{"id":286267,"date":"2024-12-24T15:17:08","date_gmt":"2024-12-24T15:17:08","guid":{"rendered":"https:\/\/gfssite.local\/shopifyda-marka-degeri-nasil-olusturulur\/"},"modified":"2024-12-24T15:17:08","modified_gmt":"2024-12-24T15:17:08","slug":"shopifyda-marka-degeri-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/globalfinanceschool.com\/tr\/shopifyda-marka-degeri-nasil-olusturulur\/","title":{"rendered":"Shopify&#8217;da marka de\u011feri nas\u0131l olu\u015fturulur?"},"content":{"rendered":"<p class=\"richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4\">Marka de\u011feri, pazarlamada bir markan\u0131n de\u011ferini tan\u0131mlayan bir kavramd\u0131r. Bu de\u011fer, t\u00fcketicilerin markaya ili\u015fkin alg\u0131lar\u0131 ve deneyimleriyle belirlenir. \u0130nsanlar bir markay\u0131 olumlu bir \u015fey olarak g\u00f6r\u00fcyorsa, o markan\u0131n olumlu bir marka de\u011feri vard\u0131r. Bir marka s\u00fcrekli olarak k\u00f6t\u00fc sonu\u00e7lar veriyorsa ve insanlar ba\u015fkalar\u0131na bundan ka\u00e7\u0131nmalar\u0131n\u0131 tavsiye edecek kadar hayal k\u0131r\u0131kl\u0131\u011f\u0131 yarat\u0131yorsa, marka de\u011feri olumsuz olur.   <\/p>\n<p><a href=\"https:\/\/www.shopify.com\/blog\/what-is-brand-equity\" target=\"_blank\" rel=\"noopener\">Kayna\u011fa ba\u011flant\u0131<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka de\u011feri, pazarlamada bir markan\u0131n de\u011ferini tan\u0131mlayan bir kavramd\u0131r. Bu de\u011fer, t\u00fcketicilerin markaya ili\u015fkin alg\u0131lar\u0131 ve deneyimleriyle belirlenir. \u0130nsanlar bir markay\u0131 olumlu bir \u015fey olarak g\u00f6r\u00fcyorsa, o markan\u0131n olumlu bir marka de\u011feri vard\u0131r. Bir marka s\u00fcrekli olarak k\u00f6t\u00fc sonu\u00e7lar veriyorsa ve insanlar ba\u015fkalar\u0131na bundan ka\u00e7\u0131nmalar\u0131n\u0131 tavsiye edecek kadar hayal k\u0131r\u0131kl\u0131\u011f\u0131 yarat\u0131yorsa, marka de\u011feri olumsuz olur. [&hellip;]<\/p>\n","protected":false},"author":9274,"featured_media":298833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9866],"tags":[13803,17004],"class_list":["post-286267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-rehberleri","tag-shopify-kilavuzu"],"_links":{"self":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts\/286267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/users\/9274"}],"replies":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/comments?post=286267"}],"version-history":[{"count":0,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/posts\/286267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/media\/298833"}],"wp:attachment":[{"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/media?parent=286267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/categories?post=286267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/tr\/wp-json\/wp\/v2\/tags?post=286267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}