u5f97 Google Ads \u641c\u7d22\u8ba4\u8bc1\uff0c\u4f7f\u60a8\u6210\u4e3a\u7ecf\u8fc7\u8ba4\u8bc1\u7684\u6570\u5b57\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u3002\u90a3\u4e48\u4e3a\u4ec0\u4e48\u9009\u62e9\u8fd9\u95e8\u8bfe\u7a0b\u5462\uff1fGoogle SEM \u662f\u4e16\u754c\u4e0a\u6700\u91cd\u8981\u7684\u6570\u5b57\u8425\u9500\u5de5\u5177\u4e4b\u4e00\uff0c\u672c\u8bfe\u7a0b\u6559\u60a8\u5982\u4f55\u6709\u6548\u4e14\u9ad8\u6548\u5730\u4f7f\u7528\u5b83\u3002\u8bb2\u5e08\u7ba1\u7406\u4e86 1,000 \u591a\u4e2a SEM \u5ba2\u6237\uff0c\u5e76\u5c06\u6240\u6709\u8fd9\u4e9b\u7ecf\u9a8c\u5e26\u5230\u4e86\u672c\u8bfe\u7a0b\u4e2d\u3002\u4e0d\u8981\u53ea\u76f8\u4fe1\u6211\u4eec\u7684\u8bdd\uff0c\u770b\u770b\u6211\u4eec\u7684\u4e00\u4e9b\u5b66\u751f\u600e\u4e48\u8bf4\uff1a
\n– \u201c\u8fd9\u95e8\u8bfe\u7a0b\u5bf9\u4e8e\u4efb\u4f55\u60f3\u8981\u4e86\u89e3 Google Ads \u7684\u4eba\u6765\u8bf4\u90fd\u5f88\u6709\u4ef7\u503c\u3002- Esther Njagi
\n– \u201c\u51fa\u8272\u7684\u6f14\u793a\u548c\u5bf9\u6bcf\u4e2a\u4e3b\u9898\u7684\u6e05\u6670\u7b80\u6d01\u7684\u89e3\u91ca\u3002\u201d – Dan Daly
\n – \u201c\u975e\u5e38\u4e13\u4e1a\uff0c\u4fe1\u606f\u975e\u5e38\u6709\u7528\u3002\u201d – Alfred Wong \u6700\u597d\u7684\u90e8\u5206\u662f\u4ec0\u4e48\uff1f\u672c\u8bfe\u7a0b\u63d0\u4f9b\u7ec8\u8eab\u8bbf\u95ee\u6743\u9650\u548c 100% \u65e0\u98ce\u9669\u4f53\u9a8c\u3002\u56e0\u6b64\uff0c\u7acb\u5373\u62a5\u540d\u53c2\u52a0 Google Ads \uff08AdWords\uff09\/PPC \u5e7f\u544a\u8bfe\u7a0b – Google Ads 2022\uff0c\u89c1\u8bc1\u60a8\u7684\u6570\u5b57\u5e7f\u544a\u6210\u529f\u98de\u901f\u53d1\u5c55\uff01 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u563f\uff0c\u6570\u5b57\u8425\u9500\u7231\u597d\u8005\u4eec\uff01\u60a8\u662f\u5426\u5e0c\u671b\u6269\u5c55\u60a8\u5728\u6309\u70b9\u51fb\u4ed8\u8d39 \uff08PPC\uff09 \u6570\u5b57\u5e7f\u544a\u65b9\u9762\u7684\u77e5\u8bc6\u548c\u6280\u80fd\uff1fGoogle Ads […]<\/p>\n","protected":false},"featured_media":123341,"template":"","meta":[],"product_brand":[],"product_cat":[11051],"product_tag":[11053],"class_list":{"0":"post-123339","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-11051","7":"product_tag-11053","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product\/123339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product\/123339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/media\/123341"}],"wp:attachment":[{"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=123339"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product_brand?post=123339"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product_cat?post=123339"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/zh-hans\/wp-json\/wp\/v2\/product_tag?post=123339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}