{"id":279438,"date":"2024-12-11T01:27:01","date_gmt":"2024-12-21T11:00:27","guid":{"rendered":"https:\/\/gfssite.local\/product\/professioneel-certificaat-voor-sociale-media-marketing-meta\/"},"modified":"2025-01-03T00:08:56","modified_gmt":"2025-01-03T00:08:56","slug":"professioneel-certificaat-voor-sociale-media-marketing-meta","status":"publish","type":"product","link":"https:\/\/globalfinanceschool.com\/nl\/product\/professioneel-certificaat-voor-sociale-media-marketing-meta\/","title":{"rendered":"Professioneel certificaat voor sociale media marketing Meta"},"content":{"rendered":"<h1 class=\"cds-119 cds-Typography-base css-1xy8ceb cds-121\" data-e2e=\"hero-title\">Professioneel certificaat in socialemediamarketing van Meta<\/h1>\n<p><span><strong><span>416.592<\/span><\/strong> al honderden geregistreerd<\/span><br><a class=\"cds-119 cds-113 cds-115 css-y0doir cds-142\" href=\"#courses\">Een serie van 6 cursussen<\/a><\/p>\n<div class=\"css-6mrk5o\">\n<div class=\"css-86zyin\">\n<div>\n<div class=\" css-fk6qfz\">Beginnersniveau<\/div>\n<div class=\"css-75g58\">\n<div data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"recommended_experience_help\" role=\"presentation\">\n<div class=\"css-m7ki0s\" id=\"cds-react-aria-16\">\n<div class=\"cds-ContextualHelp-container\">\n<div class=\"cds-ContextualHelp-label\">\n<p class=\" css-vac8rf\">Ervaring aanbevolen<\/p>\n<\/div>\n<p><button class=\"cds-149 cds-ContextualHelp-helpToggleButton css-1wk81cj\" tabindex=\"0\" type=\"button\" aria-controls=\"cds-react-aria-16-helpContent\" aria-label=\"\u05de\u05d9\u05d3\u05e2 \u05e2\u05dc \u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05e7\u05d5\u05e9\u05d9 \u05d5\u05e7\u05d3\u05dd.\" id=\"cds-react-aria-16-helpToggleButton\"><svg aria-hidden=\"true\" class=\"cds-ContextualHelpIcon-customHelpIcon css-1wdokyz\" id=\"cds-react-aria-16-contextual-help-icon\" viewbox=\"0 0 24 24\"><g class=\"info-icon\"><path class=\"i-background\" d=\"M18.78,3.23A11,11,0,1,0,23,11,11,11,0,0,0,18.78,3.23Z\"><\/path><rect class=\"i-top-serif\" height=\"1.99\" width=\"3.62\" x=\"9.38\" y=\"8.71\"><\/rect><rect class=\"i-bottom-serif\" height=\"1.99\" width=\"5.25\" x=\"9.38\" y=\"16.59\"><\/rect><rect class=\"i-neck\" height=\"9.8\" width=\"1.99\" x=\"11.2\" y=\"8.8\"><\/rect><circle class=\"i-dot\" cx=\"12\" cy=\"5.46\" r=\"1.33\"><\/circle><rect class=\"x-crosspath\" height=\"1.99\" width=\"1.43\" x=\"11.29\" y=\"10.99\"><\/rect><\/g><\/svg><\/button><\/p><\/div>\n<div class=\"cds-ContextualHelp-helpContent\" id=\"cds-react-aria-16-helpContent\">\n<div role=\"presentation\" dir=\"ltr\" id=\"cds-react-aria-17\" class=\"css-1gq8bzo\" style=\"position:fixed; z-index:10000; right:0; bottom:0; top:0; left:0; visibility:hidden\">\n<div class=\"cds-163 cds-Modal-backdrop\" aria-hidden=\"true\" style=\"opacity:0; visibility:hidden\"><\/div>\n<div tabindex=\"0\" data-test=\"sentinelStart\"><\/div>\n<div class=\"cds-Modal-container\" style=\"opacity:0; visibility:hidden\">\n<div data-focus-lock-disabled=\"disabled\">\n<div aria-modal=\"true\" aria-describedby=\"dialog-content-ce154418-3a27-4589-e371-55d72e4c8050\" aria-labelledby=\"cds-react-aria-17-headingGroup\" class=\"cds-Dialog-dialog\" role=\"dialog\">\n<div class=\"css-1lqbpgq\"><button class=\"cds-149 cds-button-disableElevation cds-button-ghost css-1s96oj\" tabindex=\"0\" type=\"button\"><span class=\"cds-button-label\">gesloten<span class=\"cds-button-endIcon\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" id=\"cds-react-aria-18\" class=\"css-0\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.585 14.353l-11.94-12 .71-.706 11.94 12-.71.706z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.344 2.353l-11.99 12-.708-.706 11.99-12 .708.706z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/span><\/button><\/div>\n<div data-testid=\"scroll-container\" class=\"css-k0ld8m\">\n<div id=\"cds-react-aria-17-headingGroup\" class=\"css-1s8ia2i\">\n<h2 class=\" css-tlf8h5\">Ervaring aanbevolen<\/h2>\n<p class=\" css-6ecy9b\">Beginnersniveau<\/p>\n<\/div>\n<div id=\"dialog-content-ce154418-3a27-4589-e371-55d72e4c8050\" class=\"css-11krhap\">\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Geen diploma of voorafgaande ervaring nodig. Een interesse in sociale media en basisvaardigheden voor internetnavigatie zijn vereist, evenals een meta-account. <\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-1hllf5q\"><button class=\"cds-149 cds-button-disableElevation cds-button-primary css-1aoqo4t\" tabindex=\"0\" type=\"button\"><span class=\"cds-button-label\">Ok\u00e9<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div tabindex=\"0\" data-test=\"sentinelEnd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"css-6mrk5o\">\n<div class=\"css-86zyin\">\n<div>\n<div class=\" css-fk6qfz\">Flexibel schema<\/div>\n<div class=\"css-fw9ih3\">\n<div>5 maanden, 10 uur per week<\/div>\n<div>Leer in je eigen tempo<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"css-1m3kxpf\">\n<div class=\"css-1otrsh1\">\n<h2 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\">wat ga je leren<\/h2>\n<\/div>\n<div>\n<div data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"what_you_will_learn_section\" role=\"presentation\">\n<ul class=\"cds-9 css-7avemv cds-10\">\n<li class=\"cds-9 css-0 cds-11 cds-grid-item cds-56 cds-64\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-19\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Cre\u00eber een aanwezigheid op het web, bouw een aanhang op en beheer uw sociale media-accounts<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"cds-9 css-0 cds-11 cds-grid-item cds-56 cds-64\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-20\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Het ontwikkelen van effectieve social media posts en het cre\u00ebren van een sterke merkaanwezigheid op social media<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"cds-9 css-0 cds-11 cds-grid-item cds-56 cds-64\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-21\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Cre\u00eber advertentiecampagnes op Facebook en Instagram met behulp van Meta Ads Manager die bedrijfsresultaten opleveren<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"cds-9 css-0 cds-11 cds-grid-item cds-56 cds-64\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-22\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Leren de resultaten van uw social media posts en reclamecampagnes te evalueren en interpreteren<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"css-1m3kxpf\">\n<div class=\"css-1otrsh1\">\n<h2 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\">vaardigheden die je gaat ontwikkelen<\/h2>\n<\/div>\n<ul class=\"css-yk0mzy\">\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=social%20media%20marketing\" href=\"https:\/\/www.coursera.org\/courses?query=social%20media%20marketing\" to=\"https:\/\/www.coursera.org\/courses?query=social%20media%20marketing\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" media target=\"_blank\" rel=\"noopener\">Sociale mediamarketing<\/a><\/span><\/li>\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=generative%20ai%20in%20social%20media%20marketing\" href=\"https:\/\/www.coursera.org\/courses?query=generative%20ai%20in%20social%20media%20marketing\" to=\"https:\/\/www.coursera.org\/courses?query=generative%20ai%20in%20social%20media%20marketing\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" ai in social media target=\"_blank\" rel=\"noopener\">Creatieve AI in socialemediamarketing<\/a><\/span><\/li>\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=brand%20management\" href=\"https:\/\/www.coursera.org\/courses?query=brand%20management\" to=\"https:\/\/www.coursera.org\/courses?query=brand%20management\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" target=\"_blank\" rel=\"noopener\">merkbeheer<\/a><\/span><\/li>\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=content%20marketing\" href=\"https:\/\/www.coursera.org\/courses?query=content%20marketing\" to=\"https:\/\/www.coursera.org\/courses?query=content%20marketing\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" target=\"_blank\" rel=\"noopener\">Contentmarketing<\/a><\/span><\/li>\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=digital%20marketing\" href=\"https:\/\/www.coursera.org\/courses?query=digital%20marketing\" to=\"https:\/\/www.coursera.org\/courses?query=digital%20marketing\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" target=\"_blank\" rel=\"noopener\">Digitale marketing<\/a><\/span><\/li>\n<li class=\"css-0\"><span class=\"css-1l1jvyr\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.seo_skills_link_tag\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"seo_skills_link_tag\" data-track-href=\"https:\/\/www.coursera.org\/courses?query=performance%20advertising\" href=\"https:\/\/www.coursera.org\/courses?query=performance%20advertising\" to=\"https:\/\/www.coursera.org\/courses?query=performance%20advertising\" class=\"cds-119 cds-113 cds-115 css-1yjbkii cds-142\" target=\"_blank\" rel=\"noopener\">Prestatiegerichte reclame<\/a><\/span><\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"cds-9 css-2l7onx cds-11 cds-grid-item cds-56 cds-78\">\n<h2 class=\"cds-119 cds-Typography-base css-bbd009 cds-121\">Bereid je voor op een carri\u00e8re in socialemediamarketing<\/h2>\n<ul class=\"css-q8or2b\">\n<li>Krijg professionele training van Meta<\/li>\n<li>Laat uw expertise zien met projecten die klaar zijn voor uw portfolio<\/li>\n<li>Namens Meta een certificaat ontvangen dat werkgevers erkennen<\/li>\n<li>Kom in aanmerking voor veelgevraagde banen: Social Media Manager, Social Media Specialist, Social Media Co\u00f6rdinator<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"cds-9 css-0 cds-11 cds-grid-item cds-56 cds-79 cds-94\">\n<h2 class=\"cds-119 cds-Typography-base css-bbd009 cds-121\"><span>Professioneel certificaat \u2013 een serie van 6 cursussen<\/span>\n<div class=\"css-1wwut41\"><\/div>\n<\/h2>\n<div class=\"css-68xxf3\">\n<div class=\"css-10jtpc0\">\n<div class=\"rc-TogglableContent about-section collapsed\">\n<div class=\"content\" style=\"height:65px\" aria-hidden=\"true\">\n<div class=\"content-inner\">\n<div>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Wil je van je passie voor sociale media je beroep maken? In dit programma leer je hoe je een aanwezigheid op sociale media op Facebook en Instagram kunt cre\u00ebren die mensen willen volgen! Social media marketing banen behoren tot de meest gewilde vaardigheden in organisaties van elke omvang. Of u nu helemaal nieuw bent op het gebied van digitale marketing of bezig bent met sociale-mediaplatforms voor uw bedrijf, u bent hier aan het juiste adres. Dit zesgangenprogramma is ontwikkeld door experts van Meta en Aptly en biedt een inleiding tot digitale marketing en alle grote sociale mediaplatforms zoals Facebook, Instagram, LinkedIn, YouTube, TikTok en meer om je voor te bereiden met de vaardigheden en hulpmiddelen die nodig zijn om te bouwen een betrokken sociale-mediagemeenschap te cre\u00ebren en effectief reclame te maken op sociale media. Je krijgt ook de kans om te leren hoe creatieve kunstmatige intelligentie en de technieken ervan worden gebruikt in socialemediamarketing.     <\/span><\/span><\/p>\n<p><span><span>Na succesvolle afronding van het programma heeft u recht op:<\/span><\/span><\/p>\n<ul>\n<li>\n<p><span><span>Een professioneel certificaat en Meta Digital Marketing Associate-certificering waarmee u uw vaardigheden op het gebied van socialemediamarketing en het gebruik van Meta Ads Manager aan potenti\u00eble werkgevers kunt laten zien.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p><span><span>Het professionele certificaat wordt nu<\/span><\/span> <span><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/www.acenet.edu\/National-Guide\/Pages\/Course.aspx?org=Meta+Blueprint&amp;cid=42f841d3-d147-ec11-8c62-0022480b62a9\" class=\"css-o9h0g5\" tabindex=\"0\"><span><span>aanbevolen door ACE\u00ae<\/span><\/span><\/a><\/span><svg aria-labelledby=\"cds-react-aria-28-title\" fill=\"none\" focusable=\"false\" height=\"16\" role=\"img\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-1fxlwhd\" id=\"cds-react-aria-28\"><title id=\"cds-react-aria-28-title\">\u05e0\u05e4\u05ea\u05d7 \u05d1\u05d8\u05d0\u05d1 \u05d7\u05d3\u05e9<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.646 8.646l7-7 .708.708-7 7-.708-.708z\" fill=\"currentColor\"><\/path><\/svg><span><span>. \u05de\u05d9\u05d3\u05e2 \u05e0\u05d5\u05e1\u05e3 \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05dc\u05de\u05d5\u05d3   <\/span><\/span><span><a target=\"_blank\" rel=\"noopener nofollow noreferrer\" href=\"https:\/\/www.acenet.edu\/Programs-Services\/Pages\/Credit-Transcripts\/Credit-Accepting-Institutions.aspx\" class=\"css-o9h0g5\" tabindex=\"0\"><span><span>hier<\/span><\/span><\/a><\/span><svg aria-labelledby=\"cds-react-aria-29-title\" fill=\"none\" focusable=\"false\" height=\"16\" role=\"img\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-1fxlwhd\" id=\"cds-react-aria-29\"><title id=\"cds-react-aria-29-title\">\u05e0\u05e4\u05ea\u05d7 \u05d1\u05d8\u05d0\u05d1 \u05d7\u05d3\u05e9<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.5 3.5H6v1H2.5v9h9V10h1v4.5h-11v-11zM13.5 2.5H10v-1h4.5V6h-1V2.5z\" fill=\"currentColor\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.646 8.646l7-7 .708.708-7 7-.708-.708z\" fill=\"currentColor\"><\/path><\/svg> <span><span>.<\/span><\/span> <\/p>\n<p><span><span>Toegepast leerproject<\/span><\/span><\/p>\n<p><span><span>Tijdens het programma oefen je je nieuwe vaardigheden in praktische projecten. Onze projecten bieden de mogelijkheid om jouw social media marketing vaardigheden op een praktische manier toe te passen, zoals: <\/span><\/span><\/p>\n<ul>\n<li>\n<p><span><span>Een bedrijfspagina maken op Facebook of Instagram<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Een brandingoefening uitvoeren voor uw bedrijf<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Het maken van berichten op Facebook en Instagram<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Het maken van een contentplanning<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Een creatieve samenvatting maken voor uw sociale media-advertentie<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Bouw een volledige campagne in Meta Ads Manager<\/span><\/span><\/p>\n<\/li>\n<li>\n<p><span><span>Weergave van de resultaten van uw campagne<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p><span><span>Uiteindelijk heb je een projectenportfolio dat je kunt presenteren aan recruiters, potenti\u00eble werkgevers of klanten om je te helpen de baan binnen te halen!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"css-m9zcdt\">\n<div class=\"css-fndret\">\n<div class=\"\" data-testid=\"accordion-item\">\n<div class=\"css-1pi3g2x\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-30\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.sdp_course_list_link\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"sdp_course_list_link\" data-track-href=\"https:\/\/www.coursera.org\/learn\/social-media-marketing-introduction?specialization=facebook-social-media-marketing\" href=\"https:\/\/www.coursera.org\/learn\/social-media-marketing-introduction?specialization=facebook-social-media-marketing\" to class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 1: \u05de\u05d1\u05d5\u05d0 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" data-e2e=\"sdp-course-list-link\" social media target=\"_blank\" rel=\"noopener\">Inleiding tot socialemediamarketing<\/a><\/h3>\n<div class=\"css-chglhw\"><span>Cursus 1<\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span>19 uur<\/span><\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span class=\"css-15ld0c5\">4.8<\/span><\/span><!-- --><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" class=\"css-1c6n8z3\" id=\"cds-react-aria-31\"><path d=\"M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z\" fill=\"currentColor\"><\/path><\/svg> <span><span class=\" css-vac8rf\">( <span>13.760 beoordelingen<\/span> )<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"syllabus_course_expand\" class=\"cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-label=\"\u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05d5\u05e8\u05e1 \u05e2\u05d1\u05d5\u05e8 \u05de\u05d1\u05d5\u05d0 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" type=\"button\"><span class=\"cds-button-label\"><span class=\"css-k26awr\">Cursusdetails<\/span><span class=\"cds-button-endIcon\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" id=\"cds-react-aria-32\" class=\"css-19e2cig\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/span><\/button><\/p><\/div>\n<div class=\"cds-187 cds-189\" style=\"min-height:0px\">\n<div class=\"cds-190\">\n<div class=\"cds-191\">\n<div aria-labelledby=\"cds-react-aria-30-accordion-header\" id=\"cds-react-aria-30-accordion-panel\" role=\"region\">\n<div class=\"css-yam6t\">\n<div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">wat ga je leren<\/h4>\n<\/div>\n<ul>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-33\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Begrijp de ruimte van traditionele, digitale en sociale mediamarketing<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-34\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Begrijp de belangrijkste sociale-mediaplatforms, hoe ze werken en wat hun rol is in marketing<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-35\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Cre\u00eber SMART-doelen, identificeer KPI\u2019s en definieer hun doelgroep en klanttraject<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-36\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Kies de juiste social media platforms en leer hoe je een social media beleid maakt<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">vaardigheden die je gaat ontwikkelen<\/h4>\n<\/div>\n<div class=\"css-yk0mzy\"><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Communicatie<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">mededeling<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Socialmediamarketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Sociale mediamarketing<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Adverteren in Meta<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Posten op Meta<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Marketingstrategie<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Marketingstrategie<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Advertentiebeheer<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Advertentiebeheerder<\/span><\/p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cds-AccordionGroup-itemSpacing\" data-testid=\"accordion-item\">\n<div class=\"css-1pe5kh6\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-37\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.sdp_course_list_link\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"sdp_course_list_link\" data-track-href=\"https:\/\/www.coursera.org\/learn\/social-media-management?specialization=facebook-social-media-marketing\" href=\"https:\/\/www.coursera.org\/learn\/social-media-management?specialization=facebook-social-media-marketing\" to=\"https:\/\/www.coursera.org\/learn\/social-media-management?specialization=facebook-social-media-marketing\" class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 2: \u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" data-e2e=\"sdp-course-list-link\" media management target=\"_blank\" rel=\"noopener\">Beheer van sociale media<\/a><\/h3>\n<div class=\"css-chglhw\"><span>Cursus 2<\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span>17 uur<\/span><\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span class=\"css-15ld0c5\">4.9<\/span><\/span><!-- --><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" class=\"css-1c6n8z3\" id=\"cds-react-aria-38\"><path d=\"M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z\" fill=\"currentColor\"><\/path><\/svg> <span><span class=\" css-vac8rf\">( <span>5.074 beoordelingen<\/span> )<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"syllabus_course_expand\" class=\"cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-label=\"\u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05d5\u05e8\u05e1 \u05e2\u05d1\u05d5\u05e8 \u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" type=\"button\"><span class=\"cds-button-label\"><span class=\"css-k26awr\">Cursusdetails<\/span><span class=\"cds-button-endIcon\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" id=\"cds-react-aria-39\" class=\"css-19e2cig\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/span><\/button><\/p><\/div>\n<div class=\"cds-187 cds-189\" style=\"min-height:0px\">\n<div class=\"cds-190\">\n<div class=\"cds-191\">\n<div aria-labelledby=\"cds-react-aria-37-accordion-header\" id=\"cds-react-aria-37-accordion-panel\" role=\"region\">\n<div class=\"css-yam6t\">\n<div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">wat ga je leren<\/h4>\n<\/div>\n<ul>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-40\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe u een aanwezigheid op sociale media kunt cre\u00ebren en beheren<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-41\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe je een merk, toon en stem cre\u00ebert voor aanwezigheid op sociale media<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-42\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe u een inhoudsschema voor sociale media beheert<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-43\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe u de prestaties van inhoud op sociale media kunt evalueren en hoe u de prestaties ervan kunt verbeteren<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">vaardigheden die je gaat ontwikkelen<\/h4>\n<\/div>\n<div class=\"css-yk0mzy\"><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Socialmediamarketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Sociale mediamarketing<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Marketingstrategie voor sociale media<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Marketingstrategie voor sociale media<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Marketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Marketing<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Digitale marketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Digitale marketing<\/span><\/p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cds-AccordionGroup-itemSpacing\" data-testid=\"accordion-item\">\n<div class=\"css-1pe5kh6\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-44\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.sdp_course_list_link\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"sdp_course_list_link\" data-track-href=\"https:\/\/www.coursera.org\/learn\/social-media-advertising-fundamentals?specialization=facebook-social-media-marketing\" href=\"https:\/\/www.coursera.org\/learn\/social-media-advertising-fundamentals?specialization=facebook-social-media-marketing\" to=\"https:\/\/www.coursera.org\/learn\/social-media-advertising-fundamentals?specialization=facebook-social-media-marketing\" class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 3: \u05d9\u05e1\u05d5\u05d3\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" data-e2e=\"sdp-course-list-link\" of social media target=\"_blank\" rel=\"noopener\">De basisprincipes van adverteren op sociale media<\/a><\/h3>\n<div class=\"css-chglhw\"><span>Cursus 3<\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span>11 uur<\/span><\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span class=\"css-15ld0c5\">4.8<\/span><\/span><!-- --><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" class=\"css-1c6n8z3\" id=\"cds-react-aria-45\"><path d=\"M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z\" fill=\"currentColor\"><\/path><\/svg> <span><span class=\" css-vac8rf\">( <span>2.323 beoordelingen<\/span> )<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"syllabus_course_expand\" class=\"cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-label=\"\u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05d5\u05e8\u05e1 \u05e2\u05d1\u05d5\u05e8 \u05d9\u05e1\u05d5\u05d3\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" type=\"button\"><span class=\"cds-button-label\"><span class=\"css-k26awr\">Cursusdetails<\/span><span class=\"cds-button-endIcon\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" id=\"cds-react-aria-46\" class=\"css-19e2cig\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/span><\/button><\/p><\/div>\n<div class=\"cds-187 cds-189\" style=\"min-height:0px\">\n<div class=\"cds-190\">\n<div class=\"cds-191\">\n<div aria-labelledby=\"cds-react-aria-44-accordion-header\" id=\"cds-react-aria-44-accordion-panel\" role=\"region\">\n<div class=\"css-yam6t\">\n<div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">wat ga je leren<\/h4>\n<\/div>\n<ul>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-47\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe u kunt evalueren op welke platforms sociale-mediacampagnes moeten worden uitgevoerd en wat advertenties effectief maakt<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-48\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Hoe u boeiende en effectieve beelden en tekst voor sociale media-advertenties kunt maken<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-49\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Maak een advertentie rechtstreeks vanaf uw bedrijfspagina op Facebook en uw zakelijke account op Instagram<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-50\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Schrijf een creatieve briefing en maak een advertentie op sociale media<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">vaardigheden die je gaat ontwikkelen<\/h4>\n<\/div>\n<div class=\"css-yk0mzy\"><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Socialmediamarketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Sociale mediamarketing<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Merkbeheer<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">merkbeheer<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: campagnebeheer<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Campagnebeheer<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Advertentiebeheer<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Advertentiebeheer<\/span><\/p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cds-AccordionGroup-itemSpacing\" data-testid=\"accordion-item\">\n<div class=\"css-1pe5kh6\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-51\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.sdp_course_list_link\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"sdp_course_list_link\" data-track-href=\"https:\/\/www.coursera.org\/learn\/advertising-with-facebook?specialization=facebook-social-media-marketing\" href=\"https:\/\/www.coursera.org\/learn\/advertising-with-facebook?specialization=facebook-social-media-marketing\" to=\"https:\/\/www.coursera.org\/learn\/advertising-with-facebook?specialization=facebook-social-media-marketing\" class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 4: \u05e4\u05e8\u05e1\u05d5\u05dd \u05e2\u05dd Meta\" data-e2e=\"sdp-course-list-link\" with target=\"_blank\" rel=\"noopener\">Publiceren met Meta<\/a><\/h3>\n<div class=\"css-chglhw\"><span>Cursus 4<\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span>13 uur<\/span><\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span class=\"css-15ld0c5\">4.8<\/span><\/span><!-- --><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" class=\"css-1c6n8z3\" id=\"cds-react-aria-52\"><path d=\"M18.33 7.65a1 1 0 00-.85-.39h-4.93l-1.67-5.12a1 1 0 00-.49-.55.94.94 0 00-.72 0 1 1 0 00-.58.59L7.4 7.26H2.47a1 1 0 00-1 .91 1 1 0 00.35.77l4.23 3.22-1.59 5.12a1 1 0 00.64 1.18 1 1 0 00.84-.16L10 15.16l4.06 3.13a.93.93 0 00.59.21h.1a.942.942 0 00.63-.35.91.91 0 00.16-.88l-1.63-5.11L18.11 9a.93.93 0 00.22-1.35z\" fill=\"currentColor\"><\/path><\/svg> <span><span class=\" css-vac8rf\">( <span>2.444 beoordelingen<\/span> )<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"syllabus_course_expand\" class=\"cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-label=\"\u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05d5\u05e8\u05e1 \u05e2\u05d1\u05d5\u05e8 \u05e4\u05e8\u05e1\u05d5\u05dd \u05e2\u05dd Meta\" type=\"button\"><span class=\"cds-button-label\"><span class=\"css-k26awr\">Cursusdetails<\/span><span class=\"cds-button-endIcon\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"20\" viewbox=\"0 0 20 20\" width=\"20\" id=\"cds-react-aria-53\" class=\"css-19e2cig\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 14.293L1.354 5.646l-.708.708L10 15.707l9.354-9.353-.707-.708L10 14.293z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/span><\/button><\/p><\/div>\n<div class=\"cds-187 cds-189\" style=\"min-height:0px\">\n<div class=\"cds-190\">\n<div class=\"cds-191\">\n<div aria-labelledby=\"cds-react-aria-51-accordion-header\" id=\"cds-react-aria-51-accordion-panel\" role=\"region\">\n<div class=\"css-yam6t\">\n<div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">wat ga je leren<\/h4>\n<\/div>\n<ul>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-54\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Campagnestructuur in Meta Ads Manager<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-55\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Bouw een advertentie die aansluit bij uw marketingdoelen en target deze op uw doelgroep<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"16\" viewbox=\"0 0 16 16\" width=\"16\" class=\"css-4v75v4\" id=\"cds-react-aria-56\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.74 3.672L6.225 14.168.323 8.736l1.354-1.472 4.419 4.068 8.163-9.004 1.482 1.344z\" fill=\"currentColor\"><\/path><\/svg>\n<div class=\"rc-CML unified-CML\" dir=\"auto\">\n<div data-testid=\"cml-viewer\" class=\"css-19c7lv1\">\n<p><span><span>Stel een budget, locatie en planning in voor uw advertenties in Meta Ads Manager<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">vaardigheden die je gaat ontwikkelen<\/h4>\n<\/div>\n<div class=\"css-yk0mzy\"><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Socialmediamarketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Sociale mediamarketing<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">categorie: Ontwikkeling van marketingcontent<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Ontwikkeling van marketingcontent<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Inhoudsbeheer<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Inhoud beheer<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Inhoudsontwikkeling<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Inhoud ontwikkeling<\/span><\/p><\/span><span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\">\n<div data-testid=\"visually-hidden\" class=\"css-1whdyhf\">Categorie: Contentmarketing<\/div>\n<p><span class=\" css-o5tswl\" aria-hidden=\"true\">Contentmarketing<\/span><\/p><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cds-AccordionGroup-itemSpacing\" data-testid=\"accordion-item\">\n<div class=\"css-1pe5kh6\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-57\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\"><a data-click-key=\"unified_description_page.consumer_professional_certificate_page.click.sdp_course_list_link\" data-click-value=\"{\" data-track=\"true\" data-track-app=\"unified_description_page\" data-track-page=\"consumer_professional_certificate_page\" data-track-action=\"click\" data-track-component=\"sdp_course_list_link\" data-track-href=\"https:\/\/www.coursera.org\/learn\/measure-and-optimize-social-media-marketing-campaigns?specialization=facebook-social-media-marketing\" href=\"https:\/\/www.coursera.org\/learn\/measure-and-optimize-social-media-marketing-campaigns?specialization=facebook-social-media-marketing\" to=\"https:\/\/www.coursera.org\/learn\/measure-and-optimize-social-media-marketing-campaigns?specialization=facebook-social-media-marketing\" class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 5: \u05de\u05d3\u05d9\u05d3\u05d4 \u05d5\u05d0\u05d5\u05e4\u05d8\u05d9\u05de\u05d9\u05d6\u05e6\u05d9\u05d4 \u05e9\u05dc \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d9\u05dd \u05d1\u05de\u05d3\u05d9\u05d4 \u05d4\u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" data-e2e=\"sdp-course-list-link\" and optimize social media marketing target=\"_blank\" rel=\"noopener\">Meting en optimalisatie van marketingcampagnes op sociale media<\/a><\/h3>\n<div class=\"css-chglhw\"><span>Cursus 5<\/span> <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span> <span><span>10 uur<\/span><\/span> <span aria-hidden=\"true\" class=\"css-18yxyo &lt;wpml_invalid_tag original=\" pggxignsyxnzpsjjzhmtmte5ignkcy1uexbvz3jhcgh5lwjhc2ugy3nzltf4=\"\" ethjzwigy2rzlteymsigzgf0ys1lmmu9imhlcm8tdgl0bguipg=\"=\"><\/span> Meta Social Media Marketing Professional-certificaat\n<p><span><strong><span>416.592<\/span><\/strong> hebben zich al geregistreerd<\/span><br>\n Een serie van 6 cursussen<br>\n Beginnersniveau<\/p>\n<p>Ervaring aanbevolen<\/p>\n<p>Geen diploma of eerdere ervaring vereist. Een interesse in sociale netwerken en basisvaardigheden op het gebied van internetnavigatie, evenals een meta-account, zijn vereist. Flexibel rooster 5 maanden, 10 uur per week, leer in je eigen tempo <\/p>\n<h2>wat ga je leren<\/h2>\n<ul>\n<li>Cre\u00eber een online aanwezigheid, bouw een aanhang op en beheer uw sociale media-accounts<\/li>\n<li>Ontwikkel effectieve posts op sociale media en cre\u00eber een sterke merkaanwezigheid op sociale media<\/li>\n<li>Zet advertentiecampagnes op Facebook en Instagram op met behulp van Meta Ads Manager die bedrijfsresultaten opleveren<\/li>\n<li>Leer de resultaten van uw berichten en advertentiecampagnes evalueren en interpreteren<\/li>\n<\/ul>\n<h2>Vaardigheden die je gaat verwerven<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=social%20media%20marketing\" target=\"_blank\" rel=\"noopener\">Marketing in sociale netwerken<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=generative%20ai%20in%20social%20media%20marketing\" target=\"_blank\" rel=\"noopener\">AI is een generator in socialemediamarketing<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=brand%20management\" target=\"_blank\" rel=\"noopener\">merkbeheer<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=content%20marketing\" target=\"_blank\" rel=\"noopener\">Contentmarketing<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=digital%20marketing\" target=\"_blank\" rel=\"noopener\">Digitale marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.coursera.org\/courses?query=performance%20advertising\" target=\"_blank\" rel=\"noopener\">Op prestaties gebaseerde reclame<\/a><\/li>\n<\/ul>\n<div class=\"cds-9 css-2l7onx cds-11 cds-grid-item cds-56 cds-78\">\n<h2 class=\"cds-119 cds-Typography-base css-bbd009 cds-121\">Bereid je voor op een carri\u00e8re in socialemediamarketing<\/h2>\n<ul class=\"css-q8or2b\">\n<li>Krijg professionele training van Meta<\/li>\n<li>Laat uw capaciteiten zien in kant-en-klare projecten<\/li>\n<li>Verdien een door de werkgever erkend certificaat van Meta<\/li>\n<li>Solliciteer op gewenste functies: social media manager, social media specialist, social media co\u00f6rdinator<\/li>\n<\/ul>\n<\/div>\n<h2>Professioneel certificaat \u2013 een serie van 6 cursussen<\/h2>\n<p>Wil je van je passie voor sociale media je beroep maken? In dit programma leer je hoe je een aanwezigheid op sociale media op Facebook en Instagram kunt cre\u00ebren die mensen willen volgen! Social media marketing banen behoren tot de meest gewilde vaardigheden in organisaties van elke omvang. Of u nu helemaal nieuw bent op het gebied van digitale marketing of al heeft ge\u00ebxperimenteerd met sociale media in uw bedrijf, u bent hier aan het juiste adres. Dit programma, bestaande uit zes cursussen, is ontworpen door experts van Meta en Aptly en biedt een introductie tot digitale marketing en alle grote sociale mediaplatforms zoals Facebook, Instagram, LinkedIn, YouTube, TikTok en meer. Het bereidt je voor met de vaardigheden en hulpmiddelen die je nodig hebt om een \u200b\u200bbetrokken sociale gemeenschap te laten groeien en effectieve advertenties op sociale media te plaatsen. Daarnaast krijgt u de mogelijkheid om te leren hoe u AI-generatortools en -technieken kunt gebruiken voor socialemediamarketing.      <\/p>\n<p>Na succesvolle afronding van het programma kunt u:<\/p>\n<ul>\n<li>Ontvang zowel een professioneel certificaat als een Meta Digital Marketing-certificering, waarmee u uw vaardigheden op het gebied van socialemediamarketing en het gebruik van Meta Ads Manager aan potenti\u00eble werkgevers demonstreert.<\/li>\n<\/ul>\n<p>Het professionele certificaat wordt nu aanbevolen door ACE\u00ae. <a href=\"https:\/\/www.acenet.edu\/Programs-Services\/Pages\/Credit-Transcripts\/Credit-Accepting-Institutions.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Hier<\/a> kunt u er meer over leren. <\/p>\n<p>Een praktisch leerproject<\/p>\n<p>Gedurende het hele programma kun je je nieuwe vaardigheden oefenen door middel van praktische projecten. Onze projecten bieden de mogelijkheid om sociale media marketingvaardigheden op een praktische manier toe te passen, zoals: <\/p>\n<ul>\n<li>Een bedrijfspagina maken op Facebook of Instagram<\/li>\n<li>Een merkoefening doen voor uw bedrijf<\/li>\n<li>Het maken van berichten op Facebook en Instagram<\/li>\n<li>Het maken van een contentplanning<\/li>\n<li>Maak een creatieve opdracht voor uw sociale media-advertentie<\/li>\n<li>Een volledige advertentiecampagne bouwen in de Meta Ads Manager<\/li>\n<li>Weergave van de resultaten van uw campagne<\/li>\n<\/ul>\n<p>Aan het einde van het proces heb je een projectmatig portfolio dat je kunt presenteren aan recruiters, potenti\u00eble werkgevers of klanten om je te helpen aangenomen te worden!<\/p>\n<p>Natuurlijk! Hier is een vertaalde Hebreeuwse versie van de inhoud: <\/p>\n<div class=\"css-m9zcdt\">\n<div class=\"css-fndret\">\n<div class=\"\" data-testid=\"accordion-item\">\n<div class=\"css-1pi3g2x\">\n<div class=\"cds-AccordionRoot-focusContainer\">\n<div class=\"cds-AccordionRoot-container cds-AccordionRoot-silent\" id=\"cds-react-aria-30\">\n<div class=\"css-3glzp7\">\n<div class=\"css-13tws8d\">\n<div class=\"css-aeoyfz\">\n<div>\n<h3 class=\"cds-119 cds-Typography-base css-h1jogs cds-121\">\n                      <a href=\"https:\/\/www.coursera.org\/learn\/social-media-marketing-introduction?specialization=facebook-social-media-marketing\" class=\"cds-119 cds-113 cds-115 css-1flg8ns cds-142\" aria-label=\"\u05e7\u05d5\u05e8\u05e1 1: \u05de\u05d1\u05d5\u05d0 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" data-e2e=\"sdp-course-list-link\" target=\"_blank\" rel=\"noopener\">Inleiding tot socialemediamarketing<\/a><br>\n                    <\/h3>\n<div class=\"css-chglhw\">\n                      <span>Cursus 1<\/span><br>\n <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span><br>\n <span><span>19 uur<\/span><\/span><br>\n <span aria-hidden=\"true\" class=\"css-18yxyo6\">\u2022<\/span><br>\n <span><span class=\"css-15ld0c5\">4.8<\/span> <span class=\" css-vac8rf\">( <span>13.760 beoordelingen<\/span> )<\/span><\/span>\n                    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>              <button class=\"cds-149 cds-button-disableElevation cds-button-ghost css-12xv2iu\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-label=\"\u05e4\u05e8\u05d8\u05d9 \u05d4\u05e7\u05d5\u05e8\u05e1 \u05de\u05d1\u05d5\u05d0 \u05dc\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05de\u05d3\u05d9\u05d4 \u05d7\u05d1\u05e8\u05ea\u05d9\u05ea\" type=\"button\"><br>\n                <span class=\"cds-button-label\"><span class=\"css-k26awr\">Cursusdetails<\/span><\/span><br>\n              <\/button>\n            <\/p><\/div>\n<div class=\"cds-187 cds-189\" style=\"min-height:0px\">\n<div class=\"cds-190\">\n<div class=\"cds-191\">\n<div aria-labelledby=\"cds-react-aria-30-accordion-header\" id=\"cds-react-aria-30-accordion-panel\" role=\"region\">\n<div class=\"css-yam6t\">\n<div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">wat ga je leren<\/h4>\n<\/div>\n<ul>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\">\n<p><span>Begrijp het traditionele, digitale en sociale mediamarketinglandschap<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\">\n<p><span>Begrijp de belangrijkste sociale-mediaplatforms, hoe ze werken en wat hun rol is in marketing<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\">\n<p><span>Cre\u00eber slimme doelen, identificeer KPI\u2019s en definieer de doelgroep en de klantreis<\/span><\/p>\n<\/div>\n<\/li>\n<li class=\"css-z4kl2t\">\n<div class=\"css-88ryvb\">\n<p><span>Kies de juiste social media platforms en leer hoe je een social media beleid maakt<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"css-15ko5n9\">\n<div class=\"css-1otrsh1\">\n<h4 class=\" css-6ecy9b\">vaardigheden die je gaat verwerven<\/h4>\n<\/div>\n<div class=\"css-yk0mzy\">\n                            <span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\"><span class=\" css-o5tswl\" aria-hidden=\"true\">mededeling<\/span><\/span><br>\n <span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\"><span class=\" css-o5tswl\" aria-hidden=\"true\">Sociale mediamarketing<\/span><\/span><br>\n <span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\"><span class=\" css-o5tswl\" aria-hidden=\"true\">Adverteren in meta<\/span><\/span><br>\n <span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\"><span class=\" css-o5tswl\" aria-hidden=\"true\">Marketingstrategie<\/span><\/span><br>\n <span class=\"cds-tag-category cds-tag-primary cds-tag-default css-o4odzz\" data-testid=\"tag-root\"><span class=\" css-o5tswl\" aria-hidden=\"true\">Advertentiebeheer<\/span><\/span>\n                          <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>              <!-- Continue translating the rest of the courses similarly. -->\n            <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Indien nodig vertaal ik ook graag de andere cursussen!<\/p>\n<p>Hier vindt u informatie over de samenwerking met Meta op de Coursera-website:<\/p>\n<p>Meta biedt technologie\u00ebn waarmee mensen contact kunnen maken met vrienden en familie, gemeenschappen kunnen vinden en bedrijven kunnen laten groeien. De professionele certificaten van Meta cre\u00ebren kansen zodat iedereen, ongeacht opleiding, achtergrond of ervaring, kwaliteitsvaardigheden kan leren en vooruitgang kan boeken in een snelgroeiende carri\u00e8re \u2013 zonder dat een diploma of eerdere ervaring nodig is om aan de slag te gaan. Daarnaast biedt Meta trainingen aan over de Metaverse om mensen, merken, bedrijven en professionals wegwijs te maken in de kansen die het biedt en wat het betekent voor onze wereld van vandaag en in de toekomst.  <\/p>\n<p>Voor meer informatie kunt u meer informatie vinden over Meta in <a href=\"https:\/\/www.coursera.org\/partners\/meta\" target=\"_blank\" rel=\"noopener\">Coursra<\/a> .<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Professioneel certificaat in socialemediamarketing van Meta 416.592 al honderden geregistreerdEen serie van 6 cursussen Beginnersniveau Ervaring aanbevolen gesloten Ervaring aanbevolen Beginnersniveau Geen diploma of voorafgaande ervaring nodig. Een interesse in sociale media en basisvaardigheden voor internetnavigatie zijn vereist, evenals een meta-account. Ok\u00e9 Flexibel schema 5 maanden, 10 uur per week Leer in je eigen tempo [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"product_brand":[],"product_cat":[13954],"product_tag":[16339],"class_list":{"0":"post-279438","1":"product","2":"type-product","3":"status-publish","5":"product_cat-cursus","6":"product_tag-cursussen","7":"pa_kind-professioneel-certificaat","8":"pa_level-starten","10":"first","11":"instock","12":"product-type-external"},"_links":{"self":[{"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product\/279438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product\/279438\/revisions"}],"wp:attachment":[{"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/media?parent=279438"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product_brand?post=279438"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product_cat?post=279438"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/globalfinanceschool.com\/nl\/wp-json\/wp\/v2\/product_tag?post=279438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}