Where Is Mobile Technology Heading
Almost all big technology companies are involved nowadays with the mobile world. Microsoft’s partnership with Nokia could help both companies compete in the Smartphone sector. Now Microsoft can integrate its Windows smartphone operating system into the Nokia hardware for a more harmonious union.
How would Google monetize Android? And with all their cash, what new divisions or surprise acquisitions might Google roll out next? Google began to answer our questions this week by acquiring Motorola Mobility for $12.5 billion. But this deal isn’t about manufacturing and selling mobile phones.
Motorola holds numerous technology patents that may be very valuable to Google. In addition, by joining the two companies under on strong legal team, Google can protect Android and its users, including Samsung, HTC Corp, and Motorola. Smartphones with the Android operating system are in direct competition, not just with the previously mentioned Microsoft Windows/Nokia platform, but with the original Apple iPhone. Apple Inc. has already sued Android users, such as Motorola Mobility, multiple times over patents Apple holds related to the iPhone.
The best way to fight a patent lawsuit is with more patents, of which Motorola holds over 17,000. With over 17,000 patents, including second-, third-, and next-generation mobile data technologies, now protecting Google from copycat complaints by Microsoft and Apple, will Google have the strength and market share to monetize Android? Or is Android just a stepping stone toward control of a yet to be seen market by the Google empire?
Will Google use its new arsenal of patents to fire legal attacks back at Microsoft and Apple? Google has not hidden the fact that they purchased Motorola for the patent protection. Google has said it will keep the two companies separate; the Android business will continue as before and Motorola will remain segregated. However, many predict that Google will acquire the patents for it’s own benefit and spin off or sell the manufacturing side of Motorola in order to streamline it’s portfolio.
Google TV requires a box, much like a cable or satellite box, and integrates cable or satellite, internet, and iPhone apps, all accessible from a TV set operated from the customer’s smartphone. So far there has been little consumer interest in Google TV. Are consumers simply spending less time in front of their TV sets, or are they weary of having one more box to deal with? With Google’s control of Motorola, a manufacturer of cable boxes, Motorola could sell cable and satellite boxes enabled with the Google TV option. Now Google just needs to improve Google TV in order to truly offer more value to its users.
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