Why Sell Men's Fashion Online
While it may seem challenging to integrate into an industry with so many well-known players – the size of the market leaves plenty of options to capture certain sectors. Men's fashion is something that half of the population needs in one way or another – so success depends on how well an entrepreneur understands their target audience and can provide products that will be respected according to their tastes.
How to Start Building a Men's Fashion Brand
You'll want to start by thinking about the essence of your clothing brand. There are plenty of options – but you'll find the most enjoyable experience if it's a profession you're interested in. You might consider selling streetwear full of style if you consider yourself a chic metropolitan. Or if you like exercise more – a contemporary activity bag could be your profession. If you have a taste for the best things in life – you might consider selling more sleek evening wear – there are plenty of options for the direction you'd like to take your clothing company.
No matter what profession you choose to sell in – you'll want to make sure that the chosen profession guides the way you find your target audience. For example, let's say you wanted to take your brand in a more formal direction and specialize in selling suits, ties, washed pants, and button-down shirts. Clothes like these should be sold to an older audience with more available income. This will make Facebook a great section for selling evening wear. On the other hand – you may choose to take the brand in a more casual direction – selling items like t-shirts, jeans, sneakers, and sweatshirts. Such clothes are usually best marketed on platforms like Instagram due to the younger audience available on the platform.
Keep in mind that clothes offer a lot of options. There is no need to sell only formal or casual clothes, it is possible to market your brand to a certain aesthetic, subculture, or personality type. Is your brand based on jokes and a light-hearted spirit – or more serious in tone? These are the things you'll want to consider before you start working on finding your audience and marketing your products.
How To Use Dropshipping To Sell Men's Fashion
So, you want to sell fashion to men online, but you want to leave all the boring procedures to someone else? Like the production, storage, and God forbid – the shipping? So it sounds like dropshipping is your method. It's just another company that will pick up the customer's order, ship the item, and compliment you on your wisdom in leaving all this hassle to them. You just have to be the genius who markets the products and builds the brand, and then laugh all the way to the bank.
If you are looking to buy bulk inventory at attractive pricing, look more in the direction of Alibaba. But if you prefer to leave the worry to someone else and only order when you have an order from a customer, you have AliExpress. Yes, the prices there can be a little higher, but the freedom you gain from this method is worth it.
Marketing Your Menswear Brand
When you're marketing your brand, it's important that you know how to find your sponsored audience. It doesn't matter what products you offer, if you don't reach people who want to buy them. Therefore, it is important to research your audience and understand their requirements and needs.
However, if you're into men's fashion, your audience is actually men in a certain age range, probably from the 20s onwards, depending on the style you offer. However, you can enter certain sub-audiences, such as men who like contemporary fashion, or men who like certain fashion such as vintage or urban fashion.
When you target your products to a specific audience, you can create targeted messages that will reach them in the best possible way. For example, if you target your products to men who love contemporary fashion, you can formulate messages that talk about the innovation of your products, or the way they allow customers to stock up on the latest fashion.
Use tools like social media advertising campaigns, sponsored posts, and targeted blog articles to find your audience. You can also combine your products with local events, such as fashion shows, to reach the people you want to reach.
Business Model
The newest activity of selling men's fashion through dropshipping is also suitable for risk-free selling and not only that, but also for cost-effective selling. If you are only purchasing after-sales inventory, the cost of the goods will always be lower than the price at which it was sold. Men's fashion products can be priced because there is a wide variety of products – but in general the prices can be very low. If you want to launch your brand to a simpler audience, you can find button-down shirts with prices of $8-12 on AliExpress, and sell them for about $15-25. More formal clothing may be more expensive on the AliExpress website, but this is balanced due to the fact that more money can be taken on these products.
Images and Media
All the images you see below and about 60 more images are available in high quality, as part of a complete kit to use on your website, for free to Shopify customers.
