{"id":287620,"date":"2024-12-24T17:22:05","date_gmt":"2024-12-24T17:22:05","guid":{"rendered":"https:\/\/gfssite.local\/tidioda-e-posta-pazarlama-iznini-e-posta-pazarlama-onayi-ayarlama\/"},"modified":"2024-12-24T17:22:05","modified_gmt":"2024-12-24T17:22:05","slug":"tidioda-e-posta-pazarlama-iznini-e-posta-pazarlama-onayi-ayarlama","status":"publish","type":"post","link":"https:\/\/globalfinanceschool.com\/tr\/tidioda-e-posta-pazarlama-iznini-e-posta-pazarlama-onayi-ayarlama\/","title":{"rendered":"Tidio&#8217;da e-posta pazarlama iznini (E-posta Pazarlama Onay\u0131) ayarlama"},"content":{"rendered":"<div class=\"article-body\">\n<p class=\"p1\">M\u00fc\u015fterilerinizden e-posta pazarlamas\u0131 i\u00e7in nas\u0131l izin isteyece\u011finizi ve onlarla ileti\u015fimi nas\u0131l geli\u015ftirebilece\u011finizi \u00f6\u011frenin.<\/p>\n<p class=\"p1\"><strong>Bu makalede \u015funlar\u0131 \u00f6\u011freneceksiniz:<\/strong><\/p>\n<h2 id=\"h_01HE7XTKC74T5RQF2F1WK1VGS4\" class=\"p1\">E-postayla pazarlama i\u00e7in neden izin istemem gerekiyor?<\/h2>\n<p class=\"p1\">Tidio, potansiyel m\u00fc\u015fterilerinize ve web sitenizin ziyaret\u00e7ilerine <strong>pazarlama e-postalar\u0131<\/strong> da dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli e-postalar g\u00f6ndermenize olanak tan\u0131r. E-posta adresini veren herkesle ileti\u015fim kurabilmenize ra\u011fmen, al\u0131c\u0131n\u0131n onay\u0131 her zaman dikkate al\u0131nmal\u0131d\u0131r. Pazarlama materyalleri g\u00f6ndermek al\u0131c\u0131n\u0131n <strong>iznini<\/strong> gerektirir ve Tidio bu izni talep etmenize izin verir.  <\/p>\n<p class=\"p1\">Bu makalede, kullan\u0131c\u0131dan posta listenize kat\u0131lma iznini nas\u0131l do\u011fru bir \u015fekilde isteyece\u011finizi \u00f6\u011freneceksiniz.<\/p>\n<p class=\"p1\">Tidio&#8217;da toplad\u0131\u011f\u0131n\u0131z her m\u00fc\u015fterinin bir <strong>e-posta onay<\/strong> durumu vard\u0131r ve bu durum (manuel veya otomatik olarak) &#8220;kay\u0131tl\u0131 de\u011fil&#8221;den &#8220;kay\u0131tl\u0131&#8221;ya de\u011fi\u015ftirilebilir.<\/p>\n<h2 id=\"h_01HE7XWAQG75Q29GP8TJJRWMEF\" class=\"p1\">M\u00fc\u015fterileri manuel olarak kay\u0131tl\u0131 olarak nas\u0131l i\u015faretleyebilirim?<\/h2>\n<p class=\"p1\">Bir m\u00fc\u015fteri \u00e7a\u011fr\u0131 s\u0131ras\u0131nda onay verdi\u011finde veya onu manuel olarak i\u015faretlemeyi tercih ederseniz bunu ki\u015fi listesi arac\u0131l\u0131\u011f\u0131yla yapabilirsiniz:<\/p>\n<p class=\"p1 wysiwyg-text-align-center\"><img decoding=\"async\" src=\"https:\/\/live-msl.local\/wp-content\/uploads\/2024\/10\/%D7%90%D7%99%D7%A9%D7%95%D7%A8-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%93%D7%95%D7%90%D7%9C-Email-Marketing-consent.webp\" alt=\"\" title=\"\"><\/p>\n<h2 id=\"h_01HE7XXZV7X2FV18DPC8KNCAY0\" class=\"p1\">M\u00fc\u015fterileri otomatik olarak kay\u0131tl\u0131 olarak nas\u0131l i\u015faretleyebilirim?<\/h2>\n<p class=\"p1\">S\u00fcreci otomatikle\u015ftirmek istiyorsan\u0131z ak\u0131\u015flar\u0131 kullanarak m\u00fc\u015fterilere listeye gitmek isteyip istemediklerini sorabilir ve onlar\u0131 otomatik olarak i\u015faretleyebilirsiniz. Sonraki ak\u0131\u015f, m\u00fc\u015fterinin kay\u0131tl\u0131 olarak i\u015faretlenip i\u015faretlenmedi\u011fini (sol \u00fcst k\u0131s\u0131mda <strong>e-posta aboneleri<\/strong> ko\u015fuluyla) kontrol eder ve e\u011fer \u00f6yleyse bir e-posta g\u00f6nderilir. <\/p>\n<p class=\"p2\">M\u00fc\u015fterinin kay\u0131tl\u0131 olmad\u0131\u011f\u0131 tespit edilirse kendisine kaydolmak isteyip istemedi\u011fini se\u00e7me se\u00e7ene\u011fi sunulacakt\u0131r:<\/p>\n<p class=\"p2 wysiwyg-text-align-center\"><img decoding=\"async\" src=\"https:\/\/live-msl.local\/wp-content\/uploads\/2024\/10\/1729059751_756_%D7%90%D7%99%D7%A9%D7%95%D7%A8-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%93%D7%95%D7%90%D7%9C-Email-Marketing-consent.webp\" alt=\"mrktng onay\u0131na e-posta g\u00f6nderin 2024-03-12, 12.54.13.png\" title=\"\"><\/p>\n<p class=\"p2\">Kay\u0131tl\u0131 olarak i\u015faretlemeden \u00f6nce m\u00fc\u015fterinin e-posta adresinin elimizde oldu\u011fundan emin olmam\u0131z \u00f6nemlidir. <strong>\u0130leti\u015fim verilerine dayanarak<\/strong> duruma g\u00f6re e-postan\u0131n elimizde olup olmad\u0131\u011f\u0131n\u0131 kontrol edebiliriz: <\/p>\n<p class=\"p2 wysiwyg-text-align-center\"><img decoding=\"async\" src=\"https:\/\/live-msl.local\/wp-content\/uploads\/2024\/10\/1729059751_252_%D7%90%D7%99%D7%A9%D7%95%D7%A8-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%93%D7%95%D7%90%D7%9C-Email-Marketing-consent.webp\" alt=\"mrktng onay\u0131na e-posta g\u00f6nderin 2024-03-12, 12.55.31.png\" title=\"\"><\/p>\n<p class=\"p2\">Bu prosed\u00fcrde bir <strong>e-posta<\/strong> adresi tan\u0131mlanmazsa ak\u0131\u015f, e-posta adresini toplamak i\u00e7in <strong>Soru Sor<\/strong> eylemini kullan\u0131r:<\/p>\n<p class=\"p2 wysiwyg-text-align-center\"><img decoding=\"async\" src=\"https:\/\/live-msl.local\/wp-content\/uploads\/2024\/10\/1729059752_128_%D7%90%D7%99%D7%A9%D7%95%D7%A8-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%93%D7%95%D7%90%D7%9C-Email-Marketing-consent.webp\" alt=\"mrktng onay\u0131na e-posta g\u00f6nderin 2024-03-12, 12.57.21.png\" title=\"\"><\/p>\n<p class=\"p2\">M\u00fc\u015fterinin onay\u0131n\u0131 ve e-posta adresini ald\u0131ktan sonra onu kaydedebiliriz ( <strong>Bir e-posta listesine abone ol<\/strong> eylemiyle) ve son olarak ona bir e-posta g\u00f6nderebiliriz:<\/p>\n<p class=\"p2 wysiwyg-text-align-center\"><img decoding=\"async\" src=\"https:\/\/live-msl.local\/wp-content\/uploads\/2024\/10\/1729059752_561_%D7%90%D7%99%D7%A9%D7%95%D7%A8-%D7%A9%D7%99%D7%95%D7%95%D7%A7-%D7%91%D7%93%D7%95%D7%90%D7%9C-Email-Marketing-consent.webp\" alt=\"mrktng onay\u0131na e-posta g\u00f6nderin 2024-03-12, 12.58.00.png\" title=\"\"><\/p>\n<div class=\"fact_box\">\n  <strong>\u0130lgin\u00e7 kullan\u0131m:<\/strong> Tidio, bir sat\u0131n alma i\u015fleminden sonra m\u00fc\u015fterilerden geri bildirim toplamak i\u00e7in bir ara\u00e7 olarak da kullan\u0131labilir. Geri bildirim sorular\u0131n\u0131 otomatik ak\u0131\u015flara dahil ederek m\u00fc\u015fteri deneyimine ili\u015fkin de\u011ferli bilgiler edinebilir ve hizmetinizi iyile\u015ftirebilirsiniz.\n<\/div>\n<div class=\"note_box\">\n  <strong>Pratik ipucu:<\/strong> E-posta pazarlamas\u0131 i\u00e7in izin isterken, m\u00fc\u015fterilere indirim veya \u00f6zel i\u00e7erik gibi bir katma de\u011fer sunmaya \u00e7al\u0131\u015f\u0131n. Bu, onlar\u0131n listenize kat\u0131lmay\u0131 kabul etme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilir.\n<\/div>\n<h2 id=\"h_02HE7XTKC74T5RQF2F1WK1VGS4\" class=\"p1\">E-posta pazarlaman\u0131n faydalar\u0131<\/h2>\n<p class=\"p1\">E-posta pazarlamas\u0131, dijital pazarlaman\u0131n en etkili ara\u00e7lar\u0131ndan biridir. \u0130\u015fte baz\u0131 \u00f6nemli faydalar: <\/p>\n<ul>\n<li><strong>D\u00fc\u015f\u00fck maliyet:<\/strong> E-posta pazarlamas\u0131, sosyal medya reklamc\u0131l\u0131\u011f\u0131 veya bas\u0131l\u0131 reklamc\u0131l\u0131k gibi di\u011fer pazarlama y\u00f6ntemleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda nispeten ucuzdur.<\/li>\n<li><strong>Geni\u015f eri\u015fim:<\/strong> E-postayla \u00e7ok say\u0131da m\u00fc\u015fteriye ayn\u0131 anda ula\u015fabilirsiniz.<\/li>\n<li><strong>\u00d6l\u00e7\u00fclebilir sonu\u00e7lar:<\/strong> Kampanyalar\u0131n\u0131z\u0131n a\u00e7\u0131lma, t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcmler dahil sonu\u00e7lar\u0131n\u0131 kolayca takip edebilirsiniz.<\/li>\n<li><strong>Ki\u015fiselle\u015ftirin:<\/strong> E-posta, mesajlar\u0131n\u0131z\u0131 her m\u00fc\u015fteriye g\u00f6re uyarlaman\u0131za olanak tan\u0131yarak olumlu yan\u0131t alma \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/li>\n<li><strong>M\u00fc\u015fterilerle ili\u015fkileri geli\u015ftirmek:<\/strong> E-posta, m\u00fc\u015fterilerinizle ileti\u015fim halinde kalman\u0131za, onlara g\u00fcncellemeler, \u00f6zel teklifler ve ilgili i\u00e7erik g\u00f6ndermenize olanak tan\u0131r.<\/li>\n<\/ul>\n<h3 id=\"h_03HE7XTKC74T5RQF2F1WK1VGS4\" class=\"p1\">Etkili bir pazarlama e-postas\u0131 nas\u0131l yaz\u0131l\u0131r?<\/h3>\n<p class=\"p1\">Etkili bir pazarlama e-postas\u0131 yazmak ayr\u0131nt\u0131lara dikkat etmeyi gerektirir. \u0130\u015fte baz\u0131 ipu\u00e7lar\u0131: <\/p>\n<ol>\n<li><strong>\u00c7ekici ba\u015fl\u0131k:<\/strong> Ba\u015fl\u0131k, al\u0131c\u0131n\u0131n g\u00f6rd\u00fc\u011f\u00fc ilk \u015feydir, bu nedenle \u00e7ekici ve merak uyand\u0131r\u0131c\u0131 olmal\u0131d\u0131r.<\/li>\n<li><strong>Odaklanm\u0131\u015f i\u00e7erik:<\/strong> \u0130\u00e7erik tek bir ana mesajla odaklanm\u0131\u015f ve net olmal\u0131d\u0131r.<\/li>\n<li><strong>Harekete ge\u00e7irici mesaj:<\/strong> Her pazarlama e-postas\u0131, &#8220;Sat\u0131n almak i\u00e7in buray\u0131 t\u0131klay\u0131n&#8221; veya &#8220;Hemen kaydolun&#8221; gibi net bir harekete ge\u00e7irici mesaj i\u00e7ermelidir.<\/li>\n<li><strong>Ho\u015f tasar\u0131m:<\/strong> \u0130yi tasarlanm\u0131\u015f bir e-posta daha fazla dikkat \u00e7eker. Uygun g\u00f6rseller, renkler ve yaz\u0131 tipleri kullan\u0131n. <\/li>\n<li><strong>A\/B testi:<\/strong> Hangi s\u00fcr\u00fcm\u00fcn daha iyi sonu\u00e7lar verdi\u011fini g\u00f6rmek i\u00e7in e-postan\u0131z\u0131n farkl\u0131 s\u00fcr\u00fcmlerini test etmeyi deneyin.<\/li>\n<\/ol>\n<h4 id=\"h_04HE7XTKC74T5RQF2F1WK1VGS4\" class=\"p1\">\u00d6zet<\/h4>\n<p class=\"p1\">E-posta pazarlamas\u0131, m\u00fc\u015fterileriyle ileti\u015fim halinde kalmak ve sat\u0131\u015flar\u0131 art\u0131rmak isteyen her i\u015fletme i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. M\u00fc\u015fterilerden uygun onaylar\u0131 alarak kaliteli bir e-posta listesi olu\u015fturabilir ve onlara alakal\u0131 ve ilgi \u00e7ekici i\u00e7erikler sunmay\u0131 unutmay\u0131n. katma de\u011fer sa\u011flay\u0131n ve ba\u015far\u0131 \u015fans\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in m\u00fc\u015fterilerle ileti\u015fiminizi geli\u015ftirin.  <\/p>\n<p class=\"p1\">Sonu\u00e7 olarak, e-posta pazarlamas\u0131 yaln\u0131zca bir pazarlama arac\u0131 de\u011fil, ayn\u0131 zamanda m\u00fc\u015fterilerinizle ili\u015fkiler kurman\u0131n bir yoludur. Etik kurallara uymal\u0131 ve m\u00fc\u015fterilerinizin g\u00f6nderdi\u011finiz i\u00e7eri\u011fi al\u0131rken kendilerini rahat hissetmelerini sa\u011flamal\u0131s\u0131n\u0131z. <\/p>\n<p><a href=\"https:\/\/help.tidio.com\/hc\/en-us\/articles\/10975935523484-Email-Marketing-consent\" target=\"_blank\" rel=\"noopener\">Kaynak ba\u011flant\u0131  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerinizden e-posta pazarlamas\u0131 i\u00e7in nas\u0131l izin isteyece\u011finizi ve onlarla ileti\u015fimi nas\u0131l geli\u015ftirebilece\u011finizi \u00f6\u011frenin. Bu makalede \u015funlar\u0131 \u00f6\u011freneceksiniz: E-postayla pazarlama i\u00e7in neden izin istemem gerekiyor? Tidio, potansiyel m\u00fc\u015fterilerinize ve web sitenizin ziyaret\u00e7ilerine pazarlama e-postalar\u0131 da dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli e-postalar g\u00f6ndermenize olanak tan\u0131r. E-posta adresini veren herkesle ileti\u015fim kurabilmenize ra\u011fmen, al\u0131c\u0131n\u0131n onay\u0131 her zaman dikkate [&hellip;]<\/p>\n","protected":false},"author":9274,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17035],"tags":[13803,17036],"course-author":[],"course-level":[],"course-type":[],"class_list":["post-287620","post","type-post","status-publish","format-standard","hentry","category-kilavuzlar-tidio-kilavuzu","tag-rehberleri","tag-tidio-kilavuzu"],"acf":[],"_links":{"self":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts\/287620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/users\/9274"}],"replies":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/comments?post=287620"}],"version-history":[{"count":0,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts\/287620\/revisions"}],"wp:attachment":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/media?parent=287620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/categories?post=287620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/tags?post=287620"},{"taxonomy":"course-author","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-author?post=287620"},{"taxonomy":"course-level","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-level?post=287620"},{"taxonomy":"course-type","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/course-type?post=287620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}