{"id":123482,"date":"2023-06-29T06:07:04","date_gmt":"2024-12-11T12:49:16","guid":{"rendered":"https:\/\/gfssite.local\/product\/yeni-baslayanlar-ve-profesyoneller-icin-google-analytics-kursu\/"},"modified":"2024-12-11T12:49:16","modified_gmt":"2024-12-11T12:49:16","slug":"yeni-baslayanlar-ve-profesyoneller-icin-google-analytics-kursu","status":"publish","type":"product","link":"https:\/\/globalfinanceschool.com\/tr\/product\/yeni-baslayanlar-ve-profesyoneller-icin-google-analytics-kursu\/","title":{"rendered":"Yeni Ba\u015flayanlar ve Profesyoneller i\u00e7in Google Analytics Kursu"},"content":{"rendered":"\n<p>Google Analytics&#8217;in inceliklerini anlamakta zorlan\u0131yor musunuz? Analitik becerilerinizi bir sonraki seviyeye ta\u015f\u0131mak ister misiniz? Ba\u015fka yerde arama! Yeni Ba\u015flayanlar ve Profesyoneller i\u00e7in Google Analytics Kursumuz, her bir kavram\u0131n ger\u00e7ek zamanl\u0131 \u00f6rnekler ve tan\u0131mlarla basitle\u015ftirildi\u011finden emin olmak i\u00e7in b\u00fcy\u00fck bir \u00f6zenle tasarlanm\u0131\u015ft\u0131r. \u0130ster analitik end\u00fcstrisinde yeni olun, ister deneyimli bir stratejist olun, bu kurs mutlaka izlenmesi gereken bir videodur. \u0130yi ba\u015flanan her \u015feyin yar\u0131s\u0131 yap\u0131l\u0131r. Bu nedenle, kursa ba\u015flamak i\u00e7in daha fazla gecikmeden hemen kaydolun. Eksiksiz Google Analytics E\u011fitim Videosu, ziyaret\u00e7ilerin performans\u0131n\u0131 ve davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in herkesin konuyu kolayca \u00f6\u011frenmesine yard\u0131mc\u0131 olacakt\u0131r.   <\/p>\n<p><strong>Google Analytics&#8217;e Giri\u015f<\/strong><\/p>\n<p>Bu video oturumu, Google Analytics&#8217;e temel giri\u015f b\u00f6l\u00fcm\u00fcn\u00fc i\u00e7erir. \u0130\u015flevler aray\u00fcz\u00fc ve s\u0131f\u0131rdan geli\u015fmi\u015f Google Analytics bilgisi edinmek i\u00e7in gereken temel bilgiler de dahil olmak \u00fczere Google Analytics&#8217;in temellerini \u00f6\u011frenin. <\/p>\n<p><strong>Google Analytics Hesab\u0131 Olu\u015fturma Ad\u0131mlar\u0131<\/strong><\/p>\n<p>Yeni bir Google hesab\u0131 kullanarak nas\u0131l Google Analytics hesab\u0131 olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin. Videoyu tamamen takip eden herkesin yeni bir Google Analytics hesab\u0131 olu\u015fturabilmesi ve performans\u0131 ve kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 izlemek ve izlemek i\u00e7in kendi web sitesiyle entegre edebilmesi i\u00e7in ad\u0131m ad\u0131m talimatlar i\u00e7erir. <\/p>\n<p><strong>Web Sitesine Google Analytics Do\u011frulama Etiketini Y\u00fckleme Ad\u0131mlar\u0131<\/strong><\/p>\n<p>Bu video oturumunda, bir i\u00e7erik y\u00f6netim sistemi kullanarak Google Analytics do\u011frulama kodunu web sitenize nas\u0131l y\u00fckleyece\u011finizi ve entegre edece\u011finizi \u00f6\u011freneceksiniz. Ba\u015far\u0131l\u0131 bir \u015fekilde kaydedildikten sonra, Google analitik m\u00fclk\u00fc veritaban\u0131nda izlenir ve korunur. Veri havuzundan yararlanabilir ve mevcut verilerin arkas\u0131nda bir strateji olu\u015fturabiliriz.  <\/p>\n<p><strong>Google Analytics Demo Hesab\u0131na Eri\u015fim<\/strong><\/p>\n<p>Bu video oturumu, pratik yapmak amac\u0131yla Google Analytics demo hesab\u0131n\u0131z\u0131 Google Analytics hesab\u0131n\u0131za ba\u011flaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Google Analytics, bir Google hesab\u0131na sahip olan herkes i\u00e7in bir demo hesab\u0131 sunar. Uygulamal\u0131 deneyime sahip olmak ve i\u00e7inde bulunan verileri kullanarak Google Analytics aray\u00fcz\u00fc \u00fczerinde \u00e7al\u0131\u015farak ellerinizi kirletmek i\u00e7in sunulmaktad\u0131r.  <\/p>\n<p><strong>Google Analytics Gezinme ve Ger\u00e7ek Zamanl\u0131 Kitle Raporunu Anlama<\/strong><\/p>\n<p>Bu b\u00f6l\u00fcmde, Google Analytics m\u00fclk\u00fcnde gezinme ve ger\u00e7ek zamanl\u0131 kitle raporunu nas\u0131l okuyaca\u011f\u0131n\u0131z\u0131 anlayabileceksiniz. Google Analytics, daha az y\u00fckleme s\u00fcresiyle daha fazla veri g\u00f6stermek i\u00e7in tasarlanm\u0131\u015f web tabanl\u0131 bir ara\u00e7t\u0131r. <\/p>\n<p><strong>Google Analytics&#8217;teki Kitle B\u00f6l\u00fcm\u00fcn\u00fc Anlama B\u00f6l\u00fcm 1, 2, 3<\/strong><\/p>\n<p>Google Analytics&#8217;teki kitle b\u00f6l\u00fcm\u00fcn\u00fc anlaman\u0131za yard\u0131mc\u0131 olmak i\u00e7in g\u00f6sterinin tamam\u0131na harcanan \u00e7abalar. Aktif kullan\u0131c\u0131lar, ya\u015fam boyu de\u011fer, kohort analizi, demografi, ya\u015f, cinsiyet, ilgi alan\u0131, yak\u0131n ilgi alan\u0131 kategorileri ve pazar i\u00e7i segment kategorileri gibi \u00f6nemli metrikler ve boyutlar ayr\u0131nt\u0131l\u0131 olarak ele al\u0131nacakt\u0131r. <\/p>\n<p><strong>Google Analytics&#8217;te Edinme B\u00f6l\u00fcm\u00fcn\u00fc Anlama<\/strong><\/p>\n<p>Bu videoda, Google Analytics&#8217;teki edinme b\u00f6l\u00fcm\u00fcn\u00fc anlamayla ilgili ayr\u0131nt\u0131l\u0131 ayr\u0131nt\u0131lar a\u00e7\u0131klanmaktad\u0131r. Edinme b\u00f6l\u00fcm\u00fc, t\u00fcm trafik, kanal a\u011fac\u0131 haritalar\u0131, kaynak veya arac\u0131, y\u00f6nlendirmeler, Google reklamlar\u0131, hesaplar, kampanya a\u011fac\u0131 haritalar\u0131, site ba\u011flant\u0131lar\u0131, teklif ayarlamalar\u0131, klavye arama sorgular\u0131, g\u00fcn\u00fcn saati, g\u00fcn, nihai URL&#8217;ler, g\u00f6r\u00fcnt\u00fcl\u00fc hedefleme, video kampanyalar\u0131, al\u0131\u015fveri\u015f kampanyalar\u0131, arama konsolu, a\u00e7\u0131l\u0131\u015f sayfalar\u0131, \u00fclkeler, cihazlar, sorgular, sosyal a\u011f y\u00f6nlendirmeleri, a\u00e7\u0131l\u0131\u015f sayfalar\u0131, d\u00f6n\u00fc\u015f\u00fcmler gibi \u00e7e\u015fitli metrikleri i\u00e7erir.  eklentiler, kullan\u0131c\u0131 ak\u0131\u015f\u0131, kampanya, t\u00fcm kampanyalar, \u00fccretli anahtar kelimeler, organik anahtar kelimeler ve maliyet analizi. <\/p>\n<p><strong>Google Analytics&#8217;te Davran\u0131\u015f B\u00f6l\u00fcm\u00fcn\u00fc Anlama<\/strong><\/p>\n<p>Bu video, Google Analytics&#8217;teki davran\u0131\u015f b\u00f6l\u00fcm\u00fcn\u00fc anlamakla ilgilidir. Davran\u0131\u015f b\u00f6l\u00fcm\u00fc alt\u0131ndaki farkl\u0131 metrikler davran\u0131\u015f ak\u0131\u015f\u0131, site i\u00e7eri\u011fi, i\u00e7erik detay\u0131na inme, a\u00e7\u0131l\u0131\u015f sayfalar\u0131, \u00e7\u0131k\u0131\u015f sayfalar\u0131, site h\u0131z\u0131, sayfa zamanlamalar\u0131, h\u0131z \u00f6nerileri, zamanlamalar\u0131 kullanma, site aramas\u0131, kullan\u0131m, arama terimleri, arama sayfalar\u0131, etkinlik en iyi etkinlikleri, sayfalar, hatta ak\u0131\u015f, yay\u0131nc\u0131, yay\u0131nc\u0131 sayfalar\u0131, yay\u0131nc\u0131 y\u00f6nlendirenleri ve deneylerdir. <\/p>\n<p><strong>Google Analytics&#8217;te D\u00f6n\u00fc\u015f\u00fcm B\u00f6l\u00fcm\u00fcn\u00fc Anlama<\/strong><\/p>\n<p>Bu video b\u00f6l\u00fcm\u00fcnde, Google Analytics&#8217;teki d\u00f6n\u00fc\u015f\u00fcmleri anlamay\u0131 \u00f6\u011freneceksiniz. Bu d\u00f6n\u00fc\u015f\u00fcm metninde hedef e-Ticaret ve \u00e7ok kanall\u0131 huni gibi farkl\u0131 terminolojiler kullan\u0131lm\u0131\u015ft\u0131r. Hedef URL&#8217;leri, ters hedef yolu, huni g\u00f6rselle\u015ftirme, hedef ak\u0131\u015f\u0131, ak\u0131ll\u0131 hedefler, e-ticaret, al\u0131\u015fveri\u015f davran\u0131\u015f\u0131, \u00f6deme davran\u0131\u015f\u0131, \u00fcr\u00fcn performans\u0131, sat\u0131\u015f performans\u0131, \u00fcr\u00fcn listesi performans\u0131, \u00e7ok kanall\u0131 huni, destekli d\u00f6n\u00fc\u015f\u00fcmler, en iyi d\u00f6n\u00fc\u015f\u00fcm yolu, gecikme s\u00fcresi, yol uzunlu\u011fu ve model kar\u015f\u0131la\u015ft\u0131rma arac\u0131 incelenecektir.  <\/p>\n<p><strong>Y\u00f6netici Sekmesini Anlama<\/strong><\/p>\n<p>Bu video, Google Analytics aray\u00fcz\u00fcn\u00fcn y\u00f6netici sekmesi alt\u0131nda bulunan farkl\u0131 se\u00e7enekleri a\u00e7\u0131klamaktad\u0131r. Y\u00f6netici sekmesi, Google Analytics i\u00e7indeki t\u00fcm platformlarda kritik b\u00f6l\u00fcme sahiptir. Y\u00f6netici sekmesi alt\u0131nda yeni bir Google Analytics hesab\u0131 ekleyebilir, yeni bir Google Analytics m\u00fclk\u00fc ekleyebilir ve farkl\u0131 veri g\u00f6r\u00fcn\u00fcmleri olu\u015fturabilirsiniz. Do\u011frulama kodu, izleme kodu, \u00fcr\u00fcn ba\u011flant\u0131s\u0131 ve performansla ilgili di\u011fer t\u00fcm bilgiler gibi ayr\u0131nt\u0131lar, Google Analytics aray\u00fcz\u00fcn\u00fcn y\u00f6netici sekmesi alt\u0131nda yeni bir \u00fcr\u00fcn olarak de\u011fi\u015ftirilebilir. Bu kursta ele al\u0131nan Farkl\u0131 Mod\u00fcller ve Dersler \u015funlard\u0131r: &#8211; Ger\u00e7ek Zamanl\u0131 Rapor \u0130zleyici B\u00f6l\u00fcm\u00fc<br \/>\n &#8211; Edinme B\u00f6l\u00fcm\u00fc<br \/>\n &#8211; Davran\u0131\u015flar B\u00f6l\u00fcm\u00fc<br \/>\n&#8211; D\u00f6n\u00fc\u015f\u00fcmler B\u00f6l\u00fcm\u00fc<br \/>\n&#8211; Y\u00f6netici B\u00f6l\u00fcm\u00fc Peki, ne bekliyorsun? Yeni Ba\u015flayanlar ve Profesyoneller i\u00e7in Google Analytics Kursumuza bug\u00fcn kaydolun ve analitik becerilerinizi bir sonraki seviyeye ta\u015f\u0131y\u0131n!   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics&#8217;in inceliklerini anlamakta zorlan\u0131yor musunuz? Analitik becerilerinizi bir sonraki seviyeye ta\u015f\u0131mak ister misiniz? Ba\u015fka yerde arama! Yeni Ba\u015flayanlar ve Profesyoneller i\u00e7in Google Analytics Kursumuz, her bir kavram\u0131n ger\u00e7ek zamanl\u0131 \u00f6rnekler ve tan\u0131mlarla basitle\u015ftirildi\u011finden emin olmak i\u00e7in b\u00fcy\u00fck bir \u00f6zenle tasarlanm\u0131\u015ft\u0131r. \u0130ster analitik end\u00fcstrisinde yeni olun, ister deneyimli bir stratejist olun, bu kurs mutlaka izlenmesi [&hellip;]<\/p>\n","protected":false},"featured_media":123484,"template":"","meta":{"_acf_changed":false},"course-author":[],"course-level":[],"course-type":[],"product_brand":[],"product_cat":[11065],"product_tag":[11066],"class_list":{"0":"post-123482","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-pazarlama-pazarlama-analitigi-ve-otomasyon","7":"product_tag-kurslar-pazarlama-pazarlama-analitigi-ve-otomasyon","9":"first","10":"instock","11":"shipping-taxable","12":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product\/123482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product\/123482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/media\/123484"}],"wp:attachment":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/media?parent=123482"}],"wp:term":[{"taxonomy":"course-author","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-author?post=123482"},{"taxonomy":"course-level","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-level?post=123482"},{"taxonomy":"course-type","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-type?post=123482"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product_brand?post=123482"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product_cat?post=123482"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/product_tag?post=123482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}