Description

Welcome back to the continuation of our Business Branding Complete Course Part 1. By now, you have laid the groundwork for your brand’s strategic foundation, identified its values, and defined its personality through advanced techniques and the archetypal framework.

In Part 2, we will delve into the power of brand expression and how it can help you reach your target audience. Specifically, we will focus heavily on your messaging and storytelling, and how neuroscience and brand psychology impact your efforts.

Before we dive into the communication framework, it’s important to understand what messages our brain seeks out and why. We’ll explore how the biggest brands use emotion as a craft in decision making to draw their audience in and nurture them.

One of the most critical elements of brand expression is the core message and brand story, intertwined and leaning on each other to retain your audience’s attention. Advanced frameworks guide not only what you want to say but also how to convey it across any marketing channels.

We’ll explore the techniques and processes for developing a premium brand name and tagline that aligns with the brand’s values before defining its promise and finding its power.

The visual identity is another component that requires strategic thinking. We’ll examine how to inject strategy into the designing process to reflect your brand’s mission and values. Also, we’ll uncover how to build your brand presence in all digital marketing channels, from ads to social media and more.

Lastly, you’ll have access to a brand book that you can use as a brand management guide and replicate the process whenever necessary.

By the end of Part 1 and Part 2 complete course, you’ll have created a strategic brand from the ground up with the tools, techniques, processes and frameworks to help you launch and grow your business successfully. It’s time to unlock the power of brand expression and reach your target audience.